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J. Theor. Appl. Electron. Commer. Res. 2010, 5(1), 1-10; https://doi.org/10.4067/S0718-18762010000100002
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article pdf uploaded. 24 September 2020 13:12 CEST Version of Record https://www.mdpi.com/0718-1876/5/1/2/pdf
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