1. Introduction
Vietnam has achieved high economic development in recent years. The GDP growth of Vietnam hit 7.08% in 2018, which is the highest since 2008. The high economic development has also helped sustain the growth of Vietnam asset market. The solid supply and demand across residential, office, and industrial sectors have paved a solid foundation for the Vietnam estate market, making 2018 being a good year for the real estate market in Vietnam. The prosperous outlook in the Vietnam estate market is expected to continue for many years [
1].
The Vietnam real estate outlook 2019 report gives more details about the Vietnam estate market. In terms of apartment, the supply in Q4 2017 increased by 8559 units, which is a 12% quarter-on-quarter increase [
1]. In 2018, the apartment supply for the middle class increased while high-end and luxury apartment supply increased slightly. In addition, high-value transactions of merger and acquisition (M&A) in the residential, commercial, and industrial segments also increased, showing that real estate in Vietnam is attractive to foreign investors. In the M&A market, real estate, consumer goods, banking, and finance are main subjects to acquires. Those properties in big cities or new urban areas with high population and resorts and hotels in the city center are popular products to investors [
2]. The excess demands and less supplies make more successful deals in the estate market. Specifically, housing, industrial area estate, and resort have attracted Korean and Japanese. This trend is expected to continue in many coming years and the M&A activities are expected to grow [
3]. In 2017, the rapid growth in the real estate sector has attracted many investors worldwide [
4].
However, one challenge faced by estate companies in Vietnam is increasing competition. For the Vietnam estate companies, how to better survive in the estate industry is an emerging issue. There are different approaches for an estate company to improve its competitiveness, including scaling up its business operation by self-expansion and using the strategy of alliance. In the past, companies, especially those of small sizes, focused on using the approach of self-expansion to achieve economies-of-scale that could offer competitiveness. The use of strategic alliance has been mostly neglected, especially in an emerging estate market. However, compared with self-expansion, the strategy of alliance appears to provide more benefits, such as fast to scale up its operations, lower cost, and complimentary to weak company. The use of strategic alliance appears to be able to gain competitiveness with a relatively lower cost and less time due to a joint effort. For a company that has nearly approached its economies of scale, this strategy becomes more important because of fewer solutions available. However, one essential key to the success of a strategic alliance is the formation of a right partnership that indeed depends on a scientific and systematic approach. Literature shows that almost all of the past researches were dedicated to the assessment of the efficiency for estate companies, and the use of strategic alliance for estate companies to improve competitiveness has been rarely appeared. One possible reason is the lack of a concrete and systemic approach to assist estate companies to implement the strategy of alliance. As the competition in the Vietnam estate market becomes increasingly fierce, such an approach has become important for estate companies to gain competitive advantage and survive better in this industry.
Literature also shows that various approaches have been proposed to assess the operational efficiency of real estate companies, such as the translog cost function [
5], traditional Data Envelopment Analysis (DEA) [
6,
7,
8], super-slacks-based measure (SBM) DEA [
8], and stochastic frontier models [
9]. However, each of these tools alone cannot help the implementation of a strategic alliance on a reasonable basis as they are mainly used to assess the past performance of a company. For a strategic alliance, the partnership based on future performance is more meaningful. Thus, the combination with a forecast model is reasonable and necessary. Thus, in this research, a hybrid approach combining Data Envelopment Analysis (DEA) with grey forecast is used. In addition, a concrete and systematic approach is proposed to facilitate the implementation of the strategy of alliance.
For empirical study, 16 companies in the Vietnam estate industry were selected as Decision Making Units (DMUs). Having determined the input and output variables, the historical data of these DMUs in the time period 2013–2017 were collected. Then, the GM(1,1) was employed to predict their future performance (data) in the time period 2018–2019. Then, the super-SBM DEA was used to evaluate the past, current, and future performance for these DMUs. For strategic alliance, one of the DMUs, Becamex Infrastructure Development Joint Stock Company (IJC), was selected as the target company to illustrate the formation of right partnerships from 5 available scenarios for a strategic alliance. The results showed that the company Kinh Bac City Development Share Holding Corporation (KBC) is the best partner for the company IJC. In addition, it is found that not all partnerships are beneficial for the allied members, suggesting that prudence is still required when using the strategy of alliance.
The rest of this paper is organized as follows.
