1. Introduction
A prominent question in media research is what motivates people to engage with violently themed media when negative emotions associated with violence are normally avoided [
1,
2,
3]. Described as a ‘paradox’, deliberately engaging with media that conveys difficult emotions such as sadness, anger, and disgust seems to contradict the assumed function of media—enjoyment [
4,
5]. However, although enjoyment and positive experiences are primary motivators and outcomes of musical engagement [
6,
7], people also seek out music that is not merely enjoyable or pleasurable [
8].
The present investigation focused on ‘violently themed music’, defined in this study as music containing lyrics that depict overt actions of violence to a person or group. Such music is commonly found in certain subgenres of extreme metal and rap music, with bands such as Cannibal Corpse having sold millions of records worldwide with album titles including “Kill”, “Evisceration Plague”, and “Torture” [
9]. The sonic elements of extreme metal music are often described as intense and aggressive, containing distorted instrumentation, use of extremely low and high frequency ranges, and vocal delivery that is growled or screamed [
10]. Violently themed rap music predominantly evokes violence through lyrics, although the accompanying music can sometimes reinforce the lyrical imagery (e.g., gunshot sounds).
Violently themed music has been shown to elicit predominantly positive affective responses from its fans, and passionate fandom of such music has been shown to contribute to fans’ psychological well-being, despite the overtly violent lyrical content [
11,
12]. However, when compared to passionate fans of non-violently themed classical music, fans of violently themed extreme metal and rap music reported significantly greater negative affective experiences such as anger and fear, and lower levels of enjoyment and positive affective experiences in response to their respective preferred genres [
11]. Similarly, “sad” music, often characterised by minor mode, slow tempo, and legato articulation [
13,
14], evokes sadness as a predominant emotional response from its listeners, alongside various positive affective responses such as wonder and peacefulness [
15].
Fans of music containing negatively valenced themes appear to seek a balance or ‘sweet spot’ between the experience of positive and negative affective responses when engaging with these kinds of music. Although experiences of depressive symptoms and maladaptive emotion regulation processes, such as cycles of rumination, may be responsible for a small proportion of negative affective responses [
16,
17], we propose that fans also seek out negatively valenced music to learn about, experience, and confront difficult emotional experiences. Such experiences are likely to be rewarding and gratifying, even when they do not elicit significant levels of enjoyment or other positive affective experiences [
18].
This kind of motivation has been described by Oliver and Raney (2011) as eudaimonic motivation, where people seek out challenging, meaningful, and thought-provoking media [
4]. In contrast, with hedonic motivation, people seek out media for pleasure or enjoyment purposes. There are few systematic investigations of these types of motivations for music listening. The present study sought to validate an adapted scale of hedonic and eudaimonic motivation to understand the presence of these two different motivation types across a wide range of music fans. Further, we investigated the relationships between listeners’ motivation types and their affective responses to music and how such motivations differ between fans of violently themed music and fans of non-violently themed music.
1.1. Motivation for Music Listening
Why are people motivated to engage in activities such as listening to music? People are motivated to engage in activities based on the perception that they are pleasurable, valuable, absorbing, and fulfilling certain psychological needs and goals [
19,
20]. The motivations that people may have for listening to music are numerous and complex. Studies have investigated different specific motivations for listening to music and the functions that music serves for its fans, observing that relaxation, mood regulation, aesthetic entertainment and appreciation, memory evocation, and social connection are common motivations for listening to music, amongst many others [
21,
22,
23]. Uses and Gratifications Theory suggests people are active agents in the selection of the media they seek out and engage with, based on their belief that it will fulfil specific needs [
24,
25]. However, in the context of fans of music containing violent themes, there has been little investigation into whether they are specifically motivated by pleasure and the enjoyment of the music, be it from the violent lyrics themselves or other enjoyable musical qualities, or whether it is based on fulfilling other, more complex eudaimonic needs.
1.2. Hedonic and Eudaimonic Motivations
Qualitative evidence suggests that people often listen to music to experience challenging emotions such as sadness, anger, or fear, as well as for enjoyment [
26,
27]. Rather than seeking only enjoyment or pleasure, listeners appear to seek out experiences through music that address all aspects of life and its various meanings and purposes. Eudaimonic motivation is defined as the desire to engage in activities or experiences that are challenging and thought-provoking, to find meaning and purpose, and to experience psychological growth [
19]. This term was developed from Aristotle’s concept of eudaimonia, which describes living in pursuit of one’s best self [
20]. On the other hand, hedonic motivation is defined as the desire to engage with media purely to experience pleasure and other positive experiences, or to avoid pain [
4].
