Does CSR Help to Retain Customers in a Service Company?
, Sandra Tena-Monferrer and Luis José Callarisa-FiolRound 1
Reviewer 1 Report
This paper is well written, whether it is in structure, inference, sample selection, and derivation of conclusions. This study selected the banking industry as the survey object, which is rare but very practical. It is recommended to be published immediately. However, it will be better if it can provide improvements in bank financial performance.
Author Response
Dear Reviewer 1,
Thank you for your positive comments about our paper. We have added, as suggested, some ways in which the effects of a good CSR policy can have on bank performance (lines 631-633). However, we consider that it would be enough to start a whole new paper on the issue.
Once again, thanks.
Yours faithfully,
Dr. Javier Sánchez.
Author Response File: 
Author Response.docx
Reviewer 2 Report
In the article there is a good methodology of research, I suggest to strengthen the literature of the subject with new scientific items related to employee citizenship
Author Response
Dear Reviewer 2,
Thank you for your comments and suggestions. We have given them full consideration in order to improve our paper.
As a consequence, your suggestion to strengthen the literature by including employee citizenship as an important asset has been considered. Between lines 81 and 83 we have included some ideas suggesting the relevance of employee citizenship in order to implement 100% successful CSR policies in any company. However, we consider including it as a variable would be enough to develop a new paper. Thank you again.
We have also highlighted the structure of the results and method sections through a small paragraph between lines 310 and 312. Highlighting that the selected method is item parcelling.
Yours faithfully,
Dr. Javier Sánchez.
