1. Introduction
In recent years, corporate social responsibility (CSR) has emerged as a critical and enduring topic that has attracted rapidly growing scholarly attention. This explosion reflects increasing awareness among firms of their roles and responsibilities to the community as well as the environment [
1,
2,
3,
4,
5]. CSR participation by firms has been extensively scrutinized by the media, socially responsible investors, and numerous CSR rating agencies, such as Morgan Stanley Capital International, Sustainalytics, FTSE Russell, Bloomberg, and Thomson Reuters, and any CSR misconducts could have a significant impact on a firm’s reputation and its sustainability [
6]. However, CSR reporting continues to vary greatly across firms, which has prompted several investigations into the determinants of a firm’s CSR commitment. Previous studies have shown that the CEO of a firm can significantly influence CSR reporting; thus, the incentives and characteristics of the CEO can explain the differences in the reporting of CSR activities across firms [
6,
7,
8,
9,
10,
11,
12,
13].
Nonetheless, very few studies are available in emerging economies that have explored the relationship between CEO characteristics and CSR reporting [
7,
11,
14]. The aim of this study was to fill the gaps in the CSR literature by investigating how CEO tenure and CEO nationality, the two important dimensions of CEO characteristics, affect CSR reporting. We focused on these two profiles of the CEO for the following reasons. CEO tenure, the time a person spends in the CEO position, is multifaceted and complex, and its implication on CSR is still not well understood [
15]. The presence of foreigners in the upper echelons of management is an intriguing topic of growing interest as many firms around the world have embarked on internationalization agenda. At the same time, there are negative biases, protest, and reservations from various stakeholders on the merit of appointing foreign CEOs, i.e., those CEOs born outside the country of the firms they lead [
16], and the empirical evidence on the association between CEO nationality and CSR to date is very limited.
This study is underpinned by the Upper Echelons Theory (UET), which posits that the beliefs, values, and behavior of the top management greatly influence the business model and strategic choices of the firm. The UET has been used as the dominant research framework in a review study on the link between CEO incentives and characteristics and CSR outcomes [
12]. This theory contends that certain observable personal characteristics can impede or initiate decision-making, for example, the decision to undertake CSR. CEOs are critical players in the firm, and they can guide firms and make decisions that affect the firm’s CSR activities. Ref. [
17] argued that a firm’s sustainability and successful performance mainly depend on the performance and quality of the firm’s top managers. Clearly, CEO characteristics have been listed among the numerous factors that influence CSR [
12].
Thus, this paper sheds light into the question of how the length of the CEO’s tenure in the firm affects its CSR reporting. The evidence to date is limited, with mixed findings. According to [
18], there are both benefits (richer experience-based and knowledge sets) and costs (fixed paradigm) of CEO tenure, and the CEO tenure-CSR outcomes nexus is unclear, which prompted us to re-examine this issue. Another burning question is, if the CEO of the firm is of local or foreign origin, does this have any bearing on CSR reporting? This important research question has not been adequately addressed with the exception of [
16], who argued that foreign CEOs step up their CSR commitment to counter the liability of foreignness bias faced by expatriates helming local firms. Additionally, this study examines if family ownership moderates the association be-tween CEO tenure and CEO nationality, and CSR involvement, which remains largely unexplored before. Our understanding of how CEO profiles interact with family ownership to influence CSR outcomes is deficient.
We use Saudi Arabia as the empirical setup for the following reasons. First, Saudi Arabia accounts for a quarter of the gross domestic product (GDP) of the Arab world and is a member of the G20 group, making it a fascinating and significant market to research. According to Forbes Middle East, Saudi Arabia is the largest Arab Economy in 2020 and 2021 based on GDP (see
Figure 1). Further, Saudi Arabia is one of the world’s major oil exporters. During 2020 it accounted for 11% of global oil production (see
Table 1). This has resulted in pollution, which can potentially harm the economy as well as the health of the people [
1,
19]. Thus, this provides a valid reason for further investigation of CSR activities and reporting in Saudi Arabia. Second, the practices and reporting of CSR in Saudi Arabia are still in the infancy phase [
1]; therefore, it is critical to examine the effect of CEO characteristics on corporate socially responsible behavior given that CEO influence can have a major impact on CSR activities [
12].
Third, in 2016, Saudi Arabia embarked on a plan (Saudi Vision 2030) to diversify its economy beyond oil. In an effort to attract more foreign investment and intensify the privatization of state-run companies, the government has greenlighted the appointment of foreigners at the head of state-run companies [
20,
21]. Therefore, the role of foreign CEO towards firm CSR disclosure policy in Saudi Arabia is an empirical issue. Lastly, most Saudi Arabian firms are family-owned or controlled by families [
22,
23]. According to [
24], three Saudi families control more than 41% of executive board positions in Saudi listed firms, and these families dominate the boards of 68 listed firms out of 168 Saudi listed firms. Moreover, 17 other families dominate the boards of other Saudi listed firms. Therefore, it would be interesting to look into how family ownership influences the association between CEO characteristics and CSR reporting.
