Ecopreneurial Education and Support: Developing the Innovators of Today and Tomorrow
Abstract
:1. Introduction
2. Literature Review
“Ecopreneurship is characterized by some fundamental aspects of entrepreneurial activities that are oriented less towards management systems or technical procedures and focused more on the personal initiative and skills of the entrepreneurial person or team to realise market success with environmental innovations.”Ecopreneurs therefore often embed personal mission, beliefs and drivers in their business activities e.g., to reduce food loss and food waste, packaging use, improve animal welfare or reduce the ecological footprint of food production. This ethos mirrors that of the family farmer where often personal self-identity and business identity coalesce.”[46]
3. Materials and Methods
Theoretical and Conceptual Underpinnings and Frameworks for Action
4. Results and analysis
4.1. Course Offering
4.2. Royal Agricultural University (RAU): Case Study
“We pride ourselves on creating the knowledge and industry connections which stem from our rich heritage with an innovative, forward thinking and enterprising approach. It is our proven combination which continues to open doors for our students. RAU graduates have prepared for successful careers in their chosen field whether that be leading innovation and change in industry, informing future land-based policy or setting up their own businesses; which many of our entrepreneurial students do with great success.”
“We place a strong emphasis on entrepreneurialism, creating opportunities for our students to develop their own business ideas and receive tailored support. From student societies to workshops and awards budding entrepreneurs can benefit from the knowledge and experience of their lecturers and strong industry ties.”
- Immersive & diverse innovation ecosystem: There is an intentionally broad ecosystem within the Farm491 membership (https://farm491.com/type/current/) ranging from small and medium-sized enterprises (SMEs) to large industry players. This environment empowers entrepreneurs to understand the needs of industry to ensure the product being developed actually solves a problem or delivers economic, environmental value that industry is prepared to pay for. The current active membership is 70 companies, and students at the RAU have the opportunity to interact with, and learn from, these businesses. Farm491 utilizes thought leadership discussion and showcase events to bring together this diverse ecosystem around key and emergent topics.
- Non-time-based graduation process: The “valley of death” from ideation to commercialization within a complex industry like the agri-food industry is very wide. Farm491 has develop a “long-tail” support network that includes physical spaces, from hot-desking to large offices to industrial workshops, enabling Farm491 to offer spaces appropriate for the stage of the company and different levels of support depending on the stage of the business.
- Influencing Funders: Farm491 provides informal and formal advice to funding bodies (public, philanthropic and investment) to help align their diligence process and understanding of the innovation landscape with the needs of entrepreneurs. The embedding of advanced agri-technology in the Gloucestershire draft Local Industrial Strategy [115] is a result of such activity. Engagement with policy makers and funders helps break down the barriers to investment in a nascent sector such as agri-technology. As a result, Farm491 has helped entrepreneurs raise over £31 million in funding since 2018.
- Enabling merging of innovation: Farm491 takes an active role of connecting different entrepreneurs together, encouraging collaboration to drive fewer but more commercially focused ideas forward at scale.
5. Discussion
6. Conclusions
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Course | Number analyzed | Business Business Developments | Entrepreneurship/Enterprise | Innovation | Diversification | Information Systems Communication Technology | Agritech |
---|---|---|---|---|---|---|---|
Agricultural science | 12 | 1 | 2 | 1 | 0 | 0 | 0 |
Agriculture | 48 | 36 | 8 | 2 | 5 | 1 | 1 |
Agribusiness | 4 | 4 | 0 | 0 | 0 | 1 | 0 |
Farm business | 1 | 1 | 1 | 0 | 0 | 0 | 0 |
Agri-food | 3 | 1 | 0 | 0 | 0 | 1 | 0 |
Agricultural management | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
Applied farm management | 1 | 1 | 1 | 0 | 0 | 1 | 0 |
International business incl. agri-business | 1 | 1 | 1 | 0 | 0 | 0 | 0 |
Total | 71 | 46 | 13 | 3 | 5 | 4 | 1 |
Subject | Entrepreneurship/ Enterprise | Innovation | Diversification | Information Systems/Business Communication Technology | Agri-tech | Total |
---|---|---|---|---|---|---|
Agriculture | ||||||
The Royal Agricultural University (RAU) | 1 | 0 | 0 | 1 | 0 | 2 |
Duchy | 1 | 1 | 0 | 0 | 1 | 3 |
Applied Farm Management | ||||||
RAU | 1 | 0 | 0 | 1 | 0 | 2 |
Learning Opportunities and Resources | Description |
---|---|
Workshops | These provide students with practical information needed to start their own business. |
Competitions | Such as the “Think it” challenge that allows students to submit a 2-min filmed business idea pitch to lecturers. Also, there is a “Dragons Den” style “Grand Ideas” business plan competition that provides winners with £1000 to invest in their own business idea as well as £2500 of in-kind support. |
External Mentors | This provides up to 12 h of individual support from staff and professionals. Mentors are paired with students to get the best fit between skills and sector experience. |
The First Steps Fund | Provides students, staff and recent alumni with proof of concept funding of up to £250 to help them test business ideas. |
Ask the expert | This initiative provides students with one-to-one opportunities to ask experts in their field about business problems. |
The Enterprise Society | This society includes social learning opportunities as well as organizing trips to local and rural entrepreneurial businesses. |
The social entrepreneurship projects | These include projects such as “Muddy Wellies,” “Cotswold Hills Honey,” and “Cotswold Hills Wine,” which provide real life business experience to students. |
John Oldacre Rural Innovation Centre | A £1 million endowment that provides students with transferable practical skills. |
The Alliston Centre | A £4.2 million endowment that provides students access to a regional business and agri-tech experience via an innovation hub. |
Farm491 | The university’s £3.2 million funded Inspiring Agri-tech Innovation (IAI) program providing students with a comprehensive range of business support to aspiring agri-tech entrepreneurs to develop, launch and grow their ventures into sustainable businesses. |
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Manning, L.; Smith, R.; Conley, G.; Halsey, L. Ecopreneurial Education and Support: Developing the Innovators of Today and Tomorrow. Sustainability 2020, 12, 9228. https://doi.org/10.3390/su12219228
Manning L, Smith R, Conley G, Halsey L. Ecopreneurial Education and Support: Developing the Innovators of Today and Tomorrow. Sustainability. 2020; 12(21):9228. https://doi.org/10.3390/su12219228
Chicago/Turabian StyleManning, Louise, Robert Smith, Gillian Conley, and Luke Halsey. 2020. "Ecopreneurial Education and Support: Developing the Innovators of Today and Tomorrow" Sustainability 12, no. 21: 9228. https://doi.org/10.3390/su12219228