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Sustainability
Volume 12
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10.3390/su12104294
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Article

Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country

by
Peng Yu
1 and
Hongmei Zhang
2,*
1
School of Geography and Ocean Sciences, Nanjing University, Nanjing 210023, China
2
Shanghai Institute of Tourism, Shanghai Normal University, Shanghai 200234, China
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(10), 4294; https://doi.org/10.3390/su12104294
Submission received: 22 April 2020 / Revised: 18 May 2020 / Accepted: 21 May 2020 / Published: 24 May 2020
(This article belongs to the Special Issue Sustainability and Hospitality in Tourism Experiences)
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Abstract

Tourism has played a fundamental role in shaping the image of destination countries. This study aimed to examine changes in international tourists’ enhanced and complex destination-country images (DCIs) by comparing pre- and post-trip perceptions. A total of 268 and 275 valid questionnaires from pre- and post-trip Chinese outbound tourists to South Korea, respectively, were collected. The results indicated that tourists’ DCIs were dynamic and could be effectively promoted through their actual tourism experiences. Overall, when considering enhanced DCI perception, compared with pre-trip tourists, post-trip tourists possessed a positive complex DCI perception. Tourism could provide an important channel for promoting a destination country’s image to the world.
Keywords: destination-country image; enhanced image; complex image; perception changes; tourism experiences destination-country image; enhanced image; complex image; perception changes; tourism experiences

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MDPI and ACS Style

Yu, P.; Zhang, H. Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country. Sustainability 2020, 12, 4294. https://doi.org/10.3390/su12104294

AMA Style

Yu P, Zhang H. Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country. Sustainability. 2020; 12(10):4294. https://doi.org/10.3390/su12104294

Chicago/Turabian Style

Yu, Peng, and Hongmei Zhang. 2020. "Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country" Sustainability 12, no. 10: 4294. https://doi.org/10.3390/su12104294

APA Style

Yu, P., & Zhang, H. (2020). Does Travel Really Enhance Destination-Country Image? Understanding Tourists’ Changes in Perception toward a Destination Country. Sustainability, 12(10), 4294. https://doi.org/10.3390/su12104294

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