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Journal: Sustainability, 2018
Volume: 10
Number: 4391

Article: Moral Imagination, Parasocial Brand Love, and Customer Citizenship Behavior: Travelers’ Relationship with Sponsoring Airline Brands in the United States
Authors: by Joonhyeong Joseph Kim and Insin Kim
Link: https://www.mdpi.com/2071-1050/10/12/4391

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