1. Introduction
Nowadays, no one questions the emergency planetary situation in which we find ourselves: global warming of the atmosphere, depletion of the stratospheric ozone layer, deforestation, loss of biodiversity, unlimited growth with hyper-consumption in the face of extreme poverty and overpopulation in cities, etc. [
1,
2,
3]. Resources are limited and humans are depleting the Earth’s natural capital at a dizzying rate.
In the 1980s, the concept of sustainability and sustainable development emerged to highlight the situation and solve the difficulties facing the world today, which seriously threaten our future. Various international organisations and bilateral and multilateral agencies such as Official Development Assistance (ODA), the Organisation for Economic Cooperation and Development (OECD), the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the United Nations, among others, have sought and are seeking measures to alleviate these problems. These actions range from international cooperation for guiding policies towards making the changes required to improve sustainability, to actions for increasing the levels of awareness and commitment of individuals, businesses, institutions and governments. The measures proposed by experts in order to make the world more sustainable can be grouped into three clusters [
4]:
scientific-technological (for instance, developing clean energies and increasing process efficiency), leading towards a circular economy.
educational, aimed at changing attitudes and behaviour (such as responsible consumption, fair trade and citizen activism).
political (likewise legislation for environmental protection, at a local and global level, and binding agreements for the eradication of extreme poverty).
The European Higher Education Area focuses training on student learning and learning outcomes measured by means of competencies [
5]. Future professionals can be trained in competencies by promoting social transformation through a sustainability approach. It is therefore essential to include sustainability training in university studies (also at any level of formal-early childhood, primary and secondary- and informal education). Education linked to real problems must be provided in order to produce professionals with skills in critical thinking, active learning, collaborative work and emotional intelligence, among other skills required to tackle current problems and those in the future of society [
6,
7,
8].
Higher education institutions constitute a fundamental means of implementing these types of measures and to ensure their impact on society [
9,
10]. To this end, it is essential to have the following information:
Given that students in the field of business administration and management will be the future decision-makers in the sphere of production and consumption, it is essential that they are fully prepared in education for sustainable development. In their jobs, they will act as drivers of change in order to raise awareness and modify individual and social behaviour to make it more sustainable. It is therefore very important to determine the degree of knowledge they possess about sustainability so that more precise and effective approaches can be made towards their training.
In order to provide new evidence on this matter, the present study proposes a questionnaire aimed at capturing the level of students’ self-perception regarding proficiency in sustainability competencies when undertaking the Bachelor’s Degree in Business Administration and Management (GADE). Second, we validate this instrument by conducting an empirical analysis among first year GADE students enrolled at the Universidad de Murcia and the Universitat Internacional de Catalunya (both universities located in Spain). With the information collected we calculate the skill gap; that is, the difference between the expected level they should possess when graduating and their current level of acquisition (at the time of entry) of sustainable competencies. The results obtained are expected to help academics reformulate the teaching strategies used at undergraduate level in order to ensure full acquisition of sustainable competences at the time of graduation. Likewise, the results might also be valuable at lower educational levels, helping teachers to reconsider the pedagogical strategies that might help decrease a potential skill gap between college and university.
Taking into account the above-mentioned considerations, this paper contributes to the existing literature by providing an explicit response to the following research questions:
RQ1: What is the students’ self-perception of their level of acquisition of sustainability competencies before entering university?
RQ2: What is the skill of the different sustainability competencies?
After this introduction, the rest of the article is structured as follows. First by the conceptual frame of reference, which presents the literature review regarding sustainability in higher education as well as works focusing on the specific field of business administration and management.
Section 3 explains the methodology employed, with a description of the instrument used for the analysis of sustainability knowledge as well as its application in a specific context (Universidad de Murcia and Universitat Internacional de Catalunya) and the type of analysis carried out with the data collected. The results are presented in
Section 4, while their interpretation and implications are described in
Section 5, together with a summary of the main contributions and an outline of future lines of research.
5. Discussion and Conclusions
Unsupportive hyper-consumption, production systems that are not respectful of the environment, and the demographic explosion, prevent the needs of the majority of the world’s population from being satisfied, which translates into unsustainable imbalances.
Given that today’s students will in the future be responsible for making individual decisions about consumption and production, and some of whom might even influence collective decisions, it is very important to include the principles of sustainability in higher education, regardless of the field of expertise. The design of learning strategies with this focus is of paramount importance for generating sustainable awareness among students, and for changing their attitudes towards behaviours that are more respectful to society and the environment. An appropriate educational training in sustainability competencies would facilitate this change, and thus be more in alignment with contributing further to the sustainable development goals.
The arguments outlined above explain why research on the field of education for sustainable development at higher education levels is increasingly drawing the attention of both academics and policy makers. While many different initiatives already exist, more research is required to develop new tools and strategies; first, to evaluate the level of proficiency of sustainability competencies possessed by students, and second, based on the results of this assessment, to design and incorporate interventions for correcting the potential imbalances identified [
8].
