1. Introduction
Sustainability is considered one of the most important issues that society is facing. It is also one of the key challenges in the business world. Therefore, the concept of sustainability is widely applied by corporations through their mission statements and strategies [
1]. The United Nations Global Compact (UNGC) defines corporate sustainability as “a company’s delivery of long-term value in financial, social, environmental and ethical terms”. Although all of the above-mentioned four pillars of corporate sustainability are equally important. However, financial sustainability has emerged as a focal area of research, especially after the recent financial crisis. Miljenović et al. [
2] states that the major challenge firms faced during the global financial crises of 2007 was financial sustainability. Firms faced financial troubles mainly because of difficult access to new capital which led to low level of liquidity or insolvency.
The most accepted and widely used definition of financial sustainability is the likelihood that a firm is operationally and financially self-sufficient without any substantial external financing requirement [
3]. Financial sustainability is not merely important for the firm itself; it also has a social value. Every firm is part of a network of relations, such as; labor relations, supplier relations, sales relations, customer relations, financial institutions relations, tax payments, social relations and many more. Therefore, any financial trouble within a firm will directly impact its associated socio-economic system and subsequently sustainability in the long-run [
4,
5].
Li et al. [
6] states that high financial risk has serious implications for a firm’s financial sustainability, while studies such as [
7,
8] point out that financial distress threatens the corporate financial health. Thus, the establishment of an early warning mechanism for financial distress can improve a firm’s financial sustainability. Consequently, recent studies [
4,
9] have employed different measures of financial distress to gauge the financial sustainability of firms.
Firm life-cycle theory proposes that firms pass through a series of foreseeable development phases and that the strategies and structure of the firms vary significantly with the change in corresponding phase of development [
10,
11,
12]. Numerous studies put forward different life-cycle models by applying a diverse array of measures such as, organizational state, leadership style, strategic orientation, critical development zones, age of the firm, dividend payout policy, and firm cash flow patterns to determine each stage of development [
13,
14,
15]. Though the number of stages suggested for the life-cycle models varies from three [
16] to 10 [
17], all models reveal a similar pattern of development. Models with several development stages classify general phases to specific periods, whereas models with fewer development stages integrate two or more stages to attain a parsimonious model [
18].
Corporate life-cycle and bankruptcy risk propensity have received substantial research interest in the contemporary literature. Studies on firm life-cycle suggest that they have a strong impact on a firm’s operating performance [
19], financing [
20,
21] investment [
22] and dividend decisions [
15,
23]. While literature on financial distress reveals a significant relationship with firm investment decisions [
24], stock returns [
25], bond returns [
26], productivity [
27], dividend payment [
28] and operational restructuring [
29]. Notwithstanding the profundity of these studies, they mainly focus on a narrow aspect of a firm’s bankruptcy risk while paying less attention to the variations in bankruptcy risk propensity with the change in firm life-cycle. Surprisingly, an in-depth exploration of the extant literature did not result in even a single study that empirically examines the association between firm life-cycle stage and corresponding financial vulnerability. Thus, owing to the importance of this subject, dearth of empirical evidence, and recent advancements in the development of appropriate constructs for firm life-cycle motivated us to explore the relationship between these two distinct aspects of an enterprise. For this purpose, we use a sample of non-financial listed firms of Pakistan. We focus on this developing economy for many reasons. First, it is located in South Asia-World’s fastest growing region. Second, Pakistan’s domestic credit to private sector to GDP ratio of 15.4% is quite low as compared to other countries of the region such as India (52.2%), Bangladesh (43.9%) and Sri Lanka (40.7%) as well as the advanced economies, such as United States (189%), Australia (137.6%) and Euro region (90.4%). Whereas, non-performing loans of Pakistan (11.1%) are higher than those of India (7.6%), Sri Lanka (3%), the United States (1.5%), Australia (1%) and European Countries (5.4%) [
30]. These evidences unveil that comparatively, Pakistani firms have less access to external financial resources while their pay-back ability is also lower than that of other countries in the region. It depicts that in the case of prolonged financial trouble, firms have very limited options of getting external financing. These grounds make Pakistan an appropriate case for this study.
Our empirical outcomes posit that when compared to the shake-out stage, bankruptcy risk of a firm will be higher at the introduction, growth, and decline stages, which is lower during the mature stage only. Results further suggest that bankruptcy risk of the sample firms is higher during the introduction stage as compared to the growth stage of life-cycle. Overall, these results document a significant influence of life-cycle stage on the financial viability of a firm. It is worth mentioning that the purpose of these findings is not limited to the identification of certain stages where firms face financial troubles. Rather, if financial fragility prevails for a significantly longer time period, it will ultimately affect the stakeholders in terms of job losses, loss of capital, and loss of business relationships. Thereby, it also serves as an early warning mechanism for the stakeholders (labor, investors, suppliers and sellers) to rationally distance themselves from the firm if the management is not taking corrective actions to control the financial risk of the firm.
