Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam
Abstract
:1. Introduction
2. Materials and Methods
2.1. Study Setting, Sample Size, and Sampling Method
2.2. Measures and Instruments
2.2.1. Socioeconomic Characteristics
2.2.2. Online Shopping Behavior of Customers
2.2.3. Influences of the Online Interpersonal
- How much do the images and information about behavior and lifestyle shared by your friends on the Internet influence your own behavior and lifestyle?
- How often do you visit spots that were liked, recommended and posted by your friends on the Internet?
- How often do you participate in activities that were liked, recommended and posted by your friends on the Internet?
2.2.4. Other Characteristics
2.3. Statistical Analysis
2.4. Ethics Approval
3. Results
4. Discussion
4.1. Implications of the Study
4.2. Strengths and Limitations
5. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
Data Sharing Statement
References
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Characteristics | Using the Internet in Seeking Food Products | Not Using the Internet in Seeking Food Products | Total | p-Value | |||
---|---|---|---|---|---|---|---|
n | % | n | % | n | % | ||
Gender | |||||||
Male | 380 | 75.6 | 123 | 24.4 | 503 | 38.9 | <0.01 * |
Female | 672 | 84.9 | 120 | 15.1 | 792 | 61.1 | |
Marital status | |||||||
Single | 412 | 80.3 | 101 | 19.7 | 513 | 39.6 | 0.66 * |
Live with spouse/partner | 628 | 82 | 138 | 18 | 766 | 59.1 | |
Divorced/widow | 13 | 76.5 | 4 | 23.5 | 17 | 1.3 | |
Education | |||||||
Under High school | 75 | 78.1 | 21 | 21.9 | 96 | 7.4 | 0.70 * |
High School | 286 | 82 | 63 | 18 | 349 | 27.2 | |
College, University | 680 | 81.1 | 159 | 18.9 | 839 | 65.4 | |
Employment | |||||||
Worker | 140 | 76.5 | 43 | 23.5 | 183 | 14.1 | 0.10 * |
Office workers | 388 | 83.3 | 78 | 16.7 | 466 | 35.9 | |
Students | 225 | 81.2 | 52 | 18.8 | 277 | 21.3 | |
Housewife | 114 | 86.4 | 18 | 13.6 | 132 | 10.2 | |
Other jobs | 187 | 78.2 | 52 | 21.8 | 239 | 18.5 | |
Age group | |||||||
15–24 | 304 | 82.2 | 66 | 17.8 | 370 | 28.9 | 0.81 * |
25–34 | 369 | 80 | 92 | 20 | 461 | 36 | |
35–44 | 196 | 81.3 | 45 | 18.7 | 241 | 18.8 | |
45–54 | 104 | 83.2 | 21 | 16.8 | 125 | 9.7 | |
55–64 | 57 | 82.6 | 12 | 17.4 | 69 | 5.4 | |
65+ | 9 | 69.2 | 4 | 30.8 | 13 | 1.2 | |
Mean | SD | Mean | SD | Mean | SD | ||
Average monthly income (million VND) | 5.3 | 5.1 | 5.7 | 7.6 | 5.4 | 5.6 | 0.9 ** |
Attitude and Behavioral Attribute | n | % |
---|---|---|
Using the Internet (n = 1736) | 1298 | 74.8 |
Using the Internet in seeking food products (n = 1298) | 1055 | 81.3 |
Preferred online platform in seeking food products (n = 1055) | ||
Website | 298 | 34.9 |
Social media | 511 | 59.8 |
Others | 45 | 5.3 |
Factors mostly influencing customer behaviors in purchasing online food products (n = 1055) | ||
Convenience | 714 | 69.1 |
Price | 622 | 59.3 |
Hygiene by self-assessment | 465 | 46.0 |
Reference by friends | 379 | 36.5 |
Certified—food hygiene facilities and food source | 319 | 30.4 |
Level of trustworthiness regarding hygiene information of online food products (n = 1055) | ||
Unbelievable | 49 | 4.9 |
Neutral | 574 | 57.4 |
Believable | 377 | 37.7 |
The most important criteria to order online ready-to-eat food (n = 1055) | ||
Products’ name | 451 | 45.4 |
Ingredients | 525 | 52.2 |
Advertisement | 212 | 21.1 |
Price | 442 | 42.5 |
The most concerned information on the label of ready-to-eat food (n = 1055) | ||
Products’ name | 229 | 22.2 |
Production facilities’ name | 95 | 9.2 |
Business license | 120 | 11.0 |
Date of manufacture | 59 | 5.7 |
Expiry date | 526 | 51.0 |
Influencing Attribute | Using the Internet in Seeking Food Products | Not using the Internet in Seeking Food Products | Total | p-Value * | |||
---|---|---|---|---|---|---|---|
n | % | n | % | n | % | ||
Self-perception of the influences of online relationships on behaviors and lifestyles | |||||||
Little or no influence | 601 | 76.4 | 186 | 23.6 | 787 | 62.7 | <0.01 * |
Some influence | 288 | 86.5 | 45 | 13.5 | 333 | 26.5 | |
High influence | 131 | 97.0 | 4 | 3.0 | 135 | 10.8 | |
Visiting entertainment establishments recommended by online friends | |||||||
