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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers

by
John R. Drake
1,
Dianne J. Hall
2 and
Terry Anthony Byrd
2
1
Department of Management Information Systems, East Carolina University, Greenville, NC, USA
2
Department of Aviation and Supply Chain Management, Auburn University, Auburn, AL, USA
J. Theor. Appl. Electron. Commer. Res. 2012, 7(2), 13-30; https://doi.org/10.4067/S0718-18762012000200003
Submission received: 26 January 2012 / Revised: 5 April 2012 / Accepted: 27 April 2012 / Published: 1 August 2012
Versions Notes

Abstract

In this research, we extend online auction theory by considering set theory in terms of a staged buying process. Success of online auction marketplaces depends on the efficacy of individual buyers searching for and finding desired items for bidding. Searches that lead to consideration sets with too many or too few options may result in a suboptimal choice. Results from this study suggest that certain personal characteristics may impact the number of auctions considered when filtering the awareness set to the consideration set. The findings suggest that design and management of online auction marketplaces should be refined to facilitate these individual traits such that individual search strategies are maximized.
Keywords: online auctions; personal characteristics; self-regulation; trusting disposition; decision support; search; consideration set online auctions; personal characteristics; self-regulation; trusting disposition; decision support; search; consideration set

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MDPI and ACS Style

Drake, J.R.; Hall, D.J.; Byrd, T.A. The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers. J. Theor. Appl. Electron. Commer. Res. 2012, 7, 13-30. https://doi.org/10.4067/S0718-18762012000200003

AMA Style

Drake JR, Hall DJ, Byrd TA. The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers. Journal of Theoretical and Applied Electronic Commerce Research. 2012; 7(2):13-30. https://doi.org/10.4067/S0718-18762012000200003

Chicago/Turabian Style

Drake, John R., Dianne J. Hall, and Terry Anthony Byrd. 2012. "The Importance of Individual Characteristics on Consideration Sets for Online Auction Buyers" Journal of Theoretical and Applied Electronic Commerce Research 7, no. 2: 13-30. https://doi.org/10.4067/S0718-18762012000200003

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