Our study makes at least three significant contributions to the literature. First, this study is the first of its kind that extends the firm life-cycle literature by examining its influence on bankruptcy risk and thus has important implications for the longevity and sustainable functioning of an enterprise. Second, findings of this study can help the managers to make optimal financial decisions by taking into account the corresponding stage of their corporate life cycle. Third, it provides an early warning mechanism for the stakeholders (labor, investors, suppliers and sellers) to pressurize the management to take corrective actions in the instance of a prolonged financial distress.
The rest of the paper is organized as follows. First, we review the relevant literature to develop testable hypotheses. Then we describe the sample, provide measurement of the variables and research design. The subsequent section reports empirical findings and the final section concludes the study.
2. Literature Review and Hypotheses Development
Corporate life-cycle theory proposes that firms, like living organism, pass through foreseeable stages of development and possess varying risk characteristics [
31], strategies, structure and capabilities at each corresponding life-cycle stage [
10,
12].
At introduction stage of firm life-cycle, also known as “entrepreneurial stage” [
12] and “existence stage” [
14], firms are small, tightly controlled by owners, having simple structure, struggling to become viable entities that necessitates bold decision making and substantial risk-taking. During this stage, firms require substantial investments and have more opportunities to invest in positive NPV (NPV is difference between present value of future cash inflows and present value of future cash outflows over project life.) projects [
32]. Consequently, these firms are likely to bear higher debt ratios than growth and mature firms [
33]. However, selling of entrepreneurial ideas to the financiers remains a key problem [
34], as pervasive information asymmetry surrounding new businesses, uncertain future cash flows, and higher firm-specific risk [
35] leads to skepticism among potential investors. As a result, firms borrow external funds at higher rates to overcome the shortage of capital [
36,
37]. Moreover, small firms bear higher debt ratios with lower profit margins [
4] which leads to increased financial distress.
During the second stage of life-cycle, known as “survival stage” [
14] and “growth stage” [
13], firms develop formal structures [
12], expand through innovation and diversification [
38], establish distinctive competencies, emphasize on rapid sales growth, delegate some authority to middle-managers, and broaden their product line [
11]. Growing firms also prefer to develop or buy physical assets to build competitive advantage either by outperforming an equivalent competitor’s assets or by capitalizing and improving firms’ internal mechanism [
39]. While the potential challenge to a growth firm is to produce, distribute, and sell its products in large volume and to evade the state of being shaken out of the market [
40,
41]. Thus, firms at this stage heavily rely on external financing as their demand for capital is normally higher than their ability to generate funds internally [
42]. However, superior firm performance and less information asymmetry at growth stage reduce uncertainty about future stock returns and cash flows [
43] Therefore, the cost of their equity capital will be lower as compared to introduction firms [
44]. Growing firms would have lower debt ratios than firms in the introduction and decline stages [
33], enjoy higher sales growth [
45] with highest level of solidity [
46]. Furthermore, growth firms are older and larger in size than their introduction stage counterparts [
11]. Even though growth firms require substantial external financing to fund their rapid growth, improved information environment, higher sales growth, accumulation of profits, lower cost of equity capital and consequent lower debt ratios allow them to improve their financial standing as compared to the introduction stage firms.
The third stage of life-cycle is referred to as “formalization and control stage” [
12], and “maturity stage” [
13]. Maturity stage of a firm’s life-cycle gets underway when the sales growth begins to slow down [
47]. At this stage sales level of the firm stabilizes, innovation declines and the firm prefers to exploit profits by evading expensive changes and keeping favorable prices of the products. Firms at this stage are conservative and prefer to protect what they have already achieved [
14,
48]. Managers become more risk-averse than at any other stages with a less innovative and proactive attitude, generally ignoring the long-term strategic orientation in their approach [
11] that is marred by a slower decision-making process [
49]. Consequently, firms may also fail to exit the sectors with limited positive NPV projects [
50]. Hence, at this stage, top-level management assumes a monitoring role leading to severe agency conflicts that may arise because of risk-averse and self-serving managerial behaviors [
51]. Such firms usually possess a higher level of retained earnings [
15], liquidity [
46] and higher operating cash flows and thus have a significantly lower demand for external capital to finance fewer profitable investment opportunities even though they can borrow at lower rates [
33]. Therefore, during this phase, firms are usually financially more stable and are less prone to the possibility of going bankrupt.
