1. Introduction
Economic and technological development and globalization reveal that constant innovation is the determining factor of competitive superiority and business performance, regardless of the type of industry [
1]. It is critical to carry out in-depth analysis of the organizational factors or mechanisms that help to promote innovative accomplishments and enhance a firm’s competitiveness and business performance. In the current globalized and dynamic business environment, practitioners and academics are agreed that a continuous innovation strategy is compulsory for a firm’s survival [
2]. Researchers have utilized various theories for conceptualizing the contextual factors of the work environment that influence a firm’s competitiveness and business performance. Among these prominent theories are leadership member exchange theory [
3], interaction theory [
4], componential theory [
5,
6], multiple social domains theory [
7], and organizational climate theory [
8].
In the past few decades, a massive amount of research has been dedicated to identifying which factors are the most crucial for a firm’s competitiveness. Trends reveal that innovative climate is one of the most critical factors for the firm’s competitiveness and business performance [
9]. Researchers have examined innovative organizational climate from different perspectives to find how it influences the firm’s overall performance [
10]. An innovative organizational climate is considered a determinant factor of employee creativity, knowledge creation, and sustainable business performance [
11]. An innovative climate is an imperative antecedent of a firm’s performance and other organizational phenomena [
6,
10].
Organizational learning is the process of knowledge creation by individuals in an organized manner followed by injecting the said knowledge into the organizational knowledge system [
12]. Organizational learning is a major determinant of a firm’s performance and competitiveness. Furthermore, organizational learning depends on the firm’s absorptive capabilities [
13]. Organizational learning is aimed at developing employees’ behavior toward innovations; hence, this process involves cognitive-behavioral change [
12]. Employees’ innovative behavior is highly dependent on the workplace environment [
14]. Human resources are the most critical asset of a firm and significantly influence the firm’s performance. An innovative climate and organizational learning encourage employees to learn, exchange, and interpret information and perform in the best possible way to achieve the firm’s shared goals [
3]. However, little attention has been paid to the investigation of this critical phenomenon in relation to organizational learning, employees’ innovative behavior, firm competitiveness, and business performance in a single conceptual design.
This research investigates the firm’s innovative climate as an antecedent of organizational learning, employees’ innovative behavior, competitiveness, and business performance to fill the existing literature gap. Furthermore, firm size and age are considered as contributing factors in determining organizational learning, employees’ innovative behavior, and business competitiveness, which is marginally discussed in the literature. To address this issue, we choose Chinese law firms for conducting this research. China is one of the world’s largest economies with a high volume of global trade [
15], which demands highly innovative legal services for smooth operations [
16]. Furthermore, the Chinese legal market is relatively young compared to the Western market. Chinese law firms are more willing to adopt new business models, technology, and alternative fee structures, and are “less hindered by the traditional legal industry intransigence that has slowed large scale change in the legal markets in the West, especially in the United States” [
17].
The Chinese legal market is growing at a rapid pace and is less bound by established institutional traditions and inertia. Reuters [
16] reveals that 55% of Chinese law firms use an alternative fee arrangements structure, whereas this ratio is 17% in the USA. Approximately 93% of large Chinese corporations have international legal needs, while 62% of global multinationals have legal needs in China [
18]. Shepherd [
17] noted that China is taking hold of technology-enabled legal innovations such as workflow automation, delivery of legal services, and quick solutions as compared to the West. Chinese law firms are more willing to try new things and could “become the most sophisticated legal market in the world eventually” [
16,
17]. Thus, Chinese law firms represent a suitable case study for this research. Moreover, the legal industry and law firms are ignored to some extent in organizational studies [
19]. Therefore, we assumed that the degree to which the employees of a firm perceived the organizational climate as more helpful and supportive of innovation would influence organizational learning capabilities and individual innovative behavior. In turn, organizational learning and innovative behavior impact firm competitiveness and business performance. This study answers the following questions:
Does an innovative climate influence organizational learning in law firms?
Does an innovative climate influence employees’ innovative behavior in law firms?
Does organizational learning influence a law firm’s competitiveness and business performance?
Does employees’ innovative behavior influence a law firm’s competitiveness and business performance?
Do firm size and age influence the intra-relationship between innovative climate, organizational learning, innovative behavior, competitiveness, and business performance?