The terms hedonic and eudaimonic are often discussed in the context of well-being, with psychological well-being being conceptualised as the presence of both hedonic well-being (the experience of pleasure and avoidance of pain) [
28] and eudaimonic well-being (experiences of personal development and purposefulness) [
29]. Music has been shown to significantly contribute to fans’ hedonic and eudaimonic well-being, including violently themed extreme metal and rap genres [
12]. The role of eudaimonic enjoyment in positive psychosocial experiences of music listening has been hypothesised, whereby eudaimonic enjoyment may facilitate self-reflection—a common function of music listening [
30,
31].
Study 1 sought to develop a means of understanding the presence of hedonic and eudaimonic motivations in music fans, as no specific measure has been developed and validated for this purpose. This measure will allow for a nuanced understanding of whether different listeners and fans of different genres exhibit different motivations. We predict that music fans across a range of genres generally possess high levels of both hedonic and eudaimonic motivation for engaging with music. However, as these different motivations may reflect the desire to satisfy different needs, different motivations are likely to be associated with different affective responses to music. Study 2 investigated this potential association.
1.3. Motivations and Affective Responses to Music
Research has investigated the influence of musical experiences on emotions, detailing how music can evoke a broad range of affective and physiological experiences in individuals, groups, and societies [
8,
22,
32,
33]. Musical experiences of pleasure can result in feelings of joy, empowerment, and transcendence [
11], as well as the psychophysiological sensations of musical ‘chills’ and ‘thrills’ (for a discussion, see [
32]). These strong emotional and physiological responses have been associated with increased blood flow to brain regions related to reward [
34]. While personal preferences, musical features, and cultural and contextual factors influence the kinds of music that can evoke such intense pleasurable experiences [
8,
32], it is unsurprising that pursuing pleasure and enjoyment in musical experiences is a primary motivator for many listeners and fans.
As hedonic motivations reflect the desire to experience pleasure and positive experiences through engagement with media, we predicted that hedonic motivation would be prominent in music fans and that it would be associated with positive affective responses to music. In other research, hedonic motivations for film have been associated with the enjoyment of comedies and action movies, as well as experiences of being excited, entertained, humour, and amusement [
4]. Some hedonically motivated individuals may be unable to experience positive outcomes in response to music, partly due to individual personality variables such as high levels of obsessive passion [
10], high levels of psychopathology [
16,
31], or maladaptive emotion regulation processes [
35]. This reflects an important caveat of the Uses and Gratifications Theory: there may not always be an alignment between gratifications sought and obtained due to individual differences and the inability of the media to satisfy the desired outcomes [
36]. Nevertheless, it is expected that most listeners who report high levels of hedonic motivation for music listening in a non-clinical population would expect to experience positive affective experiences.
Furthermore, Study 2 predicted that eudaimonic motivation would be associated with mixed affective responses to music. While pleasure remains a dominant motivator and experiential outcome of music engagement, people listen to music to evoke a range of complex feelings and challenging experiences, such as reflecting upon themselves, their identity and values, or the emotions of others in different historical or sociopolitical contexts [
8,
11]. Music and other media can provide spaces to confront difficult challenges in a ‘safe’ environment through a different cognitive frame [
37]. Further, strong experiences with music, such as experiences of musical thrills, are not only associated with positive emotions and may be associated with the intensity of emotions, rather than just emotions with positive valance [
32].
As eudaimonic motivation reflects the desire to have challenging and thought-provoking experiences with media, those high in eudaimonic motivation will likely have more complex and less directly positive affective experiences. While eudaimonic motivations for other activities have still been associated with enjoyment, positive affect, and even life satisfaction [
38,
39], eudaimonic motivation has been associated with mixed emotional responses of happiness and sadness for fans describing their response to favourite films [
4]. Mixed emotions were measured by participants recording their happiness and sadness scores in response to the film separately, with the lowest score of the two being taken to signify the extent of the presence of both emotions being experienced at one time. This approach, known as the minimum index, is a commonly used and favoured approach to measuring self-reported mixed emotional responses [
40,
41,
42].
Further, eudaimonic motivation has been associated with descriptors such as compassionate, inspired, introspective, and contemplative, and not with descriptors of ‘fun’ affect, such as amusement or humour [
4]. As music is commonly used to reflect upon oneself and their identity [
10,
43], eudaimonically motivated music fans may still experience adaptive outcomes, but these positive outcomes may not be captured through the lens of positive emotions or affect, but other more complex processes that lead to meaning making and self-reflection.
1.4. The Potential Role of Eudaimonic Motivation for Fans of Violently Themed Music
Eudaimonic motivation may be particularly prevalent in fans of music containing violent themes, as fans may seek to learn about challenging experiences through music that contains themes of torture, assault, and death. Intentionally grappling with truth and meaning may require confronting more difficult aspects of life. While this may be challenging and even painful at times, it may also be rewarding and gratifying. This may explain why fans of violently themed music report a more balanced experience of positive and negative affective responses to their favourite music than fans of non-violently themed music [
10]. Fans may simultaneously experience joy, wonder, and empowerment, but also feel angry or tense when passionately engaged with violently themed music. Further, listeners may be able to engage with the music through an ‘art schema’, whereby they can experience typically negative emotions but in a positive or constructive manner [
37].