Section 2 includes a literature review, including some definitions of strategic alliance, DEA, and grey systems theory, and definition of mean absolute percentage error (MAPE).
Section 3 introduces the methodology.
Section 4 includes an empirical study and an analysis of results.
Section 5 gives a conclusion and suggests future research direction.
3. Methodology
3.1. Research Procedure
This research uses a procedure with 9 steps. Each of the steps is detailed as follows.
Step 1: Data collection.
The data of DMUs were collected from the General Statistics Office of Vietnam, and some financial reports were collected from VietStock and CafeF, which are two famous stock markets in Vietnam. In this research, one DMU was selected and is defined as a target company that is a basic company that selects other companies as partners for a strategic alliance.
Step 2: Selection of input/output variables.
Inputs and outputs are main impact factors used by DEA model to measure the relative efficiency of a DMU to other DMUs.
Step 3: Forecasting.
Grey Prediction is to forecast the results of enterprises based on historical data. In this research, the GM(1,1) was used for forecasting.
Step 4: Forecast accuracy analysis.
The error in prediction is unavoidable. Therefore, the MAPE (Mean outright percent blunder) was used to gauge the exactness esteems in measurements. The smaller the MAPE indicates the higher prediction accuracy. In case of high forecasting error, it needs to reselect the information sources. Mean absolute percentage error (MAPE):
Mean absolute percentage error (MAPE) is a measurement that can be used to measure the accuracy between the actual and forecasting data. The smaller the MAPE, the higher the forecasting accuracy is. Equation (1) shows the formula for calculating the MAPE
where the Actual
t are Forecast
t observations at the time period t and n is the total number of observations. Lewis [
26] defined the four classes of reliability for MAPE to help understand the level of reliability of the forecasted data (see
Table 1).
Step 5: Selection of DEA model.
In this step, the Super-SBM-I-V was used to measure the efficiency of different DMUs.
Step 6: Pearson correlation analysis.
DEA was used for incompetency estimation for DMUs by developing a comparative effectiveness score through the change of the multiple foundation data into a ratio of a single virtual output to a single virtual input. Subsequently, correlation testing for collected input and output is quite important. In this research, the Pearson Correlation Coefficient Test was used to check the suitability of selected input and output variables.
Step 7: Analysis before strategic alliance.
This step aimed to select one target company and understand its performance before applying strategic alliance with allied members. This helped to understand the performance of the target company after applying the strategic alliance in the next step.
Step 8: Analysis after strategic alliance.
This step aimed to analyze the performances of various alliances available for the target company selected in the previous step. From the results available from different strategies of alliance, we can identify the best one for a selected target company. The performance of each strategic alliance can be estimated by using the supper-SBM-I-V model.
Step 9: Summary.
This step aimed to summarize a suggestion, based on the previous step. Basically, the strategic alliance should result in positive results that can benefit all allied members.
3.2. The Grey Forecasting Model GM(1,1)
The grey model GM(1,1) associates with time series and includes some differential equations that have structure varying with time. It has been widely used for forecasting. One advantage of the GM(1,1) is computational efficiency, another advantage is that only a few series of data are required. Basically, at least 4 consecutive data with equal time intervals are required for the GM(1,1) to obtain a reasonably accurate prediction.
Figure 1 shows the procedure of Grey prediction.
The procedure of grey prediction using GM(1,1) is detailed as follows. Given the variable primitive series
as Equation (2), the construction of the GM(1,1) model is detailed as follows.
where
is a non-negative sequence and
is the total number of data observations.
The Accumulating Generation Operator (AGO) is one of the most important characteristics of grey theory, which can be used to eliminate uncertainty of these primitive data and smooth randomness. The AGO is defined in Equation (3).
where
X(1)(1) =
X(0)(1),
= , and
k = 1, 2, …,
n.
The
is defined in Equation (4).
where
Z(1) (
k) is the mean value of adjacent data defined in Equation (5)
Based on the
, a GM(1,1) model that corresponds to the first order different equation
can be constructed by the Equation (6).
where parameters
and
are called developing coefficient and grey input, respectively.
In practice, parameter
and grey input
are not calculated directly from Equation (6). Instead, the solution of the above equation is obtained using the least square method, i.e., Equation (7).
where
denotes the prediction
X at time point
k + 1 and the coefficients
can be obtained by the Ordinary Least Squares (OLS) method as defined in Equations (8), (9), and (10).
and
where
Y is called data series,
B is called data matrix, and
is called parameter series.
