Journal of Theoretical and Applied Electronic Commerce Research

683 KiB

Open AccessArticle

Web 2.0, Social Networks and E-commerce as Marketing Tools

by Francisco J. Mata and Ariella Quesada

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 56-69; https://doi.org/10.4067/S0718-18762014000100006 - 1 Jan 2014

Cited by 52 | Viewed by 3929

Abstract

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, [...] Read more.

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to their commercial activities. However, to take advantage of Web 2.0 tools and sites, it is necessary to distinguish their scope and possible applications from a business standpoint. This requires putting Web 2.0 in clear perspective with e-commerce, which is inherently linked to this purpose. In this article, we clarify Web 2.0 and present how it can be used for marketing. In particular, we discuss the role that online social networks may have in e-marketing, and in doing so how such networks might relate to e-commerce. In addition, recommendations for e-commerce researchers are presented based on the evidence obtained. Full article

332 KiB

Open AccessArticle

Determinants of Use of Social Media Tools in Retailing Sector

by Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo and Efthymios Constantinides

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 44-55; https://doi.org/10.4067/S0718-18762014000100005 - 1 Jan 2014

Cited by 35 | Viewed by 983

Abstract

The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and [...] Read more.

The adoption of Social Media as part of organizational processes has been explosive during the last years. While decisions related to the adoptions of such technologies seem to be taken under competitive pressure there is little known as to the management attitudes and perceptions in the use of these technologies. The purpose of this article is to study factors affecting the acceptance of Social Media as a business strategy by Spanish retailers. A model that explains the adoption of Social Media tools has been created, on the basis of a technology acceptance model by adding the perceived strategic value, generating an extended model useful for academics and practitioners. The results confirm the central role played by the perceived ease of use of Web 2.0 in the process of its adoption as a business tool. Full article

487 KiB

Open AccessArticle

Determinants of E-WOM Influence: The Role of Consumers’ Internet Experience

by Manuela López and María Sicilia

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 28-43; https://doi.org/10.4067/S0718-18762014000100004 - 1 Jan 2014

Cited by 88 | Viewed by 3979

Abstract

Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than [...] Read more.

Research has widely demonstrated that personal sources of information are more influential than firm-generated sources. The potential impact of others’ opinions has dramatically increased with the development of the Internet. However, very little is known about what makes certain opinions more influential than others. The purpose of this paper is to examine the determinants of electronic word of mouth (e-WOM) influence. We demonstrate that the influence of e-WOM depends on source credibility, valence, and the volume of information obtained from e-WOM. More interestingly, we also find that there exists a quadratic relationship between consumers’ Internet experience and e-WOM influence. Full article

266 KiB

Open AccessArticle

Towards a Unified Business Model Vocabulary: A Proposition of Key Constructs

by Tobias Mettler

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 19-27; https://doi.org/10.4067/S0718-18762014000100003 - 1 Jan 2014

Cited by 7 | Viewed by 416

Abstract

The design of business models is of decisive importance and as such it has been a major research theme in service and particularly electronic markets. Today, different definitions of the term and ideas of core constructs of business models exist. In this paper [...] Read more.

The design of business models is of decisive importance and as such it has been a major research theme in service and particularly electronic markets. Today, different definitions of the term and ideas of core constructs of business models exist. In this paper we present a unified vocabulary for business models that builds upon the elementary perception of three existing, yet very dissimilar ontologies for modeling the essence of a business. The resulting unified business model vocabulary not only condenses existing knowledge, but also tries to concatenate and (thematically) group the identified constructs into domain, enterprise, and value concepts. The resulting vocabulary helps business model designers in shaping the basic notions of their businesses. Full article

242 KiB

Open AccessArticle

Advice Sharing Between Paired Users in Online Travel Planning

by Arnold Kamis and Jonathan Frank

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), 1-18; https://doi.org/10.4067/S0718-18762014000100002 - 1 Jan 2014

Cited by 5 | Viewed by 450

Abstract

There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a research model based on [...] Read more.

There have been few studies investigating the effects of collaboration on online shopping. In this paper, we consider an online shopping scenario where the user and a partner, who are not collocated, plan the travel collaboratively. We develop a research model based on Website Trust to explain the user’s Website Intentions. To test the model, we conducted a field experiment with 605 individuals and a partner using LiveLook, an online co-browsing platform. A PLS analysis of the influence of advice sharing showed the following variance explained: Website Trust 20.6 percent, Website Enjoyment 55.2 percent, Perceived Control 59.4 percent, and Website Intentions 55.3 percent. We also show separate models for two different user interfaces: one for packaged travel and one for customizable travel. The resulting models show the packaged travel interface to have greater website intentions while the customizable travel interface has greater variance explained. Overall, the results shed light on the network of influences that advice sharing has in online travel planning. Full article

227 KiB

Open AccessEditorial

Editorial: Data Mining in Electronic Commerce – Support vs. Confidence

by César Astudillo, Matthew Bardeen and Narciso Cerpa

J. Theor. Appl. Electron. Commer. Res. 2014, 9(1), I-VII; https://doi.org/10.4067/S0718-18762014000100001 - 1 Jan 2014

Cited by 13 | Viewed by 411

Abstract

In the year 2001, one of the authors of this editorial wrote an article about support versus confidence in the data mining technique, association rules. […] Full article

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J. Theor. Appl. Electron. Commer. Res., Volume 9, Issue 1 (January 2014) – 6 articles

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