1. Introduction
Residential electricity consumption in South Africa has grown steadily over the years, reflecting changes in economic development and efforts to expand access to electricity, but rising electricity prices have become a growing concern for many households [
1]. Following the end of apartheid, the government launched an electrification programme in 1995, electrifying around 2 million households by 2000, which is a total of 72.3% of the total population [
2]. Due to the programme, electricity consumption increased, as the country believed that the more people are connected to the grid, the more it signals economic development. In 2010, around 82.8% of the population had access to electricity, and by 2020, it was approximately 90%; however, in 2023, there was a record of 87.7%, a slight decline of access of electricity as compared to 2020 [
3].
In 1995, Eskom, the state-owned enterprise in South Africa responsible for generating, transmitting, and distributing over 90% of the country’s electricity, sold 3906 GWh of electricity to the residential sector, which rose to 6308 GWh in 2000, mainly due to the electrification programme and low tariffs [
4,
5]. By 2006, it stood at 8904 GWh compared to 10,423 GWh in 2008 [
6]. However, in 2010, electricity sales dropped to 10,350 GWh from 10,392 GWh in 2009, a decline caused by rising electricity prices and supply constraints that pushed customers to seek alternatives [
2,
7]. By 2022, electricity consumption stood at 10,520 GWh, a decrease from 10,949 GWh in 2021 [
8].
By 2023, residential electricity consumption was at 9177 GWh; meanwhile, in 2024, the power utility experienced a further decline of consumption, as it recorded 8559 GWh, indicating a deterioration in electricity usage by households compared to the pre-load shedding period [
9]. For several years, as presented in
Figure 1, Eskom customers consumed electricity without worry because of its affordability. The low prices made it easy and affordable for people to use as much electricity as they needed.
As presented in
Figure 1, in 1995, the average cost of electricity was R11.15 c/kWh, compared to an average of R13.23 c/kWh in 2000; the price paid was still the lowest compared to the rest of the world and were kept at the lowest levels to protect the country’s poor population [
10]. However, as the years progressed, electricity prices started to increase, causing a decline in the consumption of electricity. The South African residential sector has been hit hard by the steady rise in electricity prices, with an average rise from R16.04 c/kWh in 2004/05 to R62.81 c/kWh in 2014/15 and R160.42 c/kWh in 2024/25 [
11]. According to [
12], South African residential consumers now pay more for electricity than most households in Africa, Southeast Asia, and BRIC countries.
This rising cost of electricity has added pressure on South Africans already struggling with increases in water, food, and fuel prices. Urban residents rely heavily on electricity for daily needs such as cooking, lighting, and heating, while many rural households rely on alternative energy sources for cooking [
13,
14]. The study by [
15] highlighted that electricity price hikes reduce household purchasing power, forcing consumers to cut back on other goods or reduce savings. The financial burden has also affected Eskom’s customer base, leading to affordability concerns and frustration [
16,
17].
Higher electricity prices not only limit access for low-income households [
18], but also have broader economic implications, especially in a system where energy demand is inelastic in the short term. While in theory price increases could be offset through substitution [
19], in practice, reduced income often results in lower electricity consumption, further highlighting the socioeconomic divide in energy access.
Despite numerous studies on residential electricity consumption, most focus on general socioeconomic determinants or use obsolete data. Few studies [
2,
10,
20,
21] in South Africa have specifically examined the effect of electricity prices while controlling for household income. These studies have not fully considered the period where electricity consumption was affected by events such COVID-19, severe load shedding periods, and price hikes that have changed how South African households use electricity, especially those facing energy poverty. This study therefore seeks to address this gap by answering the following research questions: what is the relationship between residential electricity consumption and electricity prices in South Africa? How does household income affect the sensitivity of residential electricity consumption to changes in electricity prices? What is the role of population growth in shaping residential electricity consumption patterns?
To answer these questions, updated research using recent data is essential to better understand these changing consumption patterns. Hence, this study is significant, as it provides insight into how rising electricity prices influence household electricity consumption, particularly in South Africa, where electricity affordability remains a major challenge for many communities. This insight is crucial for designing fair electricity tariffs and policies that balance the need for a reliable power supply while protecting low-income consumers from financial hardship.
