Game Models for Ordering and Channel Decisions of New and Differentiated Remanufactured Products in a Closed-Loop Supply Chain with Sales Efforts
Abstract
:1. Introduction
2. Literature Review
2.1. Competition between New Products and Remanufactured Products
2.2. Sales Efforts for Remanufactured Products
2.3. Emergency Order
2.4. CLSC and CLSC Structure
2.5. Game Theory in CLSC
3. Problem Definition
4. Model Formulation and Solution
4.1. Models under Different Channel Power Structures without Emergency Order
4.1.1. Integrated Scenario
4.1.2. Decentralized Scenario
4.2. Models under Different Channel Power Structures with Emergency Orders
4.2.1. Integrated Scenario
4.2.2. Decentralized Scenario
5. Analysis of Equilibrium Results
5.1. Numerical Examples Datasets
5.2. Results of Order Quantities and Profits
5.3. Impact of Sales Effort
5.4. Impact of Emergency Order Costs and Out-of-Stock Loss
6. Conclusions
- In general, the order quantity of new products usually follows a convex function the sales effort, while the order quantity of remanufactured products exhibits a concave function with sales effort. The sales effort has a stronger impact on the order quantity of new products compared to remanufactured products, wherein the upper bound of sales effort has a greater impact on the order quantities of both types of products rather than the lower bound.
- In most cases, emergency orders increase the profit of the CLSC and its members. In addition, the order quantity and profit in the CLSC are both affected by the relative ratio between the cost of emergency ordering and the cost of out-of-stock losses rather than solely one of them.
- The profits and order quantities of the integrated closed-loop supply chain are higher than those of the decentralized scenario, which indicates that the integrated supply chain performs better than the decentralized one, regardless of the implementation of an emergency ordering strategy.
- A certain degree of sales effort narrows the difference in ordering quantities between decentralized and integrated channels.
- 5.
- Retailers need to establish appropriate sales effort limits to avoid excessive resource investment leading to diminishing marginal return and focus on the overall revenue. Additionally, it is necessary for managers to take measures to ensure effective responses to the sales challenges posed by new and remanufactured products and to ensure that sales efforts are maximally translated into an increase in order volume.
- 6.
- For the impact of emergency orders on the CLSC, a cost–benefit analysis can be conducted for each product or product category to determine the economic benefits of emergency orders in different situations. Moreover, retailers and manufacturers can establish closer cooperative relationships to better respond to emergency situations. This may involve sharing information, collaborating to solve problems, and ensuring the reliability and stability of the CLSC.
- 7.
- A closed-loop supply chain can take the sales effort strategy for remanufactured products as a means to coordinate a decentralized supply chain, ensuring that sales efforts generate more consistent order volumes across various channels, thereby improving overall sales performance and customer satisfaction. For example, sales strategies and train sales teams can be integrated to better achieve synergies between channels.
Author Contributions
Funding
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Authors (Year) | New and Remanufactured Products | Sales Efforts | Emergency Order | CLSC |
---|---|---|---|---|
Modak et al. [2] | No difference | × | × | √ |
Gu et al. [6] | No difference | × | × | √ |
Jian et al. [9] | Different | × | × | √ |
Dai et al. [10] | Different | × | × | √ |
Taleizadeh et al. [15] | No difference | A fixed value | × | √ |
Behrooz et al. [16] | Different | A fixed value | × | √ |
Poormoaiedand Demirci [19] | - | × | √ | × |
Zhang et al. [22] | - | × | √ | × |
This paper | √ | A random variable | √ | √ |
Model Parameters | |
---|---|
a | Initial market potential |
Price elasticity coefficient of demand | |
Influence coefficients of sales effort on demand | |
Initial quota of remanufactured product | |
s | Sales effort level for remanufactured product |
c | Lower bound on sales effort |
d | Upper bound on sales effort |
g | Sales effort investment coefficient |
pn, pr | Unit selling prices of new and remanufactured products |
cn, cr | Unit costs of production or remanufacturing of new and remanufactured products |
Bn, Br | Unit shortage costs of new and remanufactured products |
Vn, Vr | Unit salvage values of new and remanufactured products |
kn, kr | Unit extra costs of the emergency order |
Decision variables: | |
wn, wr | Unit wholesale prices of new and remanufactured products |
Qn, Qr | Order quantities of new and remanufactured products |
Parameter | pn | pr | Bn | Br | Vn | Vr | cn | cr | kn |
Value | 8 | 6 | 3 | 2 | 1.5 | 1 | 4 | 1.5 | 1.75 |
Parameter | a | α | θ | c | d | b | g | ξ | kr |
Value | 50 | 0.015 | 1.7 | 0 | 5 | 0.25 | 0.005 | 2 | 1.85 |
Integrated CLSC | Decentralized CLSC | ||||||
---|---|---|---|---|---|---|---|
Q*n | Q*r | E(πI)* | Q*n | Q*r | E(πR)* | E(πM)* | |
Without emergency order | 22.0849 | 1.2453 | 78.338 | 20.9307 | 0.999 | 26.7704 | 50.0612 |
With emergency order | 20.9159 | 1.2451 | 84.7575 | 20.8106 | 0.996 | 32.1299 | 49.4988 |
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Gao, N.; Qu, L.; Jiang, Y.; Hou, J. Game Models for Ordering and Channel Decisions of New and Differentiated Remanufactured Products in a Closed-Loop Supply Chain with Sales Efforts. Systems 2024, 12, 67. https://doi.org/10.3390/systems12030067
Gao N, Qu L, Jiang Y, Hou J. Game Models for Ordering and Channel Decisions of New and Differentiated Remanufactured Products in a Closed-Loop Supply Chain with Sales Efforts. Systems. 2024; 12(3):67. https://doi.org/10.3390/systems12030067
Chicago/Turabian StyleGao, Niu, Linchi Qu, Yuantao Jiang, and Jian Hou. 2024. "Game Models for Ordering and Channel Decisions of New and Differentiated Remanufactured Products in a Closed-Loop Supply Chain with Sales Efforts" Systems 12, no. 3: 67. https://doi.org/10.3390/systems12030067