Smart Cities Oriented Project Planning and Evaluation Methodology Driven by Citizen Perception—IoT Smart Mobility Case
Abstract
:1. Introduction
2. Theoretical Background
2.1. The Kano Model
- Obligatory attributes or basic quality (M).—Those that, if not satisfied, will produce dissatisfaction in the client. These attributes are basic elements of a product, which are perceived as prerequisites.
- One-dimensional or linear attributes (O).—Those in which customer satisfaction is proportional to the level of compliance with them. These are usually requested by the customer.
- Attractive or enthusiastic attributes (A).—The elements of the product that have the greatest influence on customer satisfaction with a given product are considered.
- Indifferent quality attributes (I).—Those in which their presence or absence does not contribute or increase customer satisfaction.
- Reverse quality attributes (R).—Elements that result in dissatisfaction when fulfilled and satisfaction when not fulfilled.
- Questionable quality attributes (Q).—These elements indicate that either the question is poorly formulated (wrong) or the response is illogical.
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- Like. Reflects the attitude of the interviewee by preferring the attribute convincingly and clearly.
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- Must be. Reflects the attitude of the interviewee that the attribute must be present and disappoint him if it is not.
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- Neutral. Shows the attitudes of the respondents when they have no relation with the attribute, that is, they do not care if it is present or not.
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- Acceptable. Means that the satisfaction of the respondent is not affected if he finds the attribute present in the product the respondent is looking for.
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- Dislike. Reflects an attitude of the respondent of displeasure if it finds the attribute present or if it is not.
2.2. The Refined Kano’s Model
- The Attractive attributes
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- Highly attractive quality attributes (HA).—The strategic attribute that offerings a represent effective means of attracting potential customers.
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- Less attractive quality attributes (LA).—These are unattractive to customers and can be reduced if cost considerations dictate.
- The One-dimensional attributes
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- High value-added quality attributes (HO).—Attributes that contribute significantly to customers satisfaction and, therefore, lead to increased revenue.
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- Low value-added quality attributes (LO).—Attributes that make a limited contribution to customer satisfaction.
- The Must be attributes
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- Critical quality attributes (CM).—Attributes that are critical to customers; firms must provide sufficient fulfillment of these attributes to customers.
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- Necessary quality attributes (NM).—Firms can meet these at a level sufficient to avoid dissatisfying customers.
- The Indifferent attributes
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- Potential quality attributes (PI).—These attributes will gradually become attractive attributes.
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- Care-Free quality attributes (CFI).—Firms need not offer these attributes if cost considerations preclude this.
- Improve the features of the product: this option matches the ‘raise’ action noted above and has effects on “creative value” and “functional value”.
- Integrate critical features into a new product: this strategy matches the ‘create’ action noted above and will contribute to “psychological value” and “creative value” significantly.
- Create innovative products: Acquiring new customers and non-customers through the research and development of an innovative product is the best initiative of the ’create’ action of the ‘blue ocean’ strategy. This has significant effects on “psychological value” and “creative value”.
2.3. The Importance – Satisfaction Model
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- I. Excellent area. The attributes located in this area are those that customers consider relevant, and for which the performance is satisfactory to customers. Retention of customers requires that performance in these attributes be continued.
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- II. To be improved area. It shows the attributes of the respondents when they have no relation to the attribute, that is, they do not care if it is present or not.
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- III. Surplus area. The attributes listed in this area are not very important to customers, but the perceptions of customers are quite satisfactory. The company can put these quality attributes aside. If the company needs to cut costs, these are the attributes that can be eliminated without incurring a significant negative impact on customer satisfaction.
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- IV. Care-free area. These quality attributes are those about which customers have a lower satisfaction level, but which they also rank as being less important. The company does not need to worry about these attributes because these items have less impact on the whole quality-evaluation process.
