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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 85
Article:
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention
Authors:
by
Chaohua Huang, Tong Song and Haijun Wang
Link:
https://www.mdpi.com/0718-1876/19/3/85
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