Will Consumers Pay More for Efficient Delivery? An Empirical Study of What Affects E-Customers’ Satisfaction and Willingness to Pay on Online Shopping in Bangladesh

Round 1

Reviewer 1 Report

The paper is interesting and well structured. However, the significant limitations regards the fact that the sample is drawn from university students. This universe is considered to be a bias in scientific papers, unless the analysis is conducted on a wide range of students of different universities, with a huge sample.

Author Response

Please find response attached. Thank you.

 

 

Author Response File: Author Response.pdf

Reviewer 2 Report

The paper is written well. However, I have seen a number of spelling errors and English language grammar style errors. For example, Page 16 DE2 (It should start with "I expect...") similarly, other errors like CSE2 on the same page etc.

The authors must make all such corrections.

Author Response

Response to reviewer 2 comments

 

Dear Reviewer,

Thanks for your valuable time and effort in reviewing this article. Your constructive comments have helped us improve the quality of the paper. A revised manuscript with the correction sections yellow marked was attached as the supplemental material for easy check.

 

The reviewer comment:

The paper is written well. However, I have seen a number of spelling errors and English language grammar style errors. For example, page 16 DE2(it should start with “I expect”) similar errors like CSE2 on the same page, etc.

 

Response: Thank you very much for your recognition of the quality of this manuscript. Following your comments, we re-edited page 16 and tried to make more clear (DE2 and CSE2). DE2. I expect to deliver the product supported on an allocated time. CSE2 I expect to the search for inexpensive product pacts in different on-line retailer's webpage.Besides, we have carefully proofread the manuscript.

 

We appreciate the hard work and time that you have spent on this manuscript; please accept our earnest thanks for your contributions to the improvement of this paper.

 

 

Author Response File: Author Response.pdf

This manuscript is a resubmission of an earlier submission. The following is a list of the peer review reports and author responses from that submission.

Round 1

Reviewer 1 Report

The paper is interesting but reveals several relevant limitations:

the empirical research is limited to Banlgadesh, that is a country with very specific features: a geographical comparison would be needed. the empirical analysis only tests positive factors of online shopping but does not take into account the comparison with non-online shopping and the different perception.

These two limitations make the paper narrow in its implications although the overall structure is good and the topic interesting. The suggestion is to enlarge the geographical setting, maybe comparing very different countries and to revise the variables also with reference to negative perceptions. The lack of comparison with non online shopping is a limitation but could be a further step to proceed with the research.