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J. Theor. Appl. Electron. Commer. Res. 2008, 3(2), 60-70; https://doi.org/10.4067/S0718-18762008000100006
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article pdf uploaded. 24 September 2020 12:36 CEST Version of Record https://www.mdpi.com/0718-1876/3/2/17/pdf
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