Zhang, L.; Mo, L.; Sun, X.; Zhou, Z.; Ren, J.
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 200.
https://doi.org/10.3390/jtaer20030200
AMA Style
Zhang L, Mo L, Sun X, Zhou Z, Ren J.
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(3):200.
https://doi.org/10.3390/jtaer20030200
Chicago/Turabian Style
Zhang, Liangbo, Linlin Mo, Xiaohui Sun, Zhimin Zhou, and Jifan Ren.
2025. "How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 3: 200.
https://doi.org/10.3390/jtaer20030200
APA Style
Zhang, L., Mo, L., Sun, X., Zhou, Z., & Ren, J.
(2025). How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform. Journal of Theoretical and Applied Electronic Commerce Research, 20(3), 200.
https://doi.org/10.3390/jtaer20030200