Based on these questions, we arranged the literature and developed our conceptual model and hypotheses. These hypotheses were tested on data collected from 408 respondents from Chinese law firms. Structural equation modeling and regression techniques were applied for the analysis. The findings reveal that the innovative climate significantly contributes to organizational learning and employees’ innovative behavior, whereas the latter two lead to the law firm’s competitiveness and performance. Moreover, this investigation found mixed influences of the firm’s size and age on various combinations of the abovementioned variables. The findings of this research make significant contributions to the literature on innovative climate as an antecedent of vital organizational phenomena that play a crucial role in the sustainable survival of a business firm. This research provides a conceptual design for how firms can improve their competitiveness and performance by the introduction of an innovative climate into the workplace. Thus, an innovative work environment encourages new knowledge creation, information sharing, resource allocation, facilitation, team collaboration, and generation and implementation of creative ideas, all of which is essential for sustainable competitive advantages over competitors and sustained performance. The theoretical and practical implications of the study are explored in detail in the Discussion section.
2. Literature Review and Hypothesis Development
Organizational and individual-level studies empirically support the impacts of climate on innovative behavior, organizational learning, innovative performance, and firm competitiveness [
20]. Competent leaders create an innovative climate in which employees have the opportunity to improve and share their experience and expertise [
21]. An innovative climate encourages training, brain-storming, and skill development. It is an innovative climate that stimulates creativity and leads to thinking outside the box to improve processes, take calculated risks, develop new products and services, and advance business model design [
22]. Innovativeness is not only about the introduction of technology, but it is about newness and originality. In a business context, innovation means “the creation and capture of new values in new ways,” as well as “the successful introduction of new services, products, process, and business models” [
23]. With the rapid change in technology and business models, the survival of law firms depends on competitiveness and innovative performance [
24], whereas the innovative climate sets the stage for the innovative performance and competitiveness of a firm. Law firms are seeking innovation in terms of fresh ideas, processes, delivery, and improved business models for keeping themselves competitive in the market [
23]. Trends show that like other businesses, law firms’ innovative climate depends on trust, risk management, trust and care for employees, clear vision, encouraging breaking the rules, supporting innovative ideas and processes, rewarding innovative champions, creating incentives, providing resources, and considering long-term business models [
25]. The conceptual and hypothetical model of the present study is given in
Figure 1.
2.1. Innovative Climate, Organizational Learning, and Innovative Behavior
An innovative climate has been regarded as an important contextual condition for organizational learning and employee innovative behavior [
9]. Innovative climate refers to the organizational climate that fosters innovations [
11]. An innovative climate is a firm atmosphere that fosters and propagates creative mechanisms to achieve its goals. Research on firm climate focuses on the employees’ perception of the work climate, which influences their attitudes and behaviors at work [
10]. Climate has been viewed as a positive antecedent of creativity and learning [
11,
26]. There are various definitions of innovative climate; however, we have adopted a definition that is consistently and frequently used by researchers, which considers innovative climate as the “shared perceptions at an individual, team and organizational level as to the extent to which individual, team, and organizational processes encourage and enable innovation” [
10,
27,
28]. Thus, the innovative climate is a combination of autonomy, leadership support, flexibility, encouragement for creative ideas, employee welfare, resource provision, trust, cooperation, communication, security, clarity of goals, outward focus, performance feedback, and reward [
28,
29,
30]. An innovative climate focuses on individual intellectual activities and processes that create new ideas, insights, and innovative solutions to problems and concentrates on the adaptation, exploitation, application, and successful implementation of these ideas, solutions, and insights [
6,
10].
The innovative climate encourages employees toward knowledge acquisition, information distribution, information interpretation, and recalling organizational memory [
31,
32]. Thus, the innovative climate motivates employees to think outside the box, experiment, and use the existing knowledge of the firm in an innovative way to find solutions and enhance firm innovativeness. Researchers suggest that an innovative firm environment is positively associated with knowledge development, resource exchange, value creation, and product and service innovation [
33,
34]. Trends indicate that previous studies (e.g., [
32,
35]) have used an innovative climate as a moderator between organizational learning and innovative behavior, and creative self-efficacy. However, we believe that it is an innovative climate in itself that motivates and encourages individuals and teams to search for, share, interpret, and implement knowledge. Thus, this discussion leads us to propose the following hypothesis (Hypothesis 1):
Hypothesis 1 (H1). Innovative climate is positively associated with organizational learning.