We obtained
(
k) as follows. Let
be the fitted and predicted series.
where
Applying the inverse accumulated generation operation (IAGO), i.e., Equation (11).
3.3. Non-Radial Super Efficiency Model (Super-SBM)
In this study, the non-radial Slack-based measure of super-efficiency (super SBM) of DEA is used. This model was introduced by Tone in 2001 [
27].
In the super SBM model, given
n DMUs with the input and output matrices
X =
and
Y =
, respectively. Let
be a non-negative vector in
. The vectors
and
indicate the input excess and output shortfall, respectively. This model provides a constant return to scale. It is defined in Equation (12) that subjects to Equation (13) [
27].
The variables S+ and S− measure the distance of inputs Xλ and outputs Yλ of a virtual unit from those of the unit evaluated. The numerator and the denominator in the objective function measure the average distance of inputs and outputs, respectively, from the efficiency threshold.
Let an optimal solution for SBM be (). A DMU ( is SBM-efficient, if . This condition is equivalent to and , no input excesses and no output shortfalls in any optimal solution. The SBM model is non-radial and deals with input/output slacks directly. The SBM returns and efficiency measure is between 0 and 1.
The best performers have the full efficient status denoted by unity. The super SBM model is based on the SBM model. Tone (2001) [
27] discriminated these efficient DMUs and ranked the efficient DMUs by super-SBM model. Assuming that the DMU
is SBM-efficient,
, super-SBM model is defined in Equation (14) and subject to Equation (15).
The input-oriented super SBM model is derived from Equation (14) with the denominator set to 1. The super SBM model returns a value of the objective function that is greater or equal to 1. The higher the value, the more efficient the unit is.
3.4. Company Selection
In this research, 20 household recorded land organizations with the most noteworthy market capitalization were initially targeted as DMUs due to their significance in the real estate industry in Vietnam.
However, four of these companies, including C.E.O Group Joint Stock Company, LDG Investment Joint Stock Company, NoVa Land Investment Group Corporation, and Vincom Retail Joint Stock Company, were excluded due to the unavailability of their historical data. As a result, only 16 of 20 companies were included and listed in
Table 2.
3.5. Input and Output Variables Selection
The input and output variables selected for evaluating DMUs are important. These selected variables should be able to reveal the performance of DMUs. In this research, some past researches in the real estate area were referred in order to find suitable variables as inputs and outputs.
Table 3 shows the summary of input and output variables used in some past research for the assessment of DMUs.
In this research, charter capital, asset value, selling expense, and general and administrative expenses are selected as input variables, while revenue from sales of goods and services and profit before Tax (PBT) are selected as output variables. These variables are further detailed as follows:
Charter capital (I): is capital stated in company’s charter as a reflection of its business scale to investors. Capital includes both tangible assets, such as factories or manufacturing facilities, and financial value of the firm’s intangible assets.
Asset Value (I): this is the total asset value the enterprise owns, which is an internal resource that can be used to create benefits in the future.
Selling Expense (I): this refers to costs occurred when selling products, both directly and indirectly. Direct expenses include costs for delivery or sales commissions. Indirect expenses can be put as expenditure spent to earn sales. Some typical categories of indirect expense are budget for marketing and salaries of sales and marketing staff.
General and Administrative Expense (I): this refers to costs a firm needs for daily operation and business administration. These expenses are incurred regardless of no production or sales occur. This means companies with centralized management have a tendency to have higher G&A expense.
Revenue from Sales of Goods and Services (O): this is an output variable about the revenue firms generated from selling their products and services. The term is also referred as Operating revenue because the revenue is generated from the company’s daily business operation.
Profit before tax (PBT) (O): this is an output variable that refers to a company’s profit before subjected to corporate income tax, with all expenses generated from revenue deducted, including interest expenses and operating expenses.
Table 4 shows the data of these input and output variables collected from the Vietstock Website [
34].
4. Empirical Results and Discussion
4.1. Data Processing
Table 5 shows the collected data of Chartered Capital for the company TDH (DMU16) in the time period 2013–2017 (Source: Vietstock [
34]).
