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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 81
Article:
Analyzing the Dynamics of Customer Behavior: A New Perspective on Personalized Marketing through Counterfactual Analysis
Authors:
by
Mona Ebadi Jalal and Adel Elmaghraby
Link:
https://www.mdpi.com/0718-1876/19/3/81
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