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Journal: J. Theor. Appl. Electron. Commer. Res., 2023
Volume: 18
Number: 46

Article: Empowering Digital Marketing with Interactive Virtual Reality (IVR) in Interior Design: Effects on Customer Satisfaction and Behaviour Intention
Authors: by Yuk Ming Tang, Yui-yip Lau and Uen Lam Ho
Link: https://www.mdpi.com/0718-1876/18/2/46

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