The innovative climate of a firm is regarded as an essential component of the employees’ innovative behavior [
36]. The perception of a firm’s innovative climate has a strong influence on employees’ creativity and innovative work behavior [
30]. Jaiswal and Dhar [
37] found that innovative climate has a significant positive effect on team and individual innovative work behavior. A strong relationship between the various dimensions of an innovative climate at a group level (vision, support for innovation, task orientation) and employees’ innovative behavior was reported [
38]. Furthermore, the innovative climate is regarded as a predictor of individual-level innovative behavior [
39]. The support for creativity and innovation provides psychological safety to the employees to behave in innovative manners [
40]. Thus, these references provide good support to assume that innovative climate is positively associated with employees’ innovative behavior; hence, we pose the following hypothesis (Hypothesis 2).
Hypothesis 2 (H2). Innovative climate is positively associated with employees’ innovative behavior.
2.2. Organizational Learning, Competitiveness, Employees’ Innovative Behavior, and Business Performance
Organizational learning is a process defined as the acquisition of knowledge; distribution, interpretation, and analysis of information; and organizational memory. Knowledge acquisition is the process through which knowledge is obtained, such as knowledge available at the firm, learning from experience, observation, and searching for information in the firm’s internal and external environment [
41,
42]. Information distribution is the sharing of knowledge to understand existing and future phenomena; information distribution makes the learning process effective [
42]. Employees interpret this information at the individual, team, and organizational levels to understand and clarify how the obtained information can influence a firm’s future strategy [
31]. Organizational memory means recalling and storing knowledge for the firm’s future use [
43]. Employees who feel a sense of autonomy, security, and environment conducive to innovative thinking are more motivated to learn and share information [
32]. Trends suggest that firms by themselves are unable to produce knowledge and depend on individuals to create and share knowledge across the organization [
44].
An organization’s ability to learn at the firm, team and individual levels determines its ability to compete in the modern market [
45]. The transfer of individual knowledge occurs through social interaction, and as a result of shared interpretation, the accumulated knowledge allows individuals to learn from an organization; hence, this mutual exchange of information transfers knowledge between individuals, teams, and firms [
46]. The competitiveness of an organization depends on its resources and ability to be valuable, rare, inimitable, and non-substitutable [
45]. Organizational learning is valuable as it helps the firm to take advantage of the prevailing market opportunities and defend against competition threats; hence, it is a competitive tool in the market situation [
47]. Moreover, organizational learning helps a firm to obtain real-time knowledge and to understand the firm’s environment efficiently through knowing customers’ needs; thus, organizational learning reduces environmental complexities and uncertainty. Organizational learning is a complex process that requires specific skills both in creating and adopting knowledge; hence, it is a rare capability [
48]. Organizational learning is not easy to imitate or transfer as it is an intangible asset, although competitors may have to watch the general behavior [
47]. Moreover, organizational learning cannot be substituted because it is difficult to replace the current market [
49]. The flexibility characteristic of organizational learning allows firms to reallocate resources rapidly to the identified market opportunities [
50]. Thus, a greater learning ability is essential for a firm to compete in the market due to the diversity of knowledge, changing market demand, and advanced technology. This discussion leads us to assume that the firm’s competitiveness is positively associated with organizational learning. Hence, we posit the following hypothesis (Hypothesis 3).
Hypothesis 3 (H3). Organizational learning is positively associated with the firm’s competitiveness.
Organizational learning means that knowledge and competencies are available within the firm at any given time, regardless of the people involved [
51]. Organizational learning helps in understanding customer demand, by learning from observation, mistakes, collaboration, experience, and current market trends [
52]. Organizational learning provides opportunities for employees to learn and distinguish themselves by behaving creatively to solve organization problems or introduce new methods, procedures, products, and services [
51]. Thus, organizational learning offers a chance to employees for career development, which motivates them to behave in innovative manners. When employees are more involved in organizational learning, such involvement benefits innovative behavior [
32]. Trends show that employees’ innovative behavior is influenced by inner motives, social networks, knowledge, and cognitive ability [
53]. Research indicates that knowledge sharing, communication, collaboration, socialization, and flow of information in the firm greatly influence employees’ innovative behavior [
54,
55]. This discussion leads us to assume that organizational learning is positively associated with employees’ innovative behavior. Thus, we propose the following hypothesis (Hypothesis 4).