Therefore, the overall aim of this study is to examine the relationship between residential electricity consumption and electricity prices in South Africa. The outline of this study is as follows:
Section 2 presents the literature review.
Section 3 describes the method implemented.
Section 4 discusses the empirical results.
Section 5 provides the limitations of the study, while
Section 6 provides the conclusion and policy implications of this study.
2. Literature Review
This study is anchored on Alfred Marshall’s Law of Demand, which states that, ceteris paribus, an increase in the price of a good leads to a decrease in quantity demanded, while a decrease in price leads to an increase in quantity demanded [
22]. In the case of electricity consumption, this model implies that households respond to changes in electricity prices by altering their electricity consumption. Examining residential electricity consumption through this lens allows the study to analyze the extent to which electricity prices influence residential electricity consumption in South Africa.
Residential electricity consumption is influenced by a complex interplay of socioeconomic, demographic, and structural factors. Global evidence highlights household characteristics, income, and electricity prices as critical determinants of electricity consumption. Urbanization is increasingly recognized as an additional factor that affects both the level and composition of residential electricity consumption, particularly in rapidly developing countries. Understanding these dynamics using recent data that capture structural electricity changes and socioeconomic shocks is essential for contemporary energy policy.
2.1. International Perspective
Studies across different countries revealed consistent patterns in terms of factors shaping residential electricity consumption. Refs. [
23,
24,
25,
26,
27,
28] found that differences in lifestyle, household size, and higher employment levels contribute significantly to electricity consumption, as households with more space and income are likely to install and use more electrical appliances in countries such as Vietnam, Sweden, Dutch, Nigeria, Taiwan, and Hawaii. Collectively, these studies highlighted that, while income and appliance ownership are major drivers, broader socioeconomic and policy contexts also shape consumption patterns.
Contrasting these findings, Ref. [
29] argued that in European Union countries, larger living spaces do not generally lead to higher consumption. The study revealed that electricity pricing structures, especially tariffs and taxes, play a stronger role in determining household expenditure, resulting in higher consumption, which may often lead to a lower cost per kWh, implying that affordability and policy frameworks determine consumption more than space alone. In support, Refs. [
30,
31] outlined that, in China, knowledge about electricity pricing policies influence households to adjust their consumption more effectively.
In contrast, middle- and low-income groups showed limited behavioural changes. With similar conclusions drawn, Ref. [
32] observed that in Spain, medium- and high-income households respond more to price increases, while low-income groups are more sensitive to income changes than to price fluctuations. Ref. [
33] highlighted that a Time-of-Use tariff policy in Korea helps households use less electricity during peak hours so that they can save on electricity costs. Likewise, Ref. [
34] suggested that maintaining high electricity prices is an effective strategy to manage demand where growth in household size and income levels also influence consumption trends, mainly in Brazil.
Studies conducted in India, Japan, Tunisia, and China emphasized the role of behaviour by revealing that, while electricity usage is often habitual, Refs. [
35,
36,
37,
38] concluded that dramatic price increases can alter consumption patterns and that habits are more influential than prices in shaping consumption, thus limiting the effect of price hikes. Ref. [
39] argued that price increases had minimal impact on Ethiopia’s urban household electricity use, indicating low price elasticity; however, the study’s urban focus may miss variations in rural areas.
From a welfare perspective, Ref. [
40] revealed that, in Zambia, price increases raise general living costs, disproportionately affecting low-income households. Supporting the findings, Ref. [
41] found that rural and low-income households in India are the most affected by rising electricity prices.
Population growth was shown to also play a supplementary yet meaningful role in shaping residential electricity consumption. Studies focusing on Malaysia and OECD countries showed that population growth drives energy consumption. Ref. [
42] found that the rising population and GDP in Malaysia increased electricity consumption, while Ref. [
43] shows that the total population and urbanization in OECD countries affect both non-renewable and renewable energy consumption. These studies highlight the central role of population in electricity consumption. Despite its growing recognition, many studies do not fully explore how population growth interacts with household electricity consumption, leaving a partial understanding of its effects. The mixed findings from the international perspective makes it unclear whether there is a positive or negative relationship between residential electricity consumption and electricity prices, highlighting the need for updated research, especially for countries undergoing structural electricity changes and broader socioeconomic shifts.