The fourth stage of firm life-cycle is known as, “revival phase” [
11], “renewal” [
14] and “shake-out stage” [
13]. We find competing arguments about this stage of firm life-cycle. For some this is the most exciting stage of firm life-cycle as substantial major and minor product-line innovations take place during the revival stage [
11,
14]. Consequently, organizations tend to be proactive, rapidly growing and are larger than their competitors. Therefore, firm size increases as compared to any other stage. On the contrary, others [
13,
52] argue that at this stage of life-cycle, number of products begin to decline leading to falling prices [
53]. However, the true role of the shake-out stage in life-cycle theory remains unclear [
13]. Following [
54], we use the shake-out stage as the base to compare and interpret the results of other stages of firm life-cycle.
The final stage of firm life-cycle model is the decline stage [
13], for which most of the scholars have almost similar viewpoints as it seems quite different from all other stages. At this stage, firms become stagnant with inelastic demand for their products, declining revenues and contracted market share. Firms also face internal inefficiencies, erosion of business ideas and management strategies. However, distressed firms can increase their chance of survival by reducing investment [
55]. In juxtaposition, declining firms tend to increase their investment [
54] and spend more on research and development in an attempt to regain their market share [
13]. However, they generally fail as decision-making is concentrated in the hands of few top-level managers. Managers spend most of their time handling the prevailing crises, and they find very little time to make an analysis about the state of affairs before making any decision [
11]. Consequently, they may invest in risky negative NPV projects just to signal the stakeholders that investment opportunities still exist [
56]. Based on the above arguments, we have developed the following hypotheses.
Considering the shake-out stage as the benchmark stage:
Hypotheses 1 (H1): Firms face the highest bankruptcy risk at the introduction stage of life cycle.
Hypotheses 2 (H2): Growth firms face lower bankruptcy risk than those at the introduction stage of life cycle.
Hypotheses 3 (H3): Mature firms face the lowest bankruptcy risk.
Hypotheses 4 (H4): Firms face bankruptcy risk at the decline stage of life cycle.
6. Conclusions
The present study examines whether corporate life-cycle theory can explain variations in the bankruptcy risk of a firm at various stages of its life-cycle. As firms at different stages of corporate life-cycle have varying levels of resources, capabilities, strategies, structure, information asymmetry and competitive advantage, their financial stability should also vary systematically over the life span. Using a sample of non-financial listed firms of Pakistan during 2005–2014, our research reveals that bankruptcy risk varies significantly across the corporate life-cycle. More precisely, this study suggests that firms face higher bankruptcy risk at the introduction, growth and decline phases of life-cycle, while risk is lower at mature stage. Therefore, a different financial policy response will be desirable at different life-cycle stages. Further results show that, as compared to the introduction stage, firms are financially more stable during the growth stage of firm life-cycle. The policy implication of this result is that the managers of firms operating in countries like Pakistan should be more cautious, especially at the introduction stage of corporate life-cycle to avoid the risk of going bankrupt. Interestingly, during various life-cycle stages of a firm the corresponding bankruptcy risk resembles a ‘U’ shaped relationship. These results add a new dimension to the life-cycle-risk relationship and reveal that in the context of Pakistan, financial planning and decision making of managers keep changing with the change in life-cycle. These findings remain unaffected when tested with alternate measures of financial distress and corporate life-cycle.
Overall, the empirical outcomes of this research contribute to the growing body of sustainable corporate finance literature that centers on the managerial implications of the firm life-cycle theory. Hence, concerned managers must account for the life-cycle effects on the financial vulnerability of a firm. In turn, this will assist management in making such decisions that ensure the long-term financial viability of the enterprise. More precisely, managers should avoid making such decisions that require extensive financing from external sources for limited positive NPV projects during introduction and decline stages of corporate life-cycle because such financing may increase the financial burden of the firm while decreasing returns that will eventually lead to increased financial distress. Moreover, the present study can assist investors in the optimal management of their investment portfolios. As they can avoid investing heavily in introduction and decline stage firms. Hence forcing the management of these financially fragile firms to take corrective measures to attract new investments.
In particular, this study unveils the role of the firm life-cycle in influencing bankruptcy risk of the firms in Pakistan, thus having important implications for the sustainable functioning of an enterprise. However, these findings can only be generalized to countries with a similar stage of economic development. Future research in this area can focus on examining and comparing the proposed relationship in other emerging and developed economies. Moreover, it will be interesting to see the impact of corporate life-cycle on organizational structure, strategy, and earnings management practices of firms.