Hypothesis 4 (H4). Organizational learning is positively associated with employees’ innovative behavior.
Innovative performance has become one of the crucial elements for firm survival in global competitive markets [
56]. Trends show that business performance is dependent on organizational learning capabilities [
57]. The organizational learning concept allows a firm to learn about customer needs, market competitors, and market regulators, to identify opportunities in the marketplace, and to act upon them in light of the prevailing information [
58]. Lopez, Peón, and Ordás [
59] regarded organizational learning as the determining factor for business performance. Chung, Yang, and Huang [
60] and Jiménez-Jiménez and Sanz-Valle [
61] reported a relationship between organizational learning and business performance. Thus, it is assumed that organizational learning has a positive association with firm business performance (Hypothesis 5).
Hypothesis 5 (H5). Organizational learning has a positive association with the firm’s business performance.
2.3. Innovative Behavior, Competitiveness, and Business Performance
Innovative behavior refers to the “introduction and application of new ideas, products, services, processes, and procedures to a person’s work role, work unit or organization” [
62]. Employees’ innovative behavior has been identified as crucial for firm competitiveness and business performance [
9]. Innovative behavior begins with problem recognition and the generation of solutions or ideas, either adopted or novel. In the next step, the employee seeks sponsorship for an idea to build an alliance of supporters. In the final stage of the innovation process, the innovative employee converts the idea by producing a prototype of the innovation, which is then diffused to mass production [
20,
63]. Employee innovative behavior helps in building the firm’s competitiveness. A firm’s ability to develop innovative processes and introduce innovation into the market depends on its employees’ innovative behavior; furthermore, employees’ innovative behavior is a determinant of a firm’s competitiveness and business performance [
51]. Trends from empirical studies on the association between innovative behavior, competitiveness, and business performance provide evidence of positive relationships between these variables [
64]. The porter’s competitive strategic model suggests that competitive advantage improves a firm’s financial health (such as profit, margins, and return on investment (ROI)) and market health (such as market share and sales) compared to its competitors [
45,
65]. Thus, this discussion leads us to believe that employees’ innovative behavior is essential for firm competitiveness and business performance. We propose the following hypotheses (Hypothesis 6 and 7):
Hypothesis 6 (H6). Employees’ innovative work behavior has a positive association with the firm’s business performance.
Hypothesis 7 (H7). Employees’ innovative work behavior has a positive association with the firm’s competitiveness.
2.4. Firm Size and Age Moderation Effects
This article utilizes firm size and age as moderators for studying the relationships between innovative climate, organizational learning, innovative behavior, competitiveness, and business performance. The literature trends suggest that these variables are often cited for moderation influence in Business and Organizational Studies [
61]. Firm size has a positive impact on innovation and the firm’s performance, since large firms have more resources to invest in innovations and create an innovative climate [
66,
67]. Furthermore, firm size also has effects on organization competitiveness, with varying effects reported in different geographical areas [
68]. Trends suggest that firm size is positively associated with sales, growth, and income [
69]. However, a few studies indicate that although firm size favors innovation, it does not play a determinant role [
70]. Jiménez-Jiménez and Sanz-Valle [
61] reported that firm size and age moderate the relationship between innovation, organizational learning, and performance. Furthermore, firm age influences organizational learning and performance [
71]. As age increases, the experience and competencies of a firm develop, which helps in running their operations effectively and efficiently [
72]. Research also suggests firm age is negatively associated with innovation as older firms are mostly reluctant to adopt changes because of the status quo; furthermore, it is hard for large firms to change due to their complicated structure [
73]. Therefore, this discussion leads us to believe that firm size and age may have an impact on the relationships between innovative climate, organizational learning, innovative behavior, competitiveness, and business performance. Thus, we propose the following hypotheses (Hypothesis 8a–9d):
Hypothesis 8a (H8a). Firm size moderates the relationship between innovative climate and organizational learning.
Hypothesis 8b (H8b). Firm size moderates the relationship between innovative climate and innovative behavior.
Hypothesis 8c (H8c). Firm size moderates the relationship between innovative behavior and business performance.