2.2. South African Perspective
South African studies consistently emphasized income, electricity prices, and household characteristics as key determinants of electricity consumption. An earlier study by [
44] predicted that demand would fall by over 25% by 2030 due to tariff restructuring, identifying disposable income and electricity prices as the primary long-term determinants of demand. Ref. [
2] concluded that, in South Africa, rising economic growth raises household income and thus electricity demand, particularly in urban areas where households tend to have more rooms and appliances. Electricity prices, however, were negatively associated with household consumption. Ref. [
20] identified income as a key driver, noting that price reforms need to be sensitive to socioeconomic conditions. Ref. [
21] highlighted that low-income households are particularly sensitive to electricity price increases, and Ref. [
45] showed that middle-income households are most vulnerable due to their limited capacity to invest in energy-saving technologies.
Overall, the literature demonstrates that income, electricity prices, and household characteristics are critical determinants of residential electricity consumption, with population growth emerging as an additional factor. However, there is a lack of recent South Africa-specific studies that examine these interactions, using data reflecting electricity price restructuring and pandemic-related effects. Many studies, particularly those focusing on urban populations, overlooked variations in consumption arising from differences in income, affordability, and everyday usage patterns. The results from the literature are also inconsistent and mixed, underscoring the need for an updated investigation. This study addresses these gaps by examining the interactions between electricity prices, income, and population growth, offering new insights into contemporary residential electricity consumption patterns in South Africa under evolving socioeconomic and structural conditions.
4. Results and Analysis
The empirical results presented in this section are descriptive statistics, unit root tests, lag selection criterions, and Johansen cointegrations. Then, to achieve the study’s objectives and to answer the research questions, the Fully Modified Ordinary Least Squares (FMOLS) and Dynamic Ordinary Least Squares (DOLS) models are employed to determine the long-run relationship between residential electricity consumption and electricity prices. To ensure the robustness of the results, the study employed the Vector Error Correction Model (VECM) to capture short-run dynamics and long-run equilibrium relationships among the variables. The study also presents the diagnostics tests such as serial correlation, normality, heteroskedasticity, and stability checks.
4.1. Descriptive Statistics Results
Descriptive statistics describe the fundamental features of the data in a model.
Table 2 represents the descriptive statistics of the study.
The descriptive statistics presented in
Table 2 show a notable difference across variables. Residential electricity consumption (REC) averages 6111 GWh, close to the median of 6266 GWh, suggesting a fairly symmetric distribution. However, slight deviations from normality indicate fluctuations in usage patterns, which may reflect structural and policy changes in the electricity sector. The average electricity price (AEP) is highly skewed, with a mean (31.64 cents/kWh) more than double the median (12.83 cents/kWh) and extreme spikes (maximum = 160.42) that drive non-normality. These sharp increases highlight the volatility of South Africa’s electricity pricing, with potential affordability challenges for households. Per capita disposable income (PCDI) also shows right skewness, with a mean (24,171) above the median (15,251), reflecting income growth over time but also periods of inequality. Variability in disposable income is economically important, as it influences households’ abilities to absorb rising electricity costs. Population growth (POPG) is comparatively stable, averaging 1.91%, with no strong deviations from normality.
4.2. Unit Root Results
Table 3 presents the results of ADF, PP, and ZA unit root tests at level form, while
Table 4 provides the results of the unit root tests at first difference.
According to the ADF, PP, and ZA unit root test results presented in
Table 3, residential electricity consumption, electricity prices, disposable income, and population growth are non-stationary for all formulas. However, if it happens that the tests produce different results, then trend and intercept results are recommended over intercept-only or none to avoid misspecification and ensure more reliable results [
46,
47]. Therefore, the study concludes that all variables are non-stationary at level form for ADF, PP, and ZA unit root tests, and, therefore, the series is differenced in
Table 4.
