Search Results (353)

Nature-based tourism is expanding rapidly, placing new pressures on fragile ecosystems and governance structures that were not designed for the intensity and diversity of today’s visitors. Despite this trend, protected areas face unique management constraints and rapid socio-environmental changes. While motivational segmentation of tourists can provide valuable information to policymakers, this subject remains understudied/under-researched. This study addresses the gap by examining the motivations, behaviours, and attitudes of visitors to Romania’s national and natural parks, using a structured survey (n = 509) and a two-step approach combining dimensionality reduction with visitor segmentation. Principal component analysis (PCA) reveals distinct motivational dimensions related to visitors’ desire for immersion in nature, wildlife observation and learning, active recreation, and social–cultural engagement. Based on these dimensions, three visitor segments emerge through cluster analysis, with significantly different patterns of landscape use, expectations of recreational services, and perceptions of interpretation media. This research provides practical insights for targeted communication, zoning, and adaptive governance and proposes integrating visitor typologies with park management to support sustainable rural development. The findings highlight how a nuanced understanding of tourist segments can inform more effective policy measures that balance recreational demand with the long-term protection of natural and cultural resources, offering practical value for the sustainable development of protected areas, local communities, and other stakeholders. Full article

Surf tourism, a form of sustainable experiential tourism, directly shapes the socio-economic sustainability of coastal destinations. However, existing research has not uncovered how cognitive appraisal processes and status-seeking motives interact to shape tourists’ behavioral intentions and resilience amid experiential setbacks. Based on a cross-sectional survey design, and grounded in Cognitive Appraisal Theory (CAT) and the Theory of the Leisure Class (TLC), this study empirically tests an integrated socio-cognitive framework using data from 395 surf tourists in Hainan, China. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results demonstrate that cognitive appraisals (outcome desirability, agency, certainty) and status-driven imperatives are powerful predictors of behavioral intentions. Conspicuous Consumption Motivation (CCM) acts as a critical boundary condition, amplifying the positive effect of affective states on intentions, and serving as a psychological buffer that facilitates consumer resilience against tourism setbacks. We further extend a “social-symbolic reappraisal” mechanism—rather than a directly measured variable—through which tourists reframe negative experiences as a “badge of honor” to signal leisure-class status via the moderation effect of CCM. This fills an important gap in existing research on emotion regulation and tourist behavior. This study clarifies the psychological pathway of behavioral sustainability in symbolic experiential tourism and delivers high-impact actionable insights for coastal destinations: operators can leverage the social-symbolic reappraisal mechanism to design identity-focused experience narratives, stabilize tourist flow and revenue streams, increase investments in sustainable infrastructure and marine conservation, and benefit from sustainable management of coastal surf tourism destinations. Full article

The growing emphasis on sustainable tourism has increased the importance of environmentally responsible practices in the hospitality industry. Green hotels have emerged as an important strategy for reducing environmental impacts while meeting the expectations of environmentally conscious travelers. However, limited research has examined the psychological mechanisms influencing international tourists’ decisions to choose green hotels in emerging tourism destinations. This study investigates the factors influencing international tourists’ motivation and intention to select green hotels in Chiang Mai Province, Thailand. A quantitative research design was employed using a structured questionnaire survey of 350 international tourists. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among sustainability image, perceived Environmental, Social, and Governance (ESG), environmental awareness, perceived value for money, trust in green hotels, motivation to choose green hotels, and Green Hotel Selection Intention. The results indicate that sustainability image, perceived ESG, and trust in green hotels significantly influence tourists’ motivation to choose green hotels, with trust demonstrating the strongest effect. In contrast, environmental awareness and perceived value for money do not show significant effects on motivation. Furthermore, motivation to choose green hotels has a strong positive influence on Green Hotel Selection Intention. These findings highlight the critical role of motivation as a psychological mechanism linking sustainability perceptions to tourists’ accommodation choices. The study contributes to the literature on sustainable tourism and green consumer behavior by integrating sustainability image and ESG perceptions into a comprehensive framework explaining Green Hotel Selection Intention. From a practical perspective, the findings suggest that hotel managers should strengthen trust through transparent sustainability communication, obtain recognized green certifications, and promote ESG initiatives through digital marketing channels. Destination policymakers in Chiang Mai may also support standardized green hotel accreditation programs to enhance tourists’ confidence in sustainable accommodation choices. These strategies can support the development of sustainable hospitality practices and enhance the competitiveness of green hotels in Chiang Mai and other tourism destinations. Full article

