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Journal: J. Theor. Appl. Electron. Commer. Res., 2022
Volume: 17
Number: 21

Article: Transitioning from Multichannel to Omnichannel Customer Experience in Service-Based Companies: Challenges and Coping Strategies
Authors: by Carmen Gerea and Valeria Herskovic
Link: https://www.mdpi.com/0718-1876/17/2/21

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