According to
Table 4, the series was first differenced using ADF, PP, and ZA unit root tests; the results indicated that residential electricity consumption, electricity prices, disposable income, and population growth are stationary for all formulas. The ZA unit root test results are preferred over the ADF and PP unit root tests, as the test also reports a single structural break, concluding that the null hypothesis of non-stationarity is rejected, as stationarity is obtained in order I (1).
4.3. Lag Length Selection Criterion Results
Table 5 provides the results of the lag length selected by various criterions.
After achieving stationarity, the study performed a VAR optimal lag criterion to indicate the number of lags to be used in the model. According to
Table 5, the LR, FPE, AIC, SC, and HQ criterion recommend lag 1 to be used by the study.
4.4. Johansen Cointegration Results
The study employed the Johansen cointegration to determine the existence of the long-run relationship among variables, as presented in
Table 6.
The results presented in
Table 6 show that the Trace test has one cointegration equation at a 0.05 level of significance. The Max-eigen test showed similar results, as it also indicated one cointegration equation at a 0.05 level of significance. According to the results, the study concludes that there is the existence of a long-run relationship among the variables.
4.5. DOLS and FMOLS Results
To achieve the study’s objectives, the long-run results from the Dynamic Ordinary Least Squares and Fully Modified Ordinary Least Squares techniques are presented in
Table 7.
The results of the Dynamic Ordinary Least Squares (DOLS) and Fully Modified Ordinary Least Squares (FMOLS) are presented in
Table 7, and they reveal that there is a long-run negative and statistically significant relationship between electricity prices and residential electricity consumption. The DOLS shows that a one percentage increase in electricity prices leads to a decrease in residential electricity consumption by −0.48. FMOLS revealed that a one percentage increase in electricity prices decrease residential electricity consumption by −0.39. This implies that as electricity prices increase, households use less electricity. This suggests the need for balanced pricing policies that encourage efficiency without limiting access, especially for low-income households. The results support those of [
30,
32,
41], as they postulated that an increase in electricity prices reduces the electricity consumption by households.
More so, the results of both DOLS and FMOLS reveal that there is a positive and statistically significant long-run relationship between disposable income and residential electricity consumption. The DOLS shows that a one percentage increase in disposable income increases electricity consumption by 0.78. While the FMOLS indicates that an increase in disposable income increases electricity consumption by 0.74. This implies that as household income increases, the more electricity is consumed. The results are in line with the studies by [
27,
61], as these studies concluded that income is the main driver of electricity consumption.
Lastly, the results of the DOLS and FMOLS reveal that there is a negative and statistically significant long-run relationship between population growth and residential electricity consumption. The DOLS shows that a one percentage increase in population growth leads to a −0.29 decrease in residential electricity consumption. Based on FMOLS, population growth was found to decrease residential electricity consumption by −0.36. The results are consistent with those of [
62], as the study highlighted that population growth has a detrimental effect on electricity consumption. This implies that South African households may lack access to electricity, especially in rural areas, or simply cannot afford it. This point to growing energy poverty and infrastructure strain. Policymakers should focus on expanding electricity access, improving affordability, and investing in infrastructure to ensure that population growth does not worsen energy inequality. However, the results of the current study contradict those of [
42,
43], as they concluded that as the population grows, overall electricity consumption rises.
4.6. Vector Error Correction Model Results
To verify the long-run relationship in a multivariate setup and estimate short-run elasticities and the adjustment of speed, the study employed a Vector Error Correction Model. The results of the long run and short run are presented in
Table 8 and
Table 9, respectively.
The long-run results presented in
Table 8 confirm a long-run relationship between electricity prices and residential electricity consumption. The results revealed that a one percent increase in electricity prices decreases residential electricity consumption by 0.92, as shown by the negative and significant relationship. The results verify that, in South Africa, while higher electricity prices can promote efficient consumption and support a more reliable electricity supply, they also increase costs for households, potentially affecting their overall household spending and electricity consumption, supporting the findings of [
45].
