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Volume 7
Issue 2
10.4067/S0718-18762012000200004
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Editorial

Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors’ Introduction

by
Inma Rodríguez-Ardura
1,2,
Gerard Ryan
3 and
Ulrike Gretzel
4
1
Internet Interdisciplinary Institute, Open University of Catalonia, Barcelona, Spain
2
Oxford Internet Institute, University of Oxford, Oxford, UK
3
Faculty of Business and Economics, Universitat Rovira i Virgili, Tarragona, Spain
4
Institute for Innovation in Business and Social Research, University of Wollongong, Wollongong, Australia
J. Theor. Appl. Electron. Commer. Res. 2012, 7(2), IV-V; https://doi.org/10.4067/S0718-18762012000200004
Submission received: 1 August 2012 / Accepted: 1 August 2012 / Published: 1 August 2012
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Excerpt

Note: In lieu of an abstract, this is an excerpt from the first page.

The new possibilities offered by digital technologies facilitate advanced forms of exchange and interaction between consumers and businesses.[...]

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MDPI and ACS Style

Rodríguez-Ardura, I.; Ryan, G.; Gretzel, U. Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors’ Introduction. J. Theor. Appl. Electron. Commer. Res. 2012, 7, IV-V. https://doi.org/10.4067/S0718-18762012000200004

AMA Style

Rodríguez-Ardura I, Ryan G, Gretzel U. Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors’ Introduction. Journal of Theoretical and Applied Electronic Commerce Research. 2012; 7(2):IV-V. https://doi.org/10.4067/S0718-18762012000200004

Chicago/Turabian Style

Rodríguez-Ardura, Inma, Gerard Ryan, and Ulrike Gretzel. 2012. "Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors’ Introduction" Journal of Theoretical and Applied Electronic Commerce Research 7, no. 2: IV-V. https://doi.org/10.4067/S0718-18762012000200004

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