Based on
Table 5, the forecast data of CCL for the company TDH in the year of 2018 by using GM(1,1) are derived and illustrated as follows. The primitive series of data is as follows.
Using the AGO, we can derive the accumulated values as follows.
Each of the data is derives as follows.
The accompanying mean means can be then derived as follows.
Substitute the crude arrangement esteems to Gray differential conditions, we can derive the following equations.
Linear equation is rewritten in matrix form as follows:
Least square method is then applied to find
a and
bApply
a and
b determined an incentive to the differential condition to create the brightening condition
Prediction model is as the formula.
By substituting different values of
k into the equation, we can derive the forecast data in 2018 as shown in
Table 6.
All DMUs information sources and yields information in the period 2018–2021 can be determined by utilizing the above computational process. A case of conjecture layout can be seen beneath and all the forecasted results are shown in the
Appendix as references.
Table 7 shows the forecast data for all the input/output variables in the year of 2018, and the forecast data of the years from 2019 to 2021 are listed in
Table A1,
Table A2, and
Table A3 in
Appendix, respectively. However, due to space limitations, we only illustrate the computational process by using the data of the year 2018.
In this paper, Mean Absolute Percent Error (MAPE) defined in Equation (1) is used to assess the accuracy of forecasting data.
Table 8 shows the MAPE results of the DMUs.
Some of the 16 DMUs are found with an average MAPE greater than 20%, due to remarkable changes in their business data in recent years. The change in the estate market in 2013–2017 is found big. Real estate prices have been rising robustly in recent years, propelled by Vietnam’s recovery from the housing bust of 2009–2013 and by a booming economy. For example, in Q4 of 2017, the primary market apartment prices in Ho Chi Minh City (HCMH) went up by 3.6%, according to Jones Lang LaSalle. Secondary market apartment prices witness an increase of 0.5% yearly during the same period. The average asking price of HCMC villas and townhouses rose by 13.6% in Q4 of 2017. In the secondary market, asking prices of villas and townhouses went up by 4.5% annually, rose by 44% in Q4 of 2017. Villas and townhouse sales in HCMC increased by 25% both from the previous quarter and from the same quarter last year, according to Savills World Research. In Hanoi, apartment prices fell during the year to Q4 of 2017. Primary market apartment prices fell by 2.5% during the year to Q4 of 2017, according to Jones Lang LaSalle. Secondary market apartment prices fell by 6.6%. The continuous growth of supply in Hanoi, as well as a shift in buyer interest to mid-end and affordable segments, in part, might have contributed to the softening of property prices in the capital [
31]. With the exception of these companies, the average MAPE of all DMUs is around 11% that is acceptable for this research.
4.2. Pearson Correlation Analysis for Input and Output Data
One prerequisite of the input and output data for the DEA is the existence of isotonicity relationship among them, which means more input will lead to more output, or at least the same level of output, under the same operation condition. To check the isotonic relationship, Pearson correlation coefficients are used in this research.
Table 9 shows the degree of correlation between two variables.
A correlation coefficient > 0.8 means a very high correlation between two variables, a correlation coefficient between 0.6–0.8 means a high correlation, a correlation coefficient between 0.4–0.6 means a medium correlation, a correlation coefficient between 0.2–0.4 means a low correlation, and a correlation coefficient < 0.2 means a very low correlation.
Table 10 shows the results of Pearson correlation coefficients obtained from the year 2013 to 2017.
Table 11 shows the results of Pearson correlation coefficients obtained from the year 2018 to 2020.
These Pearson correlation coefficients show solid isotonic relationships between the input and output variable in each year, which indicates the suitability of these input and output variables used in this research.
4.3. Performance Analysis before Strategic Alliance
In this section, the Becamex Infrastructure Development Joint Stock Company (IJC) is selected as the target company that is supposed to form a partnership with other companies in the Vietnam estate industry. The IJC is an estate company established in 2007 in Vietnam. This company owns capital about VND 2,741,945,250,000 and focuses on investing assets of transport infrastructure, real estate, and service business, etc.
The software Super-SBM-I-V was used to obtain the efficiency scores DMUs before applying strategic alliance.
Table 12 shows the ranking and efficiency scores of the 16 DMUs in the year 2017 (before applying strategic alliance).
