Cognitive Neuroscience Methods in Enhancing Health Literacy
Abstract
:1. Introduction
2. Cognitive Neuroscience Methods in the Study on Advertising Messages
3. Materials and Methods
3.1. Participants
3.2. Protocol and Stimuli
- (S1) An elderly (sad) man lying on a hospital bed (0 ÷ 6.5);
- (S2) The smiling man wearing a spacesuit (12.0 ÷ 13.0);
- (S3) A child reaching out to the man and then walking with him toward a rocket (13.5 ÷ 25.0);
- (S4) The man with the child walking inside the rocket (25.5 ÷ 31.0);
- (S5) The man fastening his seatbelt while seated with the child in the rocket seats (31.5 ÷ 40.5);
- (S6) The smiling man wearing a buckled astronaut helmet (41.0 ÷ 44.0);
- (S7) Announcement (text and voiceover appearing) about building a hospice and asking for financial support (48.0 ÷ 60.0).
3.3. Apparatus and EEG Recordings
3.4. Indicators of Advertising Receipt Evaluation
- N
- is the number of electrodes included in the area of interest,
- i
- is the electrodes index,
- x
- is the EEG sample for time t filtered for a given bandwidth ϑ and for a given channel i.
- is the set of left channels (Fp1, F3, F7),
- represents its cardinality.
- and
- are the sets of right channels and left channels,
- and
- represent their cardinality.
3.5. Statistical Analysis
- Are there any differences in the mean values of MI, AW by gender?
- Are there any differences in the mean values of MI, AW for different advertising scenes?
- Are there any interactions between the GENDER and SCENES factors?
- Between which groups of the SCENES factor are there differences as regards the mean values for the GENDER factor groups?
4. Research Results
4.1. Memorization Index
4.2. Approach–Withdrawal Index
4.3. Survey Results
5. Discussion
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Question | Women (%) | Men (%) | N | df | p | |||
---|---|---|---|---|---|---|---|---|
YES | NO | YES | NO | |||||
Do you like the advertisement? | 42 | 10 | 45 | 3 | 31 | 3 | 6.590 | 0.020 |
Is its message clear? | 39 | 13 | 39 | 10 | 31 | 3 | 0.803 | 0.376 (ni.) |
Has it inspired you to donate to support the hospice construction? | 32 | 19 | 39 | 10 | 31 | 3 | 2.889 | 0.268 (ni.) |
Do you think that the advertisement will inspire others to donate to support the hospice construction? | 32 | 19 | 35 | 13 | 31 | 3 | 0.427 | 0.519 (ni.) |
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Piwowarski, M.; Gadomska-Lila, K.; Nermend, K. Cognitive Neuroscience Methods in Enhancing Health Literacy. Int. J. Environ. Res. Public Health 2021, 18, 5331. https://doi.org/10.3390/ijerph18105331
Piwowarski M, Gadomska-Lila K, Nermend K. Cognitive Neuroscience Methods in Enhancing Health Literacy. International Journal of Environmental Research and Public Health. 2021; 18(10):5331. https://doi.org/10.3390/ijerph18105331
Chicago/Turabian StylePiwowarski, Mateusz, Katarzyna Gadomska-Lila, and Kesra Nermend. 2021. "Cognitive Neuroscience Methods in Enhancing Health Literacy" International Journal of Environmental Research and Public Health 18, no. 10: 5331. https://doi.org/10.3390/ijerph18105331