Rare or never | 418 | 74.6 | 142 | 25.4 | 560 | 45.6 | <0.01 * |
Frequently | 460 | 86.1 | 74 | 13.9 | 534 | 43.5 | |
Always | 127 | 94.8 | 7 | 5.2 | 134 | 10.9 | |
Engage in activities recommended by online friends | |||||||
Rare or never | 466 | 76.9 | 140 | 23.1 | 606 | 49.0 | <0.01 * |
Frequently | 421 | 85.0 | 74 | 15.0 | 495 | 40.0 | |
Always | 132 | 97.1 | 4.0 | 2.9 | 136 | 11.0 |
Characteristics | Using the Internet in Seeking Food Products | Not using the Internet in Seeking Food Products | Total | p-Value * | |||
---|---|---|---|---|---|---|---|
n | % | n | % | n | % | ||
BMI | |||||||
Underweight | 36 | 80.0 | 9 | 20 | 45 | 3.6 | 0.97 |
Normal weight | 785 | 80.9 | 185 | 19.1 | 970 | 78.5 | |
Overweight | 171 | 79.5 | 44 | 20.5 | 215 | 17.4 | |
Obesity | 4 | 80.0 | 1 | 20 | 5 | 0.5 | |
Pain/discomfort | |||||||
No problem | 920 | 79.9 | 232 | 20.1 | 1152 | 89.4 | <0.01 * |
Having problems | 127 | 92.7 | 10 | 7.3 | 137 | 10.6 | |
Anxiety/Depression | |||||||
No problem | 849 | 79.3 | 222 | 20.7 | 1071 | 84.8 | <0.01 * |
Having problems | 173 | 90.1 | 19 | 9.9 | 192 | 15.2 | |
Difficulty in mobility | |||||||
No problem | 954 | 80.2 | 235 | 19.8 | 1189 | 94.7 | 0.03 * |
Having problems | 60 | 90.9 | 6 | 9.1 | 66 | 5.3 | |
Difficulty in self-care | |||||||
No problem | 1010 | 81.7 | 226 | 18.3 | 1236 | 97.7 | 0.89 * |
Having problems | 24 | 82.8 | 5 | 17.2 | 29 | 2.3 | |
Difficulty in doing usual activities | |||||||
No problem | 740 | 79.2 | 194 | 20.8 | 934 | 74.7 | <0.01 * |
Having problems | 277 | 87.7 | 39 | 12.3 | 316 | 25.3 |
Characteristics | Using the Internet in Seeking Food Products | |
---|---|---|
95%CI | OR | |
Gender | ||
Male | Ref | - |
Female | 1.87 *** | 1.36; 2.58 |
Marital status | ||
Single | Ref | - |
Live with spouse/partner | 1.42 ** | 1.02; 1.97 |
Education | ||
Under High school | Ref | - |
High School | 1.29 | 0.90; 1.86 |
Self-perception of the influences of online relationships on behaviors and lifestyles | ||
Little or no influence | Ref | - |
Some influence | 1.48 * | 0.98; 2.24 |
High influence | 5.50 *** | 1.91; 15.81 |
Visiting entertainment establishments recommended by online friends | ||
Rare or never | Ref | - |
Frequently | 1.75 *** | 1.24; 2.48 |
Engage in activities recommended by online friends | ||
Rare or never | Ref | - |
Always | 5.86 *** | 2.02; 16.96 |
Pain/discomfort | ||
No problem | Ref | - |
Having problems | 2.57 ** | 1.06; 6.24 |
Difficulty in mobility | ||
No problem | Ref | - |
Having problems | 3.27 | 0.74; 14.34 |
Difficulty in self-care | ||
No problem | Ref | - |
Having problems | 0.08 *** | 0.02; 0.43 |
Difficulty in doing usual activities | ||
No problem | Ref | - |
Having problems | 2.29 *** | 1.41; 3.70 |
Constant | 1.17 | 0.83; 1.65 |
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Share and Cite
Kim Dang, A.; Xuan Tran, B.; Tat Nguyen, C.; Thi Le, H.; Thi Do, H.; Duc Nguyen, H.; Hoang Nguyen, L.; Huu Nguyen, T.; Thi Mai, H.; Dinh Tran, T.; et al. Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam. Int. J. Environ. Res. Public Health 2018, 15, 981. https://doi.org/10.3390/ijerph15050981
Kim Dang A, Xuan Tran B, Tat Nguyen C, Thi Le H, Thi Do H, Duc Nguyen H, Hoang Nguyen L, Huu Nguyen T, Thi Mai H, Dinh Tran T, et al. Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam. International Journal of Environmental Research and Public Health. 2018; 15(5):981. https://doi.org/10.3390/ijerph15050981
Chicago/Turabian StyleKim Dang, Anh, Bach Xuan Tran, Cuong Tat Nguyen, Huong Thi Le, Hoa Thi Do, Hinh Duc Nguyen, Long Hoang Nguyen, Tu Huu Nguyen, Hue Thi Mai, Tho Dinh Tran, and et al. 2018. "Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam" International Journal of Environmental Research and Public Health 15, no. 5: 981. https://doi.org/10.3390/ijerph15050981
APA StyleKim Dang, A., Xuan Tran, B., Tat Nguyen, C., Thi Le, H., Thi Do, H., Duc Nguyen, H., Hoang Nguyen, L., Huu Nguyen, T., Thi Mai, H., Dinh Tran, T., Ngo, C., Thi Minh Vu, T., Latkin, C. A., Zhang, M. W. B., & Ho, R. C. M. (2018). Consumer Preference and Attitude Regarding Online Food Products in Hanoi, Vietnam. International Journal of Environmental Research and Public Health, 15(5), 981. https://doi.org/10.3390/ijerph15050981