Commenting on Top Spanish YouTubers: “No Comment”
Abstract
:1. Introduction
1.1. YouTube: Broadcast Yourself
1.2. YouTubers
1.3. Commenting on YouTuber Videos
1.4. Sentiment Analysis
2. Method
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- Sample of channels: 10 channels were chosen from a ranking of the 250 accounts with the most subscribers according to SocialBlade (September 2018). The selection criteria for the channels were: Spanish YouTuber channels with the most subscribers, together with the presence of monetization and parallel profiles on other social networks (Facebook and Twitter).
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- Sample of videos and comments: The selection was based on two levels:Level 1 (comment content): From each channel, only the most recent video in the period studied and with the most views was chosen, resulting in a sample of 10 videos that allowed for the collection of 8598 comments. The criterion of the most recent video was chosen due to the nature of the software used to extract details from the comments (NVivo Capture), which allows access to the last 1000 comments on the video at the time of capture. By choosing the most recent videos, we could maximize the capture of comments at the beginning of the conversation thread, although in some cases the volume of comments was very high and it was not possible to capture the first comments. On three channels the comments did not reach the maximum number of 1000 that could be captured by NVivo 12. This level was used to answer research questions Q1–Q5.Level 2 (comment polarity and subjectivity): 100 videos were chosen, made up of the 10 videos with the most views in the study period on each of the 10 previously identified channels. These 100 videos generated a sample of 1,141,091 comments. This level was used for research questions Q6–Q11.
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- Subjectivity of conversation: objective or subjective (+0.0 => +1.0). The value of +1.0 is the highest level of subjectivity and 0 is the highest level of objectivity.
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- Polarity of conversation sentiment: Negative or positive (−1.0 => +1.0). The value of 0 denotes neutrality.
3. Results
3.1. General Interaction Metrics for Channels and Videos Selected (Level 1)
3.2. Analysis of Comments on the 10 Videos in the Sample (Level 1)
3.3. Sentiment Analysis: Polarity and Subjectivity (Level 2)
4. Discussion and Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Channel Name | Topic | Subscribers (M) (21/02/2019) | Video Title | Video Type | Date and Time | Duration | |
---|---|---|---|---|---|---|---|
1 | elrubiusOMG | VIDEO GAMES | 33 | EL NUEVO GENIO DE ALADDIN | Vlog | 19/02/2019 14:03 | 0:10:39 |
2 | VEGETTA777 | VIDEO GAMES | 25 | FORTNITE - MINIJUEGO *PINBALL LOCO* (MODO CREATIVO) | Screen-sharing | 25/02/2019 11:33 | 00:14:07 |
3 | TheWillyrex | VIDEO GAMES | 15 | AL LIMITE! | PAINT THE TOWN RED | Screen-sharing | 16/01/2019 16:17 | 00:09:15 |
4 | ExpCaseros | HOME MADE EXPERIMENTS | 10 | EL INVENTO MÃS ESTÊPIDO Y ASQUEROSO DE AMAZON - REVIENTA GRANOS | Sit-down | 24/01/2019 12:58 | 00:13:18 |
5 | Makiman131 | VIDEO GAMES | 10 | ENTRENANDO COMO UN MILITAR!! PRACTICA MILITAR MAKIMAN | Vlog | 19/02/2019 12:01 | 00:11:17 |
6 | luzugames | VIDEO GAMES | 8.6 | FINAL INCREIBLE! RESIDENT EVIL 2 REMAKE - LUZU | Screen-sharing | 11/02/2019 11:15 | 00:58:12 |
7 | TheGrefg | VIDEO GAMES | 9.6 | MI GRAN VICTORIA EN BLACK OPS 4 *NUEVO CONTENIDO GRATIS* - THEGREFG | Screen-sharing | 24/02/2019 17:43 | 01:48:38 |
8 | sTaXxCraft | VIDEO GAMES | 7.2 | FORTNITE TE DA ESTE CAMUFLAJE GRATIS!! | Screen-sharing | 21/11/2018 20:22 | 00:10:45 |
9 | gymvirtual | VIRTUAL GYM | 6 | CALENDARIO DE EJERCICIOS PARA ADELGAZAR DICIEMBRE | GYMVIRTUAL | Sit-down | 30/11/2018 10:00 | 00:05:43 |
10 | elchurches | VIDEO GAMES | 5.6 | EL NUEVO LADRON PROFESIONAL! SIMULADOR DE LADRON - ELCHURCHES | Screen-sharing | 06/11/2018 11:00 | 00:13:07 |