Hypothesis 8d (H8d). Firm size moderates the relationship between organizational learning and competitiveness.
Hypothesis 9a (H9a). Firm age moderates the relationship between innovative climate and organizational learning.
Hypothesis 9b (H9b). Firm age moderates the relationship between innovative climate and innovative behavior
Hypothesis 9c (H9c). Firm age moderates the relationship between innovative behavior and business performance.
Hypothesis 9d (H9d). Firm age moderates the relationship between organizational learning and competitiveness.
5. Discussion and Theoretical Implications
There is extensive literature on the relationships between innovative climate and organizational learning, innovative behavior, business competitiveness, and performance. However, this is the first study that combines all these variables into a single conceptual model. Previous literature suggests that innovative climate may act as a moderator or mediator between various variables. For instance, García-Buades, Martínez-Tur [
100] found that innovative climate moderates the relationship between team engagement and business performance. However, little attention has been paid to innovative climate as an antecedent of several organizational phenomena. This research extended prior conceptualizations of the relationship between innovative climate, competitiveness and business performance, as well as identifying critical variables such as organizational learning and innovative behavior that create a strong bond between the abovementioned variables. We argue that a detailed understanding of the link between the innovative climate, the firm’s competitiveness, and business performance can be achieved through the inclusion of organizational learning and employees’ innovative behavior. Moreover, we introduced firm size and age as moderators between various variables for understanding these relationships in a much deeper sense. Thus, this study offers a more comprehensive understanding of innovative climate than that previously reported in the literature.
The structural equation model in
Figure 2 indicates that innovative climate significantly contributes to organizational learning and innovative behavior in Chinese law firms. The findings of this study reflect those of Ren and Zhang [
9] and Nybakk, Crespell [
11], who proposed that an innovative climate is a strategic driver of employees’ innovative behavior and a firm’s performance. These findings support the notion of psychological climate theory that hypothesizes that individuals “respond primarily to a cognitive representation of the environment” [
20]. The climate provides signals to individuals as to what kind of behaviors and potential outcomes are expected from them. Thus, individuals respond to these expectations by regulating their behaviors to highlight positive self-evaluation, satisfaction, and pride and to be rewarded. Leadership sets an innovative climate to provide better chances for learning and to encourage employees to use the firm’s existing and prevailing market knowledge and their experiences for the generation, processing, and implementation of new ideas to find innovative solutions. Thus, the findings of this study also support leadership member exchange theory [
3]. Furthermore, the firm’s innovative climate ensures knowledge acquisition, information sharing, provision of adequate resources and facilities, and time for critical innovations [
11,
26]. This study also provides immense support to work contextual theories such as interaction theory [
4], componential theory [
5,
6], and multiple social domains theory [
7]. Thus, our findings support the conceptualization of the firm’s innovative climate as a determinant of organizational learning and innovative behavior. Therefore, this study predicts that the degree to which a firm’s members perceive the firm climate to be innovative would affect organizational learning and innovative behavior.
Sun, Zhao [
1] found that firm innovative climate in China includes leader support, vision, resource supply, learning, knowledge, and skill development. The findings of this study show that firm innovative climate → innovative behavior → firm business performance. Moreover, firm innovative climate → organizational learning → innovative behavior →firm business performance. These findings indicate that the firm’s innovative climate encourages organizational learning and innovative behavior, which leads to the firm’s business performance. These findings provide support to organizational climate theory [
8,
101]. The findings of this study further reveal that firm innovative climate → organizational learning → firm competitiveness, and that firm innovative climate, organizational learning → innovative behavior → firm competitiveness. Thus, this study provides support to the “Asset–Processes–Performance” (APP) model [
102]. The findings of this study reflect those of the authors of [
103], who suggest that organizational learning and innovative behavior mediate the relationship between the variable of interest and the firm’s competitiveness.