Table 12 shows that in the year 2017 the company ITA performed the best with the efficiency score (9.0987132), while the IJC performed poorly due to being ranked to 12. For further investigation, we run the software again to understand the rankings of these DMUs in the time period 2013–2016.
Table 12 shows the rank (R) and score (S) of each DMU (D).
Table 13 shows that about half of the DMUs perform efficiently as their efficiency scores are greater than 1, implying they are efficient in the time period 2013–2016.
As the company (IJC) once again shows a poor ranking number, which implies that this company requires a change on its current status, thus in this research the IJC was selected as the “target company” to investigate opportunities (partnerships) to change its current status and improve its efficiency.
4.4. Performance Analysis after Strategic Alliance
As a target company, the IJC is used to combine with other DMUs to form a different partnership for strategic alliance. A total of 31 scenarios (16 of them are individual DMUs and 15 of them are combinations of the IJC with other DMUs) are initiated for comparison.
Table 14 shows the efficiency scores and rankings derived for these scenarios, after applying a strategic alliance based on the data in 2017.
These scenarios of strategic alliance can be separated into two groups: Good alliance partnership and Bad alliance partnership. For the IJC, the Good alliance partnership includes the alliances with the following companies: KBC, DXG, FLC, KDH, KLC, and NLG. Especially, the alliance with the KBC company is the best partner for IJC as this alliance can improve the ranking of the IJC from 21 to 6. The bad partnerships include the alliances with SJC, NBB, TDH, QCG, PDR, HDG, SCR, DIG, and ITA as these alliances recess the efficiency for the IJC.
For further investigation, we have run the software to understand the performance of different scenarios of strategic alliance in the future time period from 2018 to 2020.
Table 15 shows the efficiency scores and rankings of different scenarios in the year 2018.
Table 15 shows that for the IJC company the alliances with companies KDH, DXG, KBC, NLG, and FLC can lead to good partnerships. Especially, this result ensures again that, for the IJC company, the alliance with the KBC can achieve the best result.
Table 16 shows the results of these scenarios in the year 2019.
Table 16 once again shows that for the IJC company good partners include companies KBC, TDH, KDH, DXG, NLG, and FLC due to improved efficiency from these partnerships. The company KBC once again is the best partner for the IJC company. In fact, this alliance can benefit both allied companies. The partnerships IJC+TDH, IJC+KDH, and IJC+DXG are found beneficial for the IJC company as these strategic alliances can improve its efficiency and ranking.
Table 17 shows the efficiency scores of different scenarios in the year 2020.
Table 17 shows that KBC, TDH, KDH, NLG, and FLC are good partners for the IJC company in 2020 due to improved efficiency. Again, the company KBC is the best partner for the IJC company and both companies can benefit from this alliance.
4.5. Discussion
- (1)
From
Table 14,
Table 15 and
Table 16, we know that for the IJC the company KBC is not the best partner in the year 2018, but the KBC becomes the best partner in the years of 2019 and 2020. This indicates that the KBC is a good long-term partner for the IJC. In 2020, the strategic alliance of IJC+KBC can benefit both companies as the efficiency score of this alliance is 1.88931 that is better than the individual efficiency scores 0.56375 and 1.46558 for the IJC and KBC, respectively.
- (2)
From
Table 16, we know that for the IJC the company TDH is the 2nd best partner in the year 2020 as the efficiency of the IJC can be improved from 0.56375 to 1.60734. However, the individual efficiency of the TDH this year is 4.19987 that is much higher than that of the alliance with the IJC. Consequently, the TDH is expected to be reluctant to an alley with the IJC.
- (3)
Reference [
8] is one rare research that has employed the super-SBM DEA model to assess the performance of real estate companies in China. One merit of the super-SBM DEA model is that it can better discern companies at the frontier. In this present research, we have employed this kind of model to assess the performance of estate companies in Vietnam. To our best knowledge, this is the first paper employing this kind of model to assess the real estate companies in Vietnam. In addition, in this present research, the super-SBM DEA has combined with the grey model GM(1,1) as a hybrid approach to assess the forecast performance for the estate companies. In Reference [
8], it only includes the super-SBM DEA model. This present research is one step forward to better utilize this model for an advanced purpose.
- (4)
The approaches proposed in past researches, such as the translog cost function [
5], traditional DEA [
6,
7,
8], super-SBM DEA [
8], and stochastic frontier models [
9], have been only focused on evaluating companies in terms of past performance. They have not been promoted to support the implementation of a strategic alliance based on more reasonable data.
