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Journal: Sustainability, 2020
Volume: 12
Number: 8338

Article: Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation
Authors: by Anran Zhang, Alex Scodellaro, Bo Pang, Hui-Yi Lo and Zhengliang Xu
Link: https://www.mdpi.com/2071-1050/12/20/8338

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