Moreover, the findings of this study, as shown in
Figure 2 and
Table 7, show that firm size and age moderate the relationship between various pairs of variables given in the structural equation model. This study finds that the firm size significantly moderates the relationship between innovative climate and organizational learning. The plots in
Figure 3 suggest that when the firm size increases, the relationship between innovative climate and organizational learning is strengthened. However, we have a negative moderation coefficient; this is because of the effect size, and we found that the effect size of innovative climate on organizational learning is higher in small firms than in medium and large firms. The plots in
Figure 4 and the results of model 2 in
Table 7 show that firm size moderates the relationship between innovative climate and employees’ innovative behavior; however, the effect size is higher in small firms. Moreover, the moderation plots in
Figure 5 and the results of model 3 in
Table 7 show that firm age is a significant moderator between the firm’s innovative climate and organizational learning. The plots in
Figure 6 and the results of model 4 in
Table 7 show that firm age is a significant moderator between organizational learning and the firm’s competitiveness. Thus, this study makes significant theoretical contributions to the existing literature on firm innovative climate, business performance, and competitiveness through the introduction of organizational learning, innovative behavior, and firm size and age.
5.1. Managerial Implications
This research work offers several managerial implications for law firms specifically and for other industries in general. The legal sector is passing through an age of innovative disruption, and clients are demanding innovative services at a low cost [
74]. Furthermore, paralegals, artificial intelligence, and management professionals have entered the legal market, which was served only by lawyers in the past. This emerging competition in the legal market is forcing legal firms to introduce structural, technological, alternative fee structure, and business model innovations if they wish to survive. The findings of this research lead us to recommend that leaders/managers/CEOs should develop an innovative climate in law firms to encourage employees to behave innovatively, as well as searching for new knowledge and/or using the firm’s existing knowledge to find creative solutions to problems. For instance, one example would be engaging billing specialists that work directly with clients to resolve e-billing issues (online shopping).
This study proposes that an innovative climate is a key to competitiveness and excellent business performance, where employees feel safe, have the autonomy, trust leaders, share information, and believe in teamwork cohesion. Thus, lawyers and law firms should apply innovative climate system and process-oriented approaches to legal work. Individual lawyers and law firms should identify creative legal tasking, functions, and delivery systems that can be process-mapped to drive efficiency and consistency and reduce risk, whether it be in the negotiation of contracts, supporting immigration services, or reviewing documents for investigation, discovery, or due diligence. This study proposes that law firms should align their human resources policies with the firm’s goals for innovation to perform better than their competitors. This research informs law firms that for developing an innovative work climate, leaders/managers should be trained to be more supportive and encouraging, acting as facilitators and role models, with fair rewards for innovation that motivate employees to think outside the box for innovative solutions.
Law firms should also focus on learning to enhance their employees’ skills and ability to behave innovatively. Thus, for achieving better performance and competitive advantages, law firms should promote innovators and disruptors by creating new teams and roles. These new roles should consist of data scientists, statisticians, artificial intelligence and software developers, and user interface (UI) designers to support innovation. This kind of diverse thinking would bring real change to law firms to help solve client problems. Thus, an innovative climate and organizational learning would be the foundation stones of the incubation, processing, and implementation of new ideas in law firms.
Moreover, law firms should equip their working environment with technologies; this would encourage employees to learn for self-satisfaction and rewards, and to achieve the firm’s goals. Legal technologies would help in designing applications that could assist clients in finding answers to simple legal issues, such as drafting applications. Thus, by making an innovative climate (autonomy, resources, technology) and learning environment (knowledge acquisition, sharing, collaboration), law firms can equip their employees to analyze and synthesize huge data to provide useful advice and solutions to their clients. However, technology should be taken as a good process rather than a solution to the problem; hence, lawyers and law firms should be supported in processing data.
5.2. Implications regarding Firm Size and Age
The moderation effects of firm size and innovative climate on the firm’s learning among Chinese law firms are greater in small firms than in large firms; however,
Figure 3 shows that when the level of innovative climate is high, there is organizational learning in large firms. The interpretation of model 1 in
Table 7 suggests that small firms are more flexible to change than large firms. Small law firms are more open to new ideas, adoption of legal technologies, alternative fee structures, and innovative business models. However, large firms have more human capital, financial resources, and massive research and development capacity for innovations. Although small firms lack essential resources and know-how to invest in innovation, their structure allows them more independence from institutional bureaucracy and more flexibility. Thus, the findings of this study reveal that organizational learning depends on influence from internal contextual variables such as firm size. It is recommended that large firms should develop a network relationship with small and medium firms (such as paralegals, online law, contract management, legal artificial intelligence, virtual law, and secondment firms) for developing innovative services and processes. This strategy will benefit both ends; the small firms will benefit from the resources, mature knowledge, and market research. In contrast, the large firms, through collaborations, will avoid the challenges of radical organization structure, and after a pre-test of innovations through their partners, can adopt the innovations. Large and mid-size firms should experiment in their firms on how to enhance firm competencies and business performance through the exercise of creating an innovative climate and focusing on inculcating knowledge sharing and innovative behaviors by thinking workshops, internal innovation contests, and redefining their purpose as lawyers.
