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Journal: Algorithms, 2023
Volume: 16
Number: 396

Article: Recency, Frequency, Monetary Value, Clustering, and Internal and External Indices for Customer Segmentation from Retail Data
Authors: by Henrique José Wilbert, Aurélio Faustino Hoppe, Andreza Sartori, Stefano Frizzo Stefenon and Luís Augusto Silva
Link: https://www.mdpi.com/1999-4893/16/9/396

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