This work builds on the map of sustainability competencies [
11,
42] and particularises it for business and management students. Taking as a starting point the list of competencies included in the map—those that students should have acquired on completing their studies—we have designed an instrument that facilitates this competency assessment. This instrument takes the form of a questionnaire that can be adapted to other disciplines and provides a useful tool for business faculties and schools to determine the level of proficiency in sustainability competencies possessed by freshmen. Based on the results, more informative decisions can be made about how to direct teaching strategies in specific directions in order to address those competencies that are less developed.
For the purpose of this study, we submitted the questionnaire to a group of first-year students enrolled in the Bachelor’s Degree in Business Administration and Management at two Spanish universities (UIC and UM) during the academic year 2020/21. This survey provides valuable information on the self-perceived level of acquisition of competency units that appear on the competency map. In addition to a description of how the questionnaire has been designed and validated, we also exemplify how it can be applied and the type of analysis that can be derived from its application, reporting the assessment of sustainability competencies of this particular group of students. We discuss not only the level of achievement of the different units of competencies, but also explore the skill gap in greater depth; that is, the difference between the expected level of proficiency students should possess when graduating and the current level of expertise. The instrument thus provides a snapshot of the reality of a given group of students and, based on this information, the teaching staff may be able to design an educational strategy aimed at improving the level of acquisition of those competency units. Following this line of research, some studies have already started investigating the potential links between different pedagogical strategies and the development of competencies in sustainability [
46,
47,
48].
Our findings reveal that students perceive that they have deficiencies, since they present a skill gap in the units of competency that oscillates between 51% (CU8) and 67% (CU4_i). The unit of competencies with the highest GAP refers to aspects concerning social justice and social impact—CU4_i (GAP = 67%) and CU4_j (GAP = 63%)—as well as interactions with other actors (CU7, GAP = 58%) and general knowledge (CU1, GAP = 58%). A possible interpretation could be that, since they have yet to study specific business-related subjects (e.g., microeconomics, world economics, macroeconomics, business ethics, finance, etc.), first-year students are unaware of the indicators for measuring the social impact of their professional decisions (products and services), and have only a vague idea of what their future professional life might be. Business studies are very broad in scope, so this uncertainty about the type of employment they might pursue is perfectly understandable. Thus, in order to address these deficiencies and foster the acquisition of sustainable competencies, educational interventions at university level should be aimed at presenting students with real case studies in which they are faced with problems requiring different solutions, taking into account their potential impact. Such types of activity, based on problem- or challenge-based learning, mimic real life situations and are intended to help students become aware of the implications underlying their decisions.
A further relevant finding is that students with a background (high school) in social sciences and humanities appear to behave no differently from those coming from other disciplines. The small variations found between the two groups indicate that, while in high schools students receive a different preparation (more oriented towards specific career paths such as technology, social sciences, sciences, arts, etc.), the type of competencies addressed are not dependent on the content taught. Increasingly, teaching methods are including experiential activities such as dealing with real problems or simulation of real cases. In doing so, students are faced with decisions where sustainable principles enter into play, and therefore CUs can be introduced to a greater or lesser extent. Significant differences between the two groups are only found when examining the specific indicators for measuring and describing the social impact (CU4i), and the deontological and ethical principles of the profession and of sustainability (CU8). It may therefore be concluded that the introductory courses in economics undertaken at high school seem to play a role, at least in regard to providing an initial understanding and/or awareness on the fundamentals of how to describe and measure the social impact of products and services related to their professional field, and the ethical implications of the different activities undertaken. However, it should be pointed out that the skill gap is high, which indicates that university professors should devote special attention to this issue in the courses they teach. How to measure social impact is something that stretches across all departments of an organisation (e.g., sales, operations, human resources, accounting, etc.), so these sustainable CUs can be encouraged regardless of the specific focus of the course.
As expected, our findings also reveal that prior training in sustainability is highly influential, since significant differences are found when splitting the sample by taking this variable into account. Students with a prior background in sustainability outperform those who do not (higher average values in all CUs). The presence of students with and without prior knowledge in sustainability in the same classroom poses a considerable challenge to educators, since they run the risk of taking for granted concepts that not all students have acquired and therefore overlook basic concepts. On the other hand, they may address a given topic only superficially, in which case students with a more extensive knowledge of the subject may get bored. One way of minimizing this problem could consist in applying a strategy requiring students to collaborate with each other in order to solve a problem or an exercise. For instance, students could be grouped according to a series of parameters (e.g., knowledge of sustainability, ability to work in teams, entrepreneurial behaviour, etc.), thus forming teams with heterogeneous profiles in which each student is unique and all profiles are needed to solve the task. This strategy could be combined with the introduction of features coming from gamification [
49].