It is important to note that we do not predict that these eudaimonic motivations or mixed affective experiences are limited exclusively to fans of violently themed music. People may seek out challenging information and experiences from many different genres of music, and such engagement may still result in the experience of a balance of positive and negative affective experiences. For example, fans of sad music commonly report feeling ‘moved’ in response to sad music, which is considered a mixed but largely positive affective response [
44]. Hence, although we predict that music fans across a range of genres will possess high levels of both hedonic and eudaimonic motivation for engaging with music, we predict that fans of violently themed music may possess greater eudaimonic motivation compared to fans of non-violently themed music.
6. General Discussion
Three studies were conducted to develop, validate, and utilise a new measure of hedonic and eudaimonic motivations for listening to music. The first aim was to develop a means of understanding the extent to which music fans listen to music for pleasure (hedonic motivation) and/or to be challenged, provoke thought, and seek meaningful experiences (eudaimonic motivation). The second aim was to test the utility of the new scale in predicting positive and mixed affective responses to music, both in fans of music in general and fans of music with violent themes.
Study 1 was conducted to validate a new measure of motivations for music, adapted from a similar measure created for film viewing motivations [
4]. The findings clarified that fans of music across a range of genres have similarly high levels of both types of motivations for listening to music. Study 2 further validated the measures, again showing that fans had similarly high levels of both motivations, as well as revealing that hedonic motivation is associated with positive affective experiences and eudaimonic motivation is associated with mixed affective experiences. Study 3 investigated fans of two different types of music, fans of music containing violent themes and fans of non-violently themed music, and compared the presence of each type of motivation and the nature of their affective responses. Fans of violently themed music reported having higher eudaimonic motivation and lower hedonic motivation for listening to music than fans of non-violently themed music, as well as having a greater presence of mixed affective responses and lower positive affective responses.
Mean ratings for both types of motivation were above five out of seven in all three studies, Together, the studies revealed that passionate music fans are generally highly motivated to listen to music both for pleasure and entertainment purposes as well as to be challenged, reflect, and seek meaning in life. The two types of motivation were also either not correlated or weakly negatively correlated in the three studies, supporting the notion that the two constructs exist as distinct types of motivations rather than opposing ends of a continuum [
57]. However, when groups were divided based on whether they exhibited passionate fandom for music containing violent themes or not, differences in the presence of each motivation were evident. Fans of violently themed music were more highly motivated by music that was challenging and made them reflective about themselves and the world and less motivated by entertainment and pleasurable experiences when compared to fans of non-violent music.
The present study supported the link between the two different motivations and two different affective responses to music across a range of fans. This finding supports a key tenet of the Uses and Gratifications Theory and previous research findings that suggest that people actively select music or other media that will gratify their cognitive and affective needs, such as fans who actively pursue enjoyment and pleasure through their favourite music largely experiencing positive affective outcomes [
24,
58]. Eudaimonically motivated fans experienced a greater mix of positive and negative affect. As eudaimonic motivations have been described to reflect complex, higher-order needs such as insight into the human condition [
59], it would not be expected that being motivated to address such complex needs would lead to purely positive experiences. Rather, pursuing such complex needs is likely to lead to a breadth of affective experiences, instead of simply enjoyment or happiness [
4]. The present study suggests that seeking to address complex needs through music can lead to the co-activation of positive and negative affect, such as feeling happy, joyful, sad, and afraid, in response to one’s favourite music across passionate fans of a broad range of music genres.
While fans of a broad range of different genres seek and obtain these eudaimonic experiences with music, fans of music containing violent themes do this to a greater extent. Understanding the motivations that drive people to engage with violently themed music was a key motivator for the present research. Previous lines of research have largely neglected to understand the specific motivations that fans may have for wanting to continually engage with violently themed music, instead largely focusing on assessing preferences for these genres and potential correlations with problem behaviours (for reviews, see [
60,
61]). Qualitative reports suggest that fans listen to extreme metal music such as death metal to elucidate their current feelings and stresses, work through difficult emotions, and understand more about the difficult aspects of life, as well as for sonic motivations such as the virtuosic talents of the musical performers [
26,
55]. The present study provides a validated tool for systematically assessing fan motivations and shows that, while pleasure remains a key motivator of the listening experience, the overtly violent context that the music provides can facilitate self-reflection and provide an opportunity for fans to gain insights about themselves and the world.
