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J. Theor. Appl. Electron. Commer. Res. 2015, 10(3), 18-29; https://doi.org/10.4067/S0718-18762015000300003
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article pdf uploaded. 25 September 2020 12:13 CEST Updated version of record https://www.mdpi.com/0718-1876/10/3/16/pdf
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