3. Smart Cities Oriented Project Planning and Evaluation (SCOPPE) Methodology
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- Step 1. Defining the smart project metrics through interviews. When a Smart City project appears on the horizon, the government (decision-makers) and the industry (manufacturers of the product or service) define the first project metrics; then, interviews are applied to citizens to know their perception regarding the smart project.
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- Step 2. Version scope and city project indicators. Thanks to the interviews of citizens, the government and industry define the version scope of the Smart City project and city indicators according to the Cohen wheel. A relationship between the defined attributes and the Smart City indicators is obtained. Then, the target market that will use the product or service is determined.
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- Step 3. Survey application. A survey is generated following the Kano model, which is useful to classify the attributes of the product or service according to the perception of citizens. This survey is sent to people within the target market. The data is collected for posterior analysis, which will be carried out in the next step. If it is the first iteration of the product continues with step 4; otherwise, continue with step 7.
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- Step 4. Data analysis based on the Kano model. An analysis and attributes of categorization are carried-out. If the product or service is new, then Yang categorization will be used; otherwise, the industry can decide if they use Yang or Tontini categorization [20]. This categorization is intended to obtain the most sought-after and attractive attributes for the target market.
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- Step 5. Attribute selection. The outcome of the data analysis is the attribute categorization. Once this is done, a meeting is held between the government and industry to select final attributes that will be present in the MVP of the product or service.
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- Step 6. Cycle plan and cycle development. The industry team: project manager and the development team, define the cycle plan to design and develop the MVP considering a low-level Work Breakdown Structure (WBS) for the cycle’s functionality. The assignment of activities to sub-teams, dependencies, and schedule, and finally micro-plans for sub-teams are made in this step.
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- Step 7. Deploy MVP to early adopters. A ready MVP with the core features or attributes allows the product to be deployed to early adopters. The interest of the early adopters is not only purely technological but also moves them to practical possibilities and to solving real problems that affect them. They are usually people who have social prestige and like to be seen as leaders or initiators of new trends.
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- Step 8. Feedback of the product and adjust version scope. Once the early adopters use the product, they will provide feedback about the MVP. According to this feedback, the government and industry can decide whether to release the product and go to step 9, or adjusting the version scope and go to step 2 to improve the MVP.
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- Step 9. Product release. At this point, the product can be considered ready to be released and the Smart City project can be launched on a large scale. It is worthwhile to mention that once the product is released, the same platform could be used to follow up on the project and continue learning about citizen perception.
4. Results on the Application of the SCOPPE Methodology to an IoT Smart Mobility Project
Application of the SCOPPE Methodology to the Case of Study: Intelligent Parking System SEI-UVM
- The importance of quality attributes.
- The satisfaction of quality attributes.
- The categorization of attributes according to Kano’s model.
5. Discussion
6. Materials and Methods
7. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Question Type | Question | Options |
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Like | ||
How does it feel if the attribute is | Must be | |
Functional | present in the product? | Neutral |
Acceptable | ||
Dislike | ||
Like | ||
How does it feel if the attribute | Must be | |
Dysfunctional | is not present in the product? | Neutral |
Acceptable | ||
Dislike |
Customer | Dysfunctional (Negative Question) | |||||
---|---|---|---|---|---|---|
Requirements | Like | Must be | Neutral | Acceptable | Dislike | |
Like | Q | A | A | A | O | |
