Green Attributes in Young Consumers’ Purchase Intentions: A Cross-Country, Cross-Product Comparative Study Using a Discrete Choice Experiment
Round 1
Reviewer 1 Report
The paper is well written and it addressed a very relevant topic.
My personal advice is to improve the results readability, sometimes it is difficult to follow.
Moreover, it should be better argumented the reason why authors analyzed 2 completely different products, with different price, environmental impact, involvement etc.
Good luck with your research
Author Response
Please see the attachment.
Author Response File: Author Response.docx
Reviewer 2 Report
The article approaches a very relevant topic - we do need to know more about green product attributes and their implications in consumer behavior. Also, the method adopted is quite relevant, and the results are interesting for both academics and practitioners.
Still, in order to be more impactful, the article needs two major improvements.
- The literature review section is missing. The Authors introduce the topic in the introduction, and discuss results in detail citing a high number of references. Still, I believe it would be particularly helpful for readers and to build the article arguments to include a good literature review between the introduction and the method sections.
- The article includes three research questions, which are merely listed, and not supported by any literature. Eventually there are research hypotheses subjacent to the analysis - if that is the case, those hypotheses might be added to the manuscript too. Anyway, any hypotheses or questions should have a paragraph summarizing the main contributions in the literature that support them.
Although this is major revision (particularly by including a literature review section), I do feel that it won't be difficult for the authors, as the reflection on the extant literature is partly in other sections.
I wish the authors all the best.
Author Response
Please see the attachment.
Author Response File: Author Response.docx
Round 2
Reviewer 2 Report
Thank you for your effort in complying with the recommendations.
In my opinion the literature review should be section 2, and could also be longer/stronger. But clearly the article is better, so your revision was a nice improvement to the previous version.
Best of luck to you and your research!
Author Response
Please see the attachment.
Author Response File: Author Response.docx