Video | YouTuber | Views (28/02/2019) | Comments (28/02/2019) | Likes (28/02/2019) | Dis-Likes (28/02/2019) | Polar-Ity | Subjec-Tivity | Comment-View Ratio | Like-View Ratio | Dislike-View Ratio | Comment-Like Ratio |
---|---|---|---|---|---|---|---|---|---|---|---|
1.9 | elrubiusOMG | 6,922,305 | 46,305 | 922,619 | 17,323 | 3.6 | 22.62 | 0.7% | 13.3% | 0.3% | 5.0% |
2.1 | VEGETTA777 | 387,239 | 1595 | 42,213 | 786 | N/D | N/D | 0.4% | 10.9% | 0.2% | 3.8% |
3.4 | theWillyrex | 206,277 | 2117 | 19,694 | 1247 | 2.79 | 21.15 | 1.0% | 9.5% | 0.6% | 10.7% |
4.5 | ExpCaseros | 834,523 | 2557 | 23,790 | 1273 | 1.43 | 13.47 | 0.3% | 2.9% | 0.2% | 10.7% |
5.3 | Makiman131 | 556,348 | 2535 | 28,107 | 2193 | −4.83 | 24.53 | 0.5% | 5.1% | 0.4% | 9.0% |
6.1 | luzugames | 167,649 | 1170 | 16,853 | 132 | 12.15 | 28.96 | 0.7% | 10.1% | 0.1% | 6.9% |
7.10 | TheGrefg | 412,418 | 350 | 20,675 | 1120 | 1.43 | 18.49 | 0.1% | 5.0% | 0.3% | 1.7% |
8.6 | sTaXxCraft | 158,551 | 519 | 10,612 | 132 | 16.08 | 22.04 | 0.3% | 6.7% | 0.1% | 4.9% |
9.1 | gymvirtual | 120,144 | 480 | 5641 | 82 | 2.52 | 14.06 | 0.4% | 4.7% | 0.1% | 8.5% |
10.4 | elChurches | 251,897 | 1023 | 21,259 | 295 | −0.92 | 6.47 | 0.4% | 8.4% | 0.1% | 4.8% |
TOTAL | 10,017,351 | 58,651 | 1,111,463 | 24,583 | 0.6% | 11.1% | 0.2% | 5.3% |
Video | YouTuber | NVivo Comments (28/02/2019) | Comments | Replies | ||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|
n | % | Number of Different Users | Different Users—Comments | Comments per User | n | % | Number of Different Users | Different Users—Replies | REPLIES PER USER | |||
1 | elrubiusOMG | 1107 | 982 | 88.7% | 943 | 96.1% | 1.0 | 125 | 11.3% | 80 | 63.8% | 1.6 |
2 | VEGETTA777 | 1071 | 1000 | 93.4% | 957 | 95.7% | 1.0 | 71 | 6.7% | 55 | 77.2% | 1.3 |
3 | theWillyrex | 1025 | 1001 | 97.7% | 961 | 96.0% | 1.0 | 24 | 2.3% | 21 | 87.9% | 1.1 |
4 | ExpCaseros | 1048 | 1001 | 95.6% | 948 | 94.7% | 1.1 | 47 | 4.4% | 33 | 70.9% | 1.4 |
5 | Makiman131 | 1048 | 1003 | 95.7% | 955 | 95.2% | 1.1 | 45 | 4.3% | 31 | 69.0% | 1.5 |
6 | luzugames | 1034 | 994 | 96.1% | 964 | 97.0% | 1.0 | 40 | 3.9% | 22 | 55.0% | 1.8 |
7 | TheGrefg | 307 | 217 | 70.5% | 198 | 91.4% | 1.1 | 90 | 29.5% | 65 | 71.8% | 1.4 |
8 | sTaXxCraft | 464 | 360 | 77.6% | 328 | 91.1% | 1.1 | 104 | 22.4% | 77 | 74.2% | 1.3 |
9 | gymvirtual | 480 | 333 | 69.4% | 435 | 130.6% | 0.8 | 147 | 30.6% | 19 | 12.9% | 7.7 |
10 | elChurches | 1014 | 858 | 84.6% | 951 | 110.8% | 0.9 | 156 | 15.4% | 11 | 7.1% | 14.2 |
YT Channels and No. of Subscribers in Millions | Average Polarity of Comments | Average Subjectivity of Comments |
---|---|---|
elrubiusOMG (3.3) | 6.6280 | 22.3090 |
VEGETTA777 (25) | 2.6313 | 8.8888 |
TheWillyrex (15) | 7.8190 | 23.1890 |
ExpCaseros (10) | 4.2230 | 14.3180 |
Makiman131 (10) | 4.5490 | 16.0040 |
Luzugames (8.6) | 8.8640 | 26.3890 |
TheGrefg (9.6) | 5.0500 | 15.2300 |
sTaXxCraft (7.2) | 2.9990 | 5.1100 |
Gymvirtual (6) | 8.2544 | 15.0811 |
ElChurches (5.6) | 1.1070 | 7.1370 |
OVERALL AVERAGE: | 5.28 | 15.50 |
By Video Type | Ratio freq_actions_day/yout_viewCount | Duration | Subjectivity Level | Polarity Level | YT Channel |
---|---|---|---|---|---|
Screen-sharing/collab. | 17.464% | 00:25:02 | >8 points * 16 videos/100 = 16% | >22 points * 13/100 = 13% | VEGETTA777, luzugames |
Sit-down | 5.101% | 00:07:48 | Gymvirtual | ||
Vlog | 1.248% | 00:11:17 | Makiman 131 |
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Tur-Viñes, V.; Castelló-Martínez, A. Commenting on Top Spanish YouTubers: “No Comment”. Soc. Sci. 2019, 8, 266. https://doi.org/10.3390/socsci8100266
Tur-Viñes V, Castelló-Martínez A. Commenting on Top Spanish YouTubers: “No Comment”. Social Sciences. 2019; 8(10):266. https://doi.org/10.3390/socsci8100266
Chicago/Turabian StyleTur-Viñes, Victoria, and Araceli Castelló-Martínez. 2019. "Commenting on Top Spanish YouTubers: “No Comment”" Social Sciences 8, no. 10: 266. https://doi.org/10.3390/socsci8100266