Functional | Must be | R | I | I | I | M |
(Positive | Neutral | R | I | I | I | M |
Question) | Acceptable | R | I | I | I | M |
Dislike | R | R | R | R | Q |
Category | Description |
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Highly attractive quality attributes | Firms should use these strategic attributes to attract potential customers. |
Less attractive attributes | Firms should maintain the existing level of these attributes, but fulfillment levels of these attributes can be reduced if required by cost considerations. |
High value-added attributes | The fulfillment levels of these attributes should be raised. |
Low value-added attributes | Firms can reduce the fulfillment levels of these attributes to reduce costs but need to avoid reducing these attributes to a level that will cause customer dissatisfaction. |
Critical attributes | These attributes are of great importance to customers, and the fulfillment levels of these attributes should therefore be raised. |
Necessary attributes | These attributes should therefore be maintained at existing levels; however, care should be taken to avoid reducing these attributes to a level that will cause customer dissatisfaction. |
Potential attributes | Firms should improve the fulfillment level of these attributes—because they do have potential to satisfy customers in the near future. |
Care-free attributes | Firms should eliminate these attributes in view of cost considerations. |
Reverse attributes | Firms should eliminate these attributes to avoid dissatisfying customers. |
Ranking | Quality Attribute | Importance (Mean) | Satisfaction (Mean) | Category in Kano’s Model | Category in Refined Kano’s Model | Category in I–S Model |
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1 | An alarm center to report if a vehicle leaves the | |||||
parking place without the driver’s permission. | One-Dimensional | High value-added | Excellent | |||
2 | The option to notify the user when they arrive and | |||||
when the vehicle is removed from the parking place. | Indifferent | Potential quality | Excellent | |||
3 | A system to identify if a vehicle is parked incorrectly | |||||
and indicates it to the driver. | Attractive | Highly attractive quality | Excellent | |||
4 | A device that checks if a parking spot is free, busy, | |||||
reserved, or out of service. | Attractive | Highly attractive quality | Excellent | |||
5 | A mobile application to publicize the availability | |||||
of parking places to users. | indifferent | Potential quality | Excellent | |||
6 | A light to show that a parking spot is already reserved. | Indifferent | Potential quality | To be improved | ||
7 | The ability to interact with users who do not | |||||
have the mobile application. | Indifferent | Care free quality | Care-free | |||
8 | A system that recommends the best location | |||||
of parking places according to the type of user; | ||||||
either for the disabled, hybrid or VIP. | Indifferent | Care free quality | Care-free | |||
9 | The option to make a reservation for a | |||||
parking spot from any location. | Attractive | Less attractive | Care-free | |||
10 | Recognition of the license plate number of the | |||||
vehicle that arrives at a parking place. | Indifferent | Care free quality | Care-free | |||
11 | A maximum wait time to reach the parking spot | |||||
after a reservation is made. | Indifferent | Care free quality | Care-free | |||
12 | The option of providing the shortest route | |||||
to reach a parking spot. | Indifferent | Care free quality | Care-free | |||
Mean |
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Share and Cite
Luque-Vega, L.F.; Carlos-Mancilla, M.A.; Payán-Quiñónez, V.G.; Lopez-Neri, E. Smart Cities Oriented Project Planning and Evaluation Methodology Driven by Citizen Perception—IoT Smart Mobility Case. Sustainability 2020, 12, 7088. https://doi.org/10.3390/su12177088
Luque-Vega LF, Carlos-Mancilla MA, Payán-Quiñónez VG, Lopez-Neri E. Smart Cities Oriented Project Planning and Evaluation Methodology Driven by Citizen Perception—IoT Smart Mobility Case. Sustainability. 2020; 12(17):7088. https://doi.org/10.3390/su12177088
Chicago/Turabian StyleLuque-Vega, Luis F., Miriam A. Carlos-Mancilla, Verónica G. Payán-Quiñónez, and Emmanuel Lopez-Neri. 2020. "Smart Cities Oriented Project Planning and Evaluation Methodology Driven by Citizen Perception—IoT Smart Mobility Case" Sustainability 12, no. 17: 7088. https://doi.org/10.3390/su12177088
APA StyleLuque-Vega, L. F., Carlos-Mancilla, M. A., Payán-Quiñónez, V. G., & Lopez-Neri, E. (2020). Smart Cities Oriented Project Planning and Evaluation Methodology Driven by Citizen Perception—IoT Smart Mobility Case. Sustainability, 12(17), 7088. https://doi.org/10.3390/su12177088