Fans of violently themed music reported predominantly positive affective experiences in response to their self-selected violently themed music but did experience these to a lesser extent than fans of non-violently themed music. Further, fans of violently themed music reported a greater mixed affective response to their self-selected music than fans of non-violently themed music. These findings support previous reports of mixed emotional responses by fans of violently themed music and extend this knowledge by using the validated minimum index measure and a comparison group comprising a broader sample of fans of non-violently themed music [
11]. These mixed affective experiences appear to be deliberately pursued by fans, with the content of the music providing fans with a sense that more eudaimonic experiences can be sought and obtained.
We propose that being motivated to be reflective and pursue value and meaning from musical engagement can be an adaptive process for all music fans, even though the immediate affective outcomes may not always be directly positive. By being able to learn about challenging experiences, engage in self-reflection, and pursue meaning through music, fans can gain insight into the difficult aspects of the human experience. Fans may be able to use this process to further develop their sense of self, their understanding of their place in the world, and understand more about their struggles and challenges. It has been theorised that adaptive music listening does not necessarily mean avoiding difficult stimuli and that engaging with music containing difficult themes can promote well-being [
30]. Ryff and Keyes’ (1995) conceptualisation of psychological well-being involves six dimensions, three of which are aspects of eudaimonic well-being: personal growth, purpose in life, and self-acceptance [
62]. Previous research has also detailed that possessing eudaimonic and hedonic motivations for other non-music activities significantly contributes to psychological well-being in both distinct and complementary ways [
63]. Therefore, having both motivations for engagement with music may facilitate positive affective experiences with music, as well as other, more complex eudaimonic experiences that also foster and facilitate adaptive outcomes and well-being. This can even be the case for fans of overtly violent content, where fandom in such genres has been shown to positively contribute to psychological well-being [
12].
Future investigations should seek to further understand how mixed affective experiences from eudaimonically motivated engagement with music can facilitate adaptive outcomes such as psychological well-being. While the adaptive outcomes from possessing eudaimonic motivation are theorised to be through processes such as self-reflection and personal growth, it is important to systematically investigate this in the future. Further, understanding a way of measuring the affective responses associated with these self-reflective and personal growth processes will assist in comprehensively understanding the experiential process of music engagement, from motivation to general emotional and experiential outcomes.
The three studies provide an important and novel validated measure to understand and measure hedonic and eudaimonic motivations for music. Future research should continue to investigate this measure while addressing the limitations of this investigation. Firstly, our study did not investigate specific fan populations outside of the distinctions between violently themed and non-violently themed music. Secondly, as participants completed the study online, the music listening environment was not controlled or necessarily consistent across participants. As the outcomes of listening experience strongly depend on personal and social contexts [
8,
64], future research may seek to conduct research with more controlled listening environments. In Study 2, participants were all university psychology students and predominantly women, while Study 3 relied on participants from a survey platform. These samples are biased towards more educated and digitally active participants. Conducting surveys with fans in non-online spaces, for example, surveying people at a live music event, would help to further validate the measure beyond digitally active participants. Future research could focus on the relationship between preferences for violently themed music and education levels or cognitive styles, as preferences for heavy metal and other intense genres have been associated with ‘systemisers’, a cognitive style associated with interest and ability in analysing how systems work [
65]. However, to our knowledge, no research has investigated such questions specifically in the context of violence and across different genres containing violent themes.
Further, only basic emotions were assessed, and the experience of more complex emotions such as being moved, inspired, or nostalgic were not captured. Participants self-selected their favourite music, so they underwent a vast range of evaluative and appraisal processes when engaging with this music, which is likely to have led to many complex emotional experiences (for a discussion, see [
66]). Future research should seek to understand how different motivations may be associated with more complex emotional experiences with music, with the expectation that eudaimonic motivation will be associated with more complex emotional experiences. In addition, the measure of mixed emotions, while a commonly used measure in the field of mixed emotion research, appeared to correlate strongly with the negative emotion scores, as the predominant responses from participants reflected positive affective experiences. In the future, other behavioural mixed emotion measures, such as the frequency of a button-press response that participants make when experiencing two opposing yet co-occurring emotions (see [
39]), may be used to measure mixed emotions more accurately.
While it was confirmed that the violently themed fan group did report fandom for violently themed music and did listen to music containing violent themes in the listening section, it is possible that these fans were fans of many different music genres and selected very specific types of music to satisfy different motivations. For example, a fan of extreme metal music may exhibit high levels of both eudaimonic and hedonic motivations but listen to extreme metal to satiate eudaimonic gratifications and another genre, such as rock music, to satiate hedonic motivation (or vice versa). Gathering a more nuanced profile of listeners’ habits is an important avenue for future research. Finally, future research that investigates the connection between motivations for engaging with music and the resultant outcomes should include personality variables that may mediate the experience of desired outcomes, such as depression and anxiety [
17], the presence of harmonious or obsessive passion [
11], or tendency for healthy or unhealthy music engagement [
35].