A positive long-run relationship was found between disposable income and residential electricity consumption, postulating that a one percent increase in disposable income increases residential electricity consumption by 0.92. This positive relationship boosts revenue for Eskom and supports investment in generation and maintenance for a more reliable electricity supply. However, rising consumption can strain the grid, increase electricity costs, and widen disparities in access, highlighting the need for policies that ensure affordability and promote efficiency. The results support the conclusion made by [
2,
20], as they alluded that a high income increases electricity consumption. These results further confirm the ones found in
Table 7 while estimating long-run coefficients using FMOLS and DOLS.
Lastly, the study found a negative long-run relationship between population growth and residential electricity consumption, highlighting that a one percent increase in population growth reduces electricity consumption by 0.11. This implies a lower per capita consumption of electricity in South Africa, which may ease pressure on the grid and reduce the need for immediate investment in a new capacity. However, it could also indicate limited access to electricity for some households, potentially constraining living standards and slowing economic growth, confirming the results found in
Table 7 and further supporting the findings by [
63].
Table 9 below represents the short-run coefficients of VECM.
The VECM short-run results are presented in
Table 9, and they reveal that the coefficient of error correction term is negative −0.116 and statistically significant, with
t-statistics −2.120. This implies that it will take 12% speed for the systems of residential electricity consumption to adjust to equilibrium in a single year. The R
2 value of 0.521 shows that the independent variables explain the 52% change in the dependent variable. In addition, the results indicate that in the short run, electricity prices and population growth do not have a significant relationship with residential electricity consumption, while disposable income has a positive and significant relationship with residential electricity consumption.
4.7. Diagnostic Tests Results
To ensure reliability of the results for policy recommendations, this section covers the diagnostic tests employed by the study. The tests include serial correlation, heteroskedasticity, normality, and stability, as shown in
Table 10 and
Figure 4, respectively.
Serial Correlation: The model indicates that there is no serial correlation, as the probability value is 0.512, which is greater than the 5% significance level.
Heteroskedasticity: The model does not suffer from the heteroskedasticity problem, as the probability value of 0.172 is greater than 5%.
Normality: The residuals are normally distributed, as shown by the probability value of 0.367 of Jarque–Bera, which is greater than the 5% significance level.
The stability of the model is presented in
Figure 4. The AR root test confirms stability if all the roots are inside the unit circle with a modulus of less than one. The results indicate that the model is stable, as all inverse roots of the AR are within the unit circle.
Overall, the findings of the study reveal a significant relationship between electricity prices, disposable income, population growth, and residential electricity consumption in South Africa. By using recent data, the study provides fresh insights into how these dynamics continue to shape residential electricity consumption, offering evidence that is both timely and relevant for economic analysis and policy design.
6. Conclusions
The study’s main aim focuses on examining the relationship between residential electricity consumption and electricity prices in South Africa, using annual time series secondary data from the year 1975 to 2024. The study performed ADF, PP, and ZA unit root tests to confirm stationarity. Then, the Johansen cointegration test was used for cointegration, and the study found that there is a long-run relationship among variables. With the employment of FMOLS and DOLS and the verification of the results with VECM, the findings of the study revealed a negative relationship between electricity prices and residential electricity consumption. While disposable income showed a positive relationship with residential electricity consumption. Population growth revealed a negative relationship with residential electricity consumption.
Based on the empirical findings, it is recommended that South African policymakers should make electricity more affordable while promoting efficient household use. Since population growth tends to reduce electricity use per household, policies should guarantee that every household has access to a basic electricity supply. Measures such as providing a basic electricity allowance for low-income households, applying higher tariffs for increased consumption, and offering targeted support to vulnerable groups can help achieve this balance. These strategies not only improve fairness and access but also ensure households can meet essential electricity needs, encourage responsible use, and allow resources to be directed toward those who need them the most. Future studies should continue to explore the relationship in-depth by using more frequent or household-level data for greater detail. Additional variables such as weather patterns or appliance usage should also be considered.