Prospects and Constraints of Sustainable Marketing Mix Development for Poland’s High-Energy Consumer Goods
Round 1
Reviewer 1 Report
Considering the negative impact of high-energy consumer goods on the natural environment, I think the manuscript of “Prospects and constraints of sustainable marketing mix development for Poland’s high-energy consumer goods”, is particularly important and interesting. However, there is still room for improvement before the manuscript to be accepted.
1、Abstract and keywords are not clearly expressed, especially keywords, which I think should be revised.
2、In line 268-269, the manuscript pointed out that “there are 17 questions total, thus there are 17 reVR established by the survey’s answers”, please explain whether the survey design is reasonable.
3、Based on the problems identified in the research, the manuscript can make corresponding policy recommendations. But this is exactly what the manuscript ignores.
4、The content of discussion and conclusion is too long. It is suggested to focus on the research content and reduce it appropriately.
Author Response
Dear Reviewer -
We would like you to know that we truly appreciate your time spent reading of our paper and your valuable comments which, in our opinion, significantly improved the first version of the manuscript. Please note that we took all your suggestions into thorough consideration and applied them as follows:
1) We revised the keywords of the manuscript;
2) The survey design is reasonable in the opinion of experts who evaluated the questionnaire during its initial examination. Please note, that the applied questionnaire contained 50 questions in total out of 33 were dedicated to performance of sustainable marketing mix, and remaining 17 examined awareness, barriers and prospects for the sustainable marketing mix development. We are quite certain that all aspects within these three areas elaborated in this article were properly examined;
3) Due to your recommendation we added additional section in the manuscript called "Recommendations - policy and future research". We believe that this three pages long additionally added section completely fulfill your requirement;
4) We improved the section Discussion and slightly shorten it, we also significantly reduced the length of the Conclusions section;
5) We rephrased many questionable sentences all over the paper and proofread the entire manuscript by a native speaker.
We hope that our improvements are of your liking and our responses to your questions satisfy your expectations. Once again thank you very much indeed.
Sincerely yours,
Pawel Kazibudzki
(on behalf of all authors)
Reviewer 2 Report
I think the topic of the article is original and interesting. The method used is appropriate for the subject. The article may require proofreading in English.
Author Response
Dear Reviewer -
Thank you very much for your exceptionally positive evaluation of our research paper. Following your advice we rephrased many sentences in the manuscript and proofread the entire article by a native speaker. We truly appreciate your valuable judgment and wish you all the best in your scientific career.
Sincerely yours,
Pawel Kazibudzki
(on behalf of all authors)
Reviewer 3 Report
This paper examined awareness, prospects and constraints of sustainable marketing mix development from the perspective of Poland’s high-energy consumer goods. The topic is interesting, and the manuscript is organized well. I would recommend the author to update the related literature.
In brief, I really enjoyed reading this manuscript.
Author Response
Dear Reviewer -
We would like to thank you for your very positive judgment of our manuscript. We are truly grateful to you. Following your suggestion we updated the related references which we were able to find. Thank you very much indeed!
Sincerely yours,
Pawel Kazibudzki
(on behalf of all authors)