Cultural ecosystem services (CES) provide non-material benefits that support human well-being and motivate ecosystem conservation, yet their subjectivity and spatial ambiguity complicate quantitative assessment and management. Taking the Changbai Mountain tourism area as a case, we adopted the ecosystem service matrix method to assess the CES supply score based on the natural system and human system. The service coverage density was obtained through accessibility, thereby quantifying the available supply index for each tourist source area. In addition, we quantified CES demand using a questionnaire survey. Demand for 10 CES types was measured via preference ranking and integrated with the entropy weight method; statistical analysis and GIS mapping were used to examine spatial patterns and influencing factors. Results show that: (1) The overall CES demand in the Changbai Mountain tourism area exhibits clear spatial differentiation, with higher demand in the central and eastern regions and lower demand in the northwest. High-demand areas are mainly concentrated in cities relatively close to the Changbai Mountain tourism area. (2) Among individual CES, recreation (r = 6.58), natural landscapes (r = 6.35), and aesthetic value (r = 6.19) receive the highest demand, and demand structure is significantly associated with occupation, education level, consumption level, and spatial distance. The results indicate that cultural services dominated by knowledge-based services are significantly positively correlated with educational level (r = 0.549, p < 0.001). (3) CES supply capacity shows strong seasonal fluctuations, and is frequently overloaded during peak seasons, leading to prominent supply–demand conflicts; with the exception of Shenyang, Dalian, Jilin and Anshan, the other 17 cities exhibit supply–demand imbalance. By integrating multiple CES types and multiple drivers, this study reveals spatial matching patterns of CES supply and demand in a complex mountain ecotourism region and provides evidence to support ecotourism management, service capacity improvement, and sustainable development. Full article

The article will focus on the concept of eco-hotel, ecotourism, the criteria for the creation of an eco-hotel and, subsequently, the certifications valid in Europe specifically in the Visegrád Group countries. The analysis of the Visegrád Group (V4) countries focuses on the ecolabel and comparison of certified and non-certified hotels. With the increasing number of ecolabels on the market, many hotels are trying to adapt to this growing trend. However, it is very important to expose the misleading advertising in the field of “being eco”. Tourists are often misled by the so-called “greenwashing”, which is an increasingly big problem. This negative phenomenon needs to be eliminated, and hoteliers should be motivated to create an environmentally friendly environment in the context of sustainable tourism development. Full article

Winter tourism is increasingly influenced by changing socio-demographic dynamics, climate change, and evolving leisure preferences. While prior research has examined winter tourist motivations, sustainability strategies and climate change adoption, less attention has been paid to differences between urban and rural residents in their attitudes toward domestic winter leisure tourism. This study addresses this gap by exploring variations in participation patterns, service evaluations, and overall tourism experiences among urban and rural Bulgarian residents. Drawing on a quantitative survey of urban and rural residents (n = 1003), the research systematizes the general characteristics of domestic winter leisure tourism practices and evaluates key tourism service dimensions, including accessibility, accommodation, pricing, infrastructure, and environmental quality. Descriptive statistics and inferential analyses were applied to identify statistically significant differences between groups. The findings reveal distinct behavioural and perceptual patterns: urban residents demonstrate higher participation frequency and place greater emphasis on service quality and diversified amenities, whereas rural residents show stronger sensitivity to pricing and accessibility factors. Differences are also observed in the overall evaluation of the tourism experience, reflecting structural and socio-economic disparities. The study contributes to winter tourism literature by integrating spatial residence into the analysis of domestic tourism demand and experience assessment. The results provide practical implications for destination managers and policymakers seeking to design differentiated marketing strategies and improve service provision in line with the needs of diverse domestic segments. Full article

The search for sustainable practices in the tourism industry has opened new horizons in a polluting industry. This study explores astrotourism in the region of Aragon, Spain, considering Allan Schnaiberg’s environmental theory, which points out that as society becomes more industrialized, individuals become increasingly disconnected from nature and develop a sense of alienation from the natural world, leading to a longing for reconnection and deep experiences. The hypothesis postulates that astrotourists reflect the current trend of seeking knowledge-enriching, emotional, and nature-based experiences. Analyzing 407 astrotourists visiting the region’s attractions, we explore their profiles and travel motivations, uncovering subtle differences in prior knowledge, changing perspectives, and sociodemographic. The findings inform destination policies, marketing strategies, and management practices. The research outlines a structured profile encompassing sociodemographic, tourist behaviors, and assessments of Aragon’s astrotourism. This profile sheds light on astrotourists’ motivations, attitudes, and consumption patterns, serving as a foundation for future research and tailored experiences. This study contributes to understanding the dynamics of astrotourism and its implications for the evolution of astrotourists’ preferences. Full article

