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Journal: Sustainability, 2020
Volume: 12
Number: 2939
Article:
Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage
Authors:
by
Ijaz Hussain, Shaohong Mu, Muhammad Mohiuddin, Rizwan Qaiser Danish and Shrafat Ali Sair
Link:
https://www.mdpi.com/2071-1050/12/7/2939
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