- (5)
This hybrid approach is a systemic methodology as it can implement the strategic alliance step by step. Not only for the real estate industry but this approach can also be applied to other industries to extend its applications and impacts.
- (6)
This research focused on a new emerging real estate market in Vietnam. No such assessment has been performed in this market. Therefore, this research has its specific application domain.
- (7)
In this research, we focus on using the strategic alliance to improve efficiency for companies or the competitiveness for companies. Essentially, this strategy can be regarded as a fast way to scale up the operation of a company at a fast speed. In Reference [
6], the authors found that economies of scale of a company may improve the company’s technical efficiency. We consider the strategic alliance is one fast approach to achieve the economies of scale for a company and at a lower cost.
- (8)
The real estate industry in Vietnam is still at an early stage and has much potential to be further developed. In this research, we have identified and quantified the input factors that affect the efficiency of real estate companies in Vietnam. This essentially helps individual companies improve their input efficiency and enhance their chance of survival in the current competitive environment.
- (9)
In Reference [
23], the authors found that those estate companies diversified into other sectors had a better result than that only focus on the real estate sector. Therefore, the strategic alliance with companies in a different industry, i.e., horizontal strategic alliance, can be a future research direction.
5. Conclusions
Along with high economic development, the real estate industry in Vietnam grew very fast in recent years. However, this also introduces fierce competition into this industry. Advanced management becomes increasingly essential for Vietnam estate companies to gain competitiveness and survive. To achieve this, a strategic alliance is one applicable approach. For a strategic alliance, a concrete and systematic approach is necessary.
In this research, we have proposed concrete and systematic procedure implementing strategic alliance. A hybrid approach combining GM(1,1) with super-SBM DEA model has been used to forecast and assess the past, current, and future performance. In addition, the bad and right partnerships have been identified, from which a target company can find the right partner for a strategic alliance. For empirical study, 16 estate companies have been selected from the estate industry in Vietnam as DMUs. Furthermore, 4 inputs and 2 outputs have been used as variables and the data of these DMUs in 2012–2017 were collected. The Pearson correlation test confirms the isotonic relationships of these variables. Then, the GM(1,1) forecasts the future performance of these DMUs in 2018–2020. The MAPE shows acceptable accuracy of the forecasting data. Then, the Super-SBM model assesses the performance of these DMUs and gives a “past-current-future” view from 2012 to 2020.
The IJC company is selected as the target company applying the strategic alliance. This initiates 15 possible partnerships for the IJC company. With the efficiency scores, it is concluded that the partnership IJC+KBS is the best as it improves both companies. In addition, the results also show that only some of the scenarios beneficial, implying that prudence is still required when applying the strategic alliance. A right partnership is a key to the success of a strategic alliance. The contributions of this research are summarized as follows:
- (1)
This research proposes a hybrid approach combining GM(1,1) and super-SBM DEA models for assessing business performances of DMUs.
- (2)
This research conducts an assessment of the real estate companies in Vietnam, giving a “past-present-future” insight view for these companies. In addition to understanding their past performances, these companies can predict their future performances. Such information facilitates companies to initiate a strategic alliance based on a reasonable basis. The formation of a good partnership enables companies to improve their performances and gain competitive advantage. A concrete procedure for forming the right partnership has been provided.
- (3)
Though there are some past studies devoting to the assessment of the real estate companies, there is still a lack of concrete and systemic approaches for them to implement the strategic alliance. This research provides a concrete and systemic approach.
- (4)
The approach proposed in this research can be applied to other areas to extend its impacts on different industries.
Though with some research results, still the following directions can be focused to advance the current research. First, only some of the estate companies in Vietnam have been included in this research due to the limitations of research resources and data availability. Thus, including more Vietnam estate companies to give a whole picture in the Vietnam estate industry can be focused. Second, only some specific input and output variables have been selected and used in this research. The use of other input and output variables may provide another view to better understand these companies. Third, comparing the domestic Vietnam estate companies with worldwide estate companies can understand the performance of these Vietnam estate companies on a global basis. Forth, the extension to horizontal strategic alliance can be a future research direction. Finally, the comparison to other approaches can be performed in future research.