In 2021, Quanzhou, China, was added to the UNESCO World Heritage List. Using the Motivation–Opportunity–Ability (MOA) theoretical framework, this study examines how motivation, opportunity, and ability factors influence community participation (CP) in conserving and developing tourist attractions. Quanzhou’s World Heritage Site (WHS) was chosen as the case study, while Social Media Involvement (SMI) was selected as a moderator for this analysis. Through PLS-SEM, a total of 405 valid responses were examined and evaluated. The findings show that based on the MOA framework, Motivation Positive Perceptions (MPP), Opportunity (OPP), Awareness (AAW), and Knowledge (AKN) have significant positive effects on CP, whereas Motivation Negative Perceptions (MNP) exert a significant negative effect on CP and Motivation Interest (MINT) does not achieve statistical significance. Additionally, all motivation, opportunity, and ability factors have significant positive moderating relationships with CP through SMI. Hence, this study confirms that the MOA framework is applicable to the context of Chinese World Heritage Sites; it extends the current understanding of how social media can play a role in the governance of cultural heritage (CH). Thus, this study provides both a theoretical basis and practical considerations for CP in the sustainable conservation and tourism development of WHSs. Full article

This research examines the potential of Battlefield Tourism as a strategic tool for rural development, focusing on the cultural heritage of Extremadura, Spain. Given the specific nature of the regional tourism offer, this paper is presented as a case study to analyze how military historical resources can be integrated into sustainable tourism models. The study employs a mixed-methodology approach, combining a quantitative cross-sectional survey with complementary qualitative analysis of open-ended responses. A sample of 149 municipal managers was analyzed to evaluate their institutional perceptions of military cultural tourism and its potential integration into regional strategic initiatives. Results, supported by χ² tests and Cronbach’s α reliability analysis, suggest that the use of specific terminology associated with cultural heritage, rather than ‘war’ or ‘dark’ tourism, is perceived by local stakeholders as more socially and politically acceptable for rural development plans. Given the sample size and self-selection bias, these perception-based findings highlight the importance of terminological sensitivity for local leaders exploring new tourism offerings. The study concludes that, from an institutional standpoint, framing Battlefield Tourism through professional heritage protocols may facilitate its acceptance as a potential tool for economic diversification in inland destinations facing challenges of depopulation. Full article

Sustainable coastal destinations offer a variety of natural and cultural activities that form a construct of motivations that influence tourist behavior regarding their willingness to return to and recommend the destination. In this sense, the present study aimed to achieve the following objectives: to identify the motivations that drive tourist demand in sustainable coastal destinations, to establish which motivations predict tourist satisfaction in coastal destinations, and to determine which motivations predict tourist loyalty in coastal destinations. There are behavioral variables to consider, such as the intention to return, willingness to recommend the destination, and propensity to speak positively about it. The study was carried out in Montañita (Ecuador), a major surfing city in Latin America with extensive potential for water sports. A total of 380 valid surveys were collected on-site for quantitative analysis. Multiple regression and exploratory factor analysis were among the methods used. The final results showed five motivational dimensions linked to tourism in coastal areas, including nature and culture, sun and sea, recreational and sporting activities, novelty, and social interaction. Among all these factors, social interactivity and novelty stood out as the elements that had the greatest impact on visitor loyalty and satisfaction, followed by the sun and beach component. The findings will serve as input for destination managers to develop sustainable management guidelines and are also a contribution to academic literature. Full article

Prior research on tour guides’ influence on tourists’ pro-environmental behavior has largely emphasized informational content (e.g., interpretation) and communication tactics (e.g., humor), while leaving the social-influence role of guides’ emotional displays underexamined, especially with respect to simultaneous affective and cognitive mechanisms. Drawing on Emotions-as-Social-Information (EASI) theory, we develop a dual-path model in which tour guides’ environmental passion affects tourists’ pro-environmental behavior via an affective-reaction pathway (positive emotions) and an inferential pathway (self-protection motivation), with tourists’ self-construal moderating the first-stage effects. Using a seven-day experience sampling (intensive longitudinal) survey (873 day-level observations nested within 159 tourists) and estimating a 1-1-1 multilevel structural equation model with Monte Carlo confidence intervals, we find that guides’ environmental passion predicts tourists’ pro-environmental behavior both directly and indirectly through the two mediators, and these indirect effects are stronger among tourists with a more interdependent self-construal. The study extends EASI theory to guide–tourist interactions and advances tourism sustainability research by clarifying how emotional displays operate as social information in shaping tourists’ daily pro-environmental responses. Full article

