Do Online Firms Individualize Search Results? An Empirical Analysis of Individualization on Amazon
Benjamin Reed Shiller
Round 1
Reviewer 1 Report
See attached file.
Comments for author File: 
Comments.pdf
Author Response
Thank you for taking the time to review the paper. Our responses are attached.
Author Response File: 
Author Response.docx
Reviewer 2 Report
1. Please, review the citations, whether you use APA or another system, but not a couple of systems. JTAER says so.
2. Sample, you asserted, individuals are amazon users and then account information, there is one no having account amazon, therefore it is not a user.
3. Please include your questionnaires.
4. why have you chosen Toothpaste, soap and hand sanitizer? Why do you use the word "soap" and then "method body wash"? the last one is a specific brand.https://www.methodshop.co.uk/departments/body.aspx?deptid=BY
5. Where are tables S1-S5?
6. REview table 1, obs?? you have all the time 324, do you have 324 male + 324 female?. The same problem with the other variables? Why do you have missing values? The same for table 2.
7. As understood at the end, you measure the influence of coupons, in the abstract, there is no mention of it and not in the introduction?
8. Introduction, review what is your real purpose? the niche that your research will fulfil? not include conclusions, because it is an introduction.
9. REview the whole article and avoid inconsistencies.
Author Response
Thank you for reviewing our paper. Our replies are attached.
Author Response File: Author Response.docx
Round 2
Reviewer 1 Report
I recognize that the authors made clear attempts to address, improving the paper. My only remaining request is to add a few other plausible explanations for the observed patterns to section 4, where it mentions A/B testing. Specifically, note that stockouts and advertising budget constraints can independently influence which products appear near the top (especially for sponsored listings).
Author Response
Thank you very much for your valuable feedback
Author Response File: Author Response.docx
Reviewer 2 Report
The paper has improved in quality and readability and you have addressed all the issues.
Author Response
Thank you for your valuable feedback.
Author Response File: Author Response.docx
Round 3
Reviewer 1 Report
I recommend acceptance.
