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Journal: Sustainability, 2020
Volume: 12
Number: 7159

Article: Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context
Authors: by Vera Butkouskaya, Joan Llonch-Andreu and María-del-Carmen Alarcón-del-Amo
Link: https://www.mdpi.com/2071-1050/12/17/7159

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