This article discusses the rise of archaeology in Asia Minor and the related development of heritage tourism in Turkey. It focuses particularly on the branch termed archaeobiblical tourism. It first discusses the demographics of its clientele and then looks at publications related to biblical archaeology that have created interest in these sites. The article next discusses five areas of interest to archaeobiblical tourists: two are related to the Old Testament and three to the New Testament. Since sites related to Paul number the most in Asia Minor, special attention is given to visiting them by land and sea. A list of archaeological realia that archaeobiblical tourists encounter at various sites is presented. The article closes with an extended discussion of how archaeobiblical tourism developed and how it is currently marketed globally. It concludes that Christian visitors are motivated primarily to see the cities where biblical events took place and where the apostles ministered. Along the way they learn about archaeology and Greco-Roman history and culture, and therefore begin to integrate this new knowledge with the biblical texts they are reading. Full article

This research explores the cultural representations of Mexican cuisine as perceived by tourists visiting Puebla, Mexico. Using open-ended questions and the free listing technique, a total of 549 tourists were asked about their opinion on Puebla’s cuisine, and they also listed the ingredients or dishes they associated with Puebla’s cuisine. Sixteen categories were identified and grouped into seven dimensions, the most important being flavor profile, attractiveness, distinctiveness, and familiarity. These dimensions show tourists’ perceptions of the destination’s cuisine. The results highlight the relevance of emblematic dishes such as Mole poblano and Chiles en nogada that are sold in Puebla. The findings suggest that Puebla’s cuisine is not only strongly anchored in iconic dishes but also reflects a broader edible heritage that reinforces Puebla’s position as a gastronomic destination in Mexico. This research contributes to understanding how tourists conceptualize local cuisines and offers insights for the development of gastronomic tourism and gastronomic promotion strategies. Full article

This study examined the psychology-driven decision-making dynamics of Millennial solo travellers in Asia, with a comparative focus on Thai and other Asian tourists. While the Theory of Planned Behaviour (TPB) is widely applied in tourism research, prior studies may not fully address the attitude-mediated construct–intention gap, stage-based intention–behaviour variation, and post-intention outcomes. To extend this perspective, the study proposes the I-SMART Cognitive TPB Model, integrating temporal bias, loss aversion, narrative-driven information, Social Exchange Theory, the four-stage tourism life cycle, and post-intention marketing behaviours. Survey data from 800 respondents (400 Thai, 400 Asian) were analysed using structural equation modelling. The findings indicate that narrative information may play a stronger role in shaping attitudes among Asian travellers, whereas Thai travellers appear more influenced by time-based motivation. Pre-trip factors emerged as key contributors to intention formation in both groups, while post-intention patterns diverged: intention linked more strongly to satisfaction among Asian travellers and to revisit tendencies among Thai travellers. Theoretically, the study offers an integrated cognitive–behavioural model that complements TPB by incorporating bias-driven and stage-based mechanisms. Practically, the findings provide guidance for designing digital infrastructure, time-sensitive policies, and storytelling-driven marketing strategies tailored to Millennial solo travellers. Full article

As urban heritage tourism faces the challenge of balancing conservation and development, understanding the non-linear drivers of tourist loyalty becomes crucial for sustainable development of urban heritage tourism. This study delves into how perceived authenticity and cultural involvement affect tourist loyalty in an urban heritage district and tests whether these effects vary across different experience levels. Data was collected using a structured survey questionnaire, which was administered through on-site convenience sampling. To ensure the reliability and validity of the data, a face-to-face recruitment approach was employed, with participants invited to complete the survey immediately after their visit. The sample consisted of 469 domestic tourists in the Pingjiang Historic Block. The study applied quadratic modeling within Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze both linear and non-linear relationships among the key factors. The results indicate that loyalty is driven primarily by experiential and involvement-related processes, with cultural motivation and object-based authenticity influencing loyalty mainly through existential authenticity and cultural involvement, rather than through direct effects. The findings showed that the non-linear relationships were observed in the process of loyalty formation, whereas the relationships among antecedents and cultural involvement remain largely linear. Specifically, both object-based authenticity and existential authenticity have a minimum credibility threshold that must be met before loyalty increases meaningfully, while cultural involvement follows an inverted U-shaped pattern, implying diminishing returns beyond an optimal level. This study contributes to a further understanding of the complex relationship between authenticity and tourist loyalty. The findings provide a novel perspective for policymakers, offering insights into how the non-linear relationships of loyalty can be leveraged to promote the sustainable development of urban heritage tourism. Full article