Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

Round 1

Reviewer 1 Report

This paper looks at behavioural intentions in crowdfunding, with a focus on co-creation.  I think the topic is interesting and the results are presented in a compelling way.  I have some suggestions for improvement:

I would have imagined the project type to have a vastly different implication for investors.  Instead of co-creation, perhaps industry effects matter more?  For example, maybe investors fee differently about cleantech?   It seems like there are other surveys of crowdfunding and investor intentions. 

I thought that the text leading to the hypotheses was somewhat thin relative to other work, and wondered if a more complete review of prior work would round up the hypothesis development i did not think you would need to put the sample size in the abstract? I would have liked to see a discussion of the economic significance of the results - such as what would the impact of one standard deviation change of the right hand side variable on the percentage change in the left hand side variable. I wondered what was the funding model of the platform here - keep it all versus all or nothing?  It could have a big impact on the findings.  

I think the policy implications and future research suggestions should be expanded.

Good luck with this interesting paper.

Author Response

Please see the file in the attachment.

Author Response File: Author Response.pdf

Reviewer 2 Report

See the comments in attached filed

Comments for author File: Comments.pdf

Author Response

Please see the file in attachment.

Author Response File: Author Response.pdf

Reviewer 3 Report

Can co-creation and crowdfunding types predict funder behavior? An extended model of goal-directed behavior

The subject of the article is very novel and interesting. I think you have done an excellent work. I only make a couple of recommendations.

I did not quite understand the definition of visitor economy (line 84). It should be clear that the visitor economy derives from tourist activities in the destination: “... any direct, indirect, and induced economic activity resulting from visitors’ interactions with their destination” (World Travel and Tourism Council). Regarding the case study, I think that the definition in “The economic case for the Visitor Economy” would be more appropriate, because it includes the impact of capital investments (Deloitte, 2008, p. 13):

- A core tourism concept that focuses on the direct contribution of tourism activities (i.e. the value added generated by the provision of tourism-characteristic goods and services).

- A broader measure that also takes into account indirect effects (via the supply chain), as well as the impact of capital investment and collective government expenditure on behalf of the tourism industry.

In the introduction, you could broaden the distinction between investment crowdfunding and reward crowdfunding by explaining the types of crowdfunding (donation-, equity-, lending- and reward-based crowdfunding), and include some examples and comment on crowdfunding platforms nationally and internationally in the field of tourism.

Author Response

please see the file in attachment.

Author Response File: Author Response.pdf