Finally, we also investigated the potential effect of gender. As discussed in the literature review, women tend to develop a more sensitive attitude towards sustainability. Nevertheless, our results suggest that the differences are minimal, and are only statistically significant (in favour of women) when considering general knowledge (CU1) and the choice of sustainability strategies, products and services related to their professional field (CU6). Some activities could be implemented to reduce these differences, as follows: First, as discussed above, it is highly advisable to have students work in mixed groups. It is not necessary for the professor to decide on the formation of such groups, but rather to establish gender diversity as a prerequisite for choosing group members. Second, additional effort should made to raising awareness among male students about the importance of sustainability. This can be done by organizing talks, workshops and seminars that are led by men. In this way, male students could feel more identified with and committed to an important issue such as sustainability. Finally, specific activities could be organized to provide students with first-hand experiences designed to sensitize them about the relevance of sustainability. If properly managed, such activities and experiences would help male students understand that this is an area in which men also have a place, and where they can lead projects that have an impact on society.
The two-dimensional ANOVA analyses reinforce the all the foregoing. Women with previous training in sustainability show a greater likelihood of attaining high levels in certain competencies (CU1, CU2, CU3, CU5_g, CU6 and CU7) concerning the dimensions of sustainability, environmental impact, resource planning in projects and interaction with other social agents. Furthermore, those students with an educational background in social sciences and a humanities profile, and who have received some training in sustainability, are more likely to acquire a high level of proficiency in certain units of competency (CU3, CU4_i, CU5_g and CU7).
In the light of the above findings, a series of implications can be derived. First, we believe that this study makes an original and necessary contribution to the higher education and sustainability literature by proposing an instrument that is easy to implement and capable of creating a map indicating the deficiencies that students may present when entering university. This information is critical for the effective design of educational intervention strategies. Moreover, the consistent use of this instrument at the beginning of each academic year would enable students’ progress to be monitored and therefore to revise the teaching strategies programmed accordingly. Second, we argue that is necessary to increase the use of interactive and action-oriented methodologies, such as project-based learning, service learning, problem-based learning, case studies, discussion groups and role-playing games. All these methodologies share the common feature of promoting analysis and critical thinking, with the aim of finding innovative solutions to social problems, which in turn promote the development of non-cognitive skills to help students in the development of sustainability competencies. Third, the above methodologies should be applied in a multidisciplinary way involving several subjects. At this stage, both horizontal and vertical coordination are of paramount importance. Specifically, the establishment of good coordination mechanisms would prevent the overlapping of topics (or even case studies) between subjects and thus allow the distribution of the competencies among the curricula. This entails decisions about which competency units should be emphasized and to what extent—the level of depth—in each course. In addition, professors could reach agreements about the most appropriate teaching strategies to adopt at each educational level. Likewise, coordination might also open the door to the development of joint activities between subjects and (even) among students from different courses, thereby fostering interdisciplinary collaboration. Fourth, not all professors possess the knowledge and ability for the successful introduction of these methodologies in their courses. In addition, specific training in sustainability is necessary for professors themselves. In order to remedy these limitations, the design of a teacher training programme aimed at providing this information is regarded as necessary, enabling teaching staff to learn how to introduce these methodologies in their day-to-day teaching tasks. Last but not least, it is advisable to develop educational policy actions that bring together universities and high schools, with the ultimate goal of coordinating the inclusion of sustainability competencies in the curriculum of secondary and tertiary education.
Future studies should consider expanding the sample and replicating the study at other universities with business degrees in order to determine whether the results are consistent across different institutions. A further avenue that merits exploration is the effect of the sociocultural environment on students. Furthermore, family values and behaviours might also influence and shape students’ sustainability competencies. In this regard, we observed that students from the UIC (located in the region of Catalonia) have on average a higher level of acquisition of sustainable CUs than those enrolled at the UM (in the Spanish region of Murcia). It is likely that the educational system in both regions accounts for these differences. Unfortunately, our questionnaire did not cover these types of factors, so future studies should take them into account and ask respondents to provide such information when filling in the survey. On a related note, another promising research line could focus on the type of prior training received; for instance, it would be interesting to determine where students may have developed their sustainable awareness—whether in school or in extracurricula activities, events, etc.—and what prompted students to engage in such activities. Finally, while we have followed a rigorous process in the collection of data, the items used to measure the extent to which each competency unit is developed is based on self-perception metrics. We acknowledge the difficulty in establishing objective measures for evaluating the level of acquisition of a given skill and the biases related to the use of self-assessment surveys. The scales used in this study were validated and showed sufficient internal consistency, although future research work could be devoted to the investigation of alternative metrics to assess at what point and to what extent they have acquired such competencies.