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J. Theor. Appl. Electron. Commer. Res. 2010, 5(3), 17-26; https://doi.org/10.4067/S0718-18762010000300003
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article pdf uploaded. 25 September 2020 04:03 CEST Version of Record https://www.mdpi.com/0718-1876/5/3/19/pdf
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