Sustainability in Higher Education: A Didactic Strategy for Environmental Mainstreaming
Abstract
:1. Introduction
1.1. The Environmental Problem
1.2. Incorporation of the Environment and Sustainability in Higher Education
1.3. Research Context
2. Materials and Methods
- Knowledge. To understand EE conceptually; to know the strategies for the incorporation of transversal axes; to identify elements of the environmental axis that can be incorporated into the LU program.
- Skills. To identify the basic concepts of EE; to use didactic strategies for transversality in their learning unit program; to incorporate elements of the environment axis into the LU program.
- Attitudes and Values. To promote collaborative work.
- What is sustainability?
- What is the strategy of transversality?
- How can the emerging social issues be addressed?
- How does transversality contribute to the integral formation of the student?
- What is your opinion about your educational program and subject plan?
- What do you think about the fact that all teachers must join the Curriculum Design Committee?
2.1. Environmental Education for Sustainability
- The environment is a system formed by natural and artificial elements, interrelated and modified by human action.
- Environmental impact is the alteration of the environment caused, directly or indirectly, by a project or activity in a certain area.
- Environmental education is a permanent interdisciplinary process aimed at the formation of a citizenship that recognizes values, clarifies concepts and develops the skills and attitudes necessary for a harmonious coexistence between human beings, culture and biophysical environment.
- Sustainable development (SD) is the process of sustained and equitable improvement of people’s quality of life, through appropriate measures of conservation and protection of the environment, so as not to compromise the expectations of future generations.
- Addressing environmental deterioration and contributing to the preservation of resources must be a shared responsibility.
2.2. Transversality Strategy
- 6.
- The transversality is a strategy to understand and addressing emerging issues of social relevance, contributing to the comprehensive training of students, with the development of skills to analyze, criticize and improve the reality of their context.
- 7.
- Emerging and socially relevant issues such as the environment are not disciplinary and are established through axes that cross the curriculum of a study plan.
- 8.
- Transversal axes imply an approach to daily life and contextualize the contents through real situations.
- 9.
- The environmental axis must be incorporated into all categories of the population, including socio-professional, scientific and technical, having its disciplines and activities relationship and impact on the environment.
- 10.
- Mainstreaming is a process of inclusion of an axis that crosses the entire study plan.
2.3. Teaching Competences
- 11.
- The humanistic formation is centered in the person, it is integral, propositive, pertinent and contextualized.
- 12.
- Generic competences are those that all professionals must develop to understand their environment and try to transform it.
- 13.
- The specific competences are those that are applied in the performance corresponding to the professional profile and exercise of each discipline.
- 14.
- The writing of a competence should take into account the following aspects: the verb of performance, the object of knowledge, the condition of quality, the purpose, the context and the value to acquire.
- 15.
- The education offered by the UAGro is training based on social constructivism, committed to the environment with SD, and is guided by its responsibility towards society.
3. Results
3.1. Assessment of Teaching Knowledge at the Beginning of the Course-Workshop
3.2. Learning Evaluation
3.3. Evaluation of the Degree of Satisfaction of the Course-Workshop
3.4. Environmental Mainstreaming
- Learning resources: textbooks and articles from specialized journals in marketing.
- Profile and teaching competences: bachelor’s degree in administration, master’s degree and/or specialty in marketing; and constant updating of courses and diplomas. Professional and teaching experience, minimum of three years. This adapts to the teaching competences required by the institution.
- Criteria for evaluating teaching competencies: these adapt to the processes of institutional evaluation.
4. Discussion
4.1. Conceptualization of Environmental Education, Sustainability and Transversality
4.2. Teacher Awareness
4.3. Didactic Proposal Derived from Training
5. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Identification | Contribution to the Graduation Profile | ||
---|---|---|---|
Learning unit: Marketing III Bachelor Program in Accounting and Administration Specific professional training stage 6 credits 96 h Face-to-face modality | Learning units backgrounds: Marketing I and Marketing II | Recommended prerequisite skills: text comprehension, collaborative work, leadership, ICT proficiency, English comprehension. | This learning unit contributes to generating a commitment to society and its environment, applying the strategies and current trends in marketing. |
Competence’s Element | Sessions | Hours with the Facilitator | Independent Hours | Total Hours |
---|---|---|---|---|
To use technological tools to graphically describe the evolution of marketing. | 4 | 16 | 4 | 20 |
To analyze critically with reference to prior knowledge of marketing strategies | 4 | 16 | 4 | 20 |
To create social marketing campaigns applied to their local environment with social responsibility and respect for the environment, with the purpose of addressing some of the current social problems. | 8 | 32 | 24 | 56 |
Total | 16 | 64 | 32 | 96 |
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Piza, V.; Aparicio, J.L.; Rodríguez, C.; Marín, R.; Beltrán, J.; Bedolla, R. Sustainability in Higher Education: A Didactic Strategy for Environmental Mainstreaming. Sustainability 2018, 10, 4556. https://doi.org/10.3390/su10124556
Piza V, Aparicio JL, Rodríguez C, Marín R, Beltrán J, Bedolla R. Sustainability in Higher Education: A Didactic Strategy for Environmental Mainstreaming. Sustainability. 2018; 10(12):4556. https://doi.org/10.3390/su10124556
Chicago/Turabian StylePiza, Valentín, José Luis Aparicio, Columba Rodríguez, Rigoberto Marín, Juana Beltrán, and Ramón Bedolla. 2018. "Sustainability in Higher Education: A Didactic Strategy for Environmental Mainstreaming" Sustainability 10, no. 12: 4556. https://doi.org/10.3390/su10124556
APA StylePiza, V., Aparicio, J. L., Rodríguez, C., Marín, R., Beltrán, J., & Bedolla, R. (2018). Sustainability in Higher Education: A Didactic Strategy for Environmental Mainstreaming. Sustainability, 10(12), 4556. https://doi.org/10.3390/su10124556