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Volume 18
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Article

Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?

by
Junghyun Park
1,
Yunmi Park
2,
Jae Leame Yoo
3 and
Jongsik Yu
4,*
1
College of Hospitality and Tourism Management, Sejong University, 98 Gunja-dong, Gwanjin-gu, Seoul 05006, Korea
2
Department of Aviation Service, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea
3
Department of Aeronautical Science and Operation, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea
4
College of Business Division of Tourism and Hotel Management, Cheongju University, 298 Daesung-ro, Cheongwon-gu, Cheongju-si 28503, Korea
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2021, 18(17), 9054; https://doi.org/10.3390/ijerph18179054
Submission received: 5 July 2021 / Revised: 24 August 2021 / Accepted: 26 August 2021 / Published: 27 August 2021
(This article belongs to the Special Issue Mental Health Perceptions, Sustainable Behavior, Green Attitude, Well-Being and Pro-environmental Decision among Customers and Employees in the Hospitality and Tourism Industry)
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Abstract

This study investigated the effect of hotel water conservation management and waste reduction measures on customers’ social and personal norms, willingness to pay more, and revisit intention, with cost consciousness as a moderating variable. A total of 311 valid samples were obtained by conducting a survey on customers who have used hotels for the past year. To perform the empirical analysis, SPSS 22.0 (IBM, New York, NY, USA) and AMOS 22.0 (IBM, New York, NY, USA) were used. As a result of the analysis, seven of the eight hypotheses were accepted, and the ninth hypothesis that tested the moderating effect was partially accepted. The results of the study revealed that a hotel’s eco-friendly activities had a positive effect on its overall performance. The results also provide insight that can lay the foundation for the sustainable management of hotels.
Keywords: water conservation management; waste reduction measures; social norm; personal norm; willingness to pay more; revisit intention; cost consciousness water conservation management; waste reduction measures; social norm; personal norm; willingness to pay more; revisit intention; cost consciousness

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MDPI and ACS Style

Park, J.; Park, Y.; Yoo, J.L.; Yu, J. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? Int. J. Environ. Res. Public Health 2021, 18, 9054. https://doi.org/10.3390/ijerph18179054

AMA Style

Park J, Park Y, Yoo JL, Yu J. Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health. 2021; 18(17):9054. https://doi.org/10.3390/ijerph18179054

Chicago/Turabian Style

Park, Junghyun, Yunmi Park, Jae Leame Yoo, and Jongsik Yu. 2021. "Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?" International Journal of Environmental Research and Public Health 18, no. 17: 9054. https://doi.org/10.3390/ijerph18179054

APA Style

Park, J., Park, Y., Yoo, J. L., & Yu, J. (2021). Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit? International Journal of Environmental Research and Public Health, 18(17), 9054. https://doi.org/10.3390/ijerph18179054

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