Firm size also moderates the relationship between innovative climate and innovative behavior. Thus, it is recommended that through collaboration and partnership, small legal firms can get the resources required to implement disruptive ideas in reality. Large law firms should outsource more work in specific areas from small firms who are more willing to disrupt, such as in e-discovery, litigation and investigation support, nonlegal research, document automation, document review and coding, and advance delivery solutions. Managers/leaders in large firms should develop organizational communication and pay more attention to employees’ ideas with respect to make them feel that their creative ideas are worthy to the firm. Small law firms can benefit from large law firms’ expertise. Both large and small firms can collaborate in developing innovative labs, where they can train their associates and be innovative in specific practice areas. Mid-size firms can benefit through collaboration by the top–bottom approach; they can collaborate with large firms for resources and expertise; however, cooperation with small firms will lead them to market disruption. The legal market has become more diverse than ever, where clients are demanding more specific and low price services; thus, it is almost impossible for a single firm to serve each segment of the market. Each firm size has its own expertise and competencies; hence, collaboration and outsourcing between the different firm sizes will lead them to better business performance.
The moderation of firm age shows significant effects on the relationship between innovative climate and organizational learning, as well as on the relationship between organizational learning and competitiveness. Literature trends indicate that mature firms have more knowledge and expertise; however, their traditional organizational structure and status quo often pose a threat for the rejection of new and creative ideas. Thus, it is recommended that mature firms should develop more flexible and innovative business models that offer autonomy and flexibility, and encourage knowledge acquisition and sharing, technological knowledge creation, and adaptability to meet the clients’ demands. Managers in mature firms should devote much time to knowledge acquisition, information sharing, and organizational memory as firm age is positively associated with organizational learning and competitiveness. Mature firms should use their existing available knowledge and expert human resources for radical and long-lasting innovations.
Young and mid-age firms can develop a collaborative network of small and mid-size firms to invest in combined with knowledge creation to enhance their competitiveness, as well as knowledge sharing between the network firms. The merits and deficiencies of different sizes and ages of firm offer opportunities and threats; however, this opens up many areas for cooperation and collaboration between different sizes and ages of law firm. It is recommended that younger, mid-age, and mature firms can develop alliances for knowledge sharing according to their area of expertise. Mature and large-size firms with immense capital and human resources can develop knowledge creation and implementation platforms where they can share their existing expertise and knowledge with young and mid-age firms to develop innovative and cost-effective services and flexible business models. The young and mid-age firms who are more inclined towards an innovative climate and have a better communication infrastructure should play an active role in service design, delivery systems, quality, and the application of different technologies.
5.3. Limitations and Future Research
Like any other investigation, our research also suffers from some limitations that can be addressed in the future. First, the data collection method reflects the views/opinions of a single person. Future research should consider research designs that allow data pooling from multiple respondents within the same firm at the same time. Second, we have used Harman’s single factor technique for common method bias, which has often been criticized, so future research should use more reliable methods. Third, we have used subjective measures for measuring firm performance; hence, it is recommended that scholars could use objective indicators. Fourth, we have used a cross-sectional research design that provides a static picture of the innovative climate affecting organizational learning, innovative behavior, competitiveness, and a firm’s performance. Moreover, this research design makes it challenging to address the issue of how innovative climate as an antecedent and its importance may change over time. Therefore, future researchers are recommended to use a longitudinal research design that could enhance the findings. Fifth, we have used a random sample technique; future research should use snowball sampling or non-random sampling techniques; this will enable us to give equal representation to each firm size. Thus, the results for different firm sizes may be different. Although this study provides theoretical support to various theories as mentioned in the Discussion section, it is recommended that other approaches are used such as person situation theories, attraction-selection-attrition theory, regulatory focus theory, and situational strength theory.