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Journal: Sustainability, 2019
Volume: 11
Number: 4672
Article:
Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics
Authors:
by
Jintang Wang, Junyun Liao, Shiyong Zheng and Biqing Li
Link:
https://www.mdpi.com/2071-1050/11/17/4672
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