Using a 10-year panel sample with 34 unique Saudi firms and 206 firm-year observations, a significantly positive relationship was found between the tenure of CEOs and CSR reporting, implying that CEOs with longer tenures are inclined to be more focused on undertaking and reporting CSR, while a negative and insignificant association was found between CEO nationality and CSR, suggesting there is no difference in CSR disclosure choice between local and foreign CEOs. As for the role of family ownership in moderating this relationship, we found the interactions between CEO tenure and CEO nationality with family ownership are negative and significant, indicating that increased family ownership in firms weaken the positive association between CEO tenure and CSR disclosures, consistent with the entrenchment hypothesis. These findings can help policymakers, investors, and other stakeholders better understand the role of family ownership in influencing the CEO characteristics-CSR reporting relationship.
This study advances the CSR literature on several fronts. This is one of the pioneering studies to examine the relationship between CEO characteristics and its impact on CSR in Saudi Arabia. We provide further evidence on the positive effects of CEO tenure on the practices of CSR. Secondly, it advances the discourse on the effect of foreign CEOs on CSR reporting, an area that has received scant attention by CSR and international business scholars hitherto. Thirdly, it analyzes the moderating role played by family ownership in the association between CEO tenure and CEO nationality and CSR involvement, which, to the best of our knowledge, has not previously been addressed. Finally, to our knowledge, this is the first research in Saudi Arabia to use Bloomberg’s environmental, social, and governance (ESG) score to investigate the relationship between CEO characteristics and CSR reporting.
The rest of this research paper is organized as follows:
Section 2 reviews the theoretical framework;
Section 3 provides a review of related studies and formulates the hypotheses. In
Section 4, the research method is provided, while the findings are discussed in
Section 5.
Section 6 checks the robustness of the findings, while
Section 7 provides a conclusion, as well as the implications, study limitations, and suggested avenues for researchers wishing to undertake similar studies in future.
2. Theoretical Framework
The literature on CEOs has shown that the UET is the most widely used underpinning theory, which posits that managers perceive the reality of the strategic situation of their firms based on experience, values, and personalities, resulting in specific strategic decisions, which ultimately influence firm outcomes [
25]. According to [
10], the characteristics of a firm’s CEO are a partial predictor of organizational outcomes. As explained by [
26], the main tenet of the UET is that the demographics of the upper echelons, which are the “reflections of the values and cognitive bases of powerful actors”, have implications for organizational outcomes. UET contends that corporate strategic choices and decision outcomes can be predicted by the decision maker’s cognitive biases and personal values. Ref. [
27] argued that the CEOs are powerful individuals and responsible for strategic decision making and outcomes in organizations. They play a significant role in the decisions related to firm’s disclosures [
28]. It is therefore valuable to scrutinize the CEO’s cognitive frames, whether their prior knowledge, experience, and values inform strategic decision-making, and ultimately, corporate strategy, particularly in the context of CSR participation. According to the stakeholder theory, one of the primary objectives of firms is to balance the competing demands of various stakeholders and not just the shareholders, and the CEO plays a critical role in assessing the importance of balancing and satisfying stakeholder requirements through judicious CSR participation toward achieving the firm’s objectives, namely to create long term value and therein contributing to the greater good, not only in pure business terms but also to society at large [
29].
Based on the agency theory, separating control and ownership in a firm creates agency problems [
30]. One suggestion for resolving the agency issue (Type I) is to align managerial interests with the rest of the shareholders through managerial or family ownership [
31,
32]. In contrast, Refs. [
33,
34] argued that managerial or family ownership may not be the best solution to the agency issue because another agency problem (Type II) is created between controlling insider shareholders and minority outsider shareholders. Ref. [
35] posited a higher level of insider ownership provides management with deeper entrenchment, and hence, more opportunity for self-dealing. Ref. [
36] showed that ownership structure has strong effects on a firm’s disclosures policies either directly or indirectly. Entrenched family owners may have an incentive to extract wealth from minority shareholders by exerting pressure on firm management to influence CSR reporting; family-owned firms may also practice lower levels of corporate sustainability than non-family-owned firms. Consequently, we employed these theories to investigate the impact of CEO tenure and CEO nationality on a firm’s CSR disclosure policy with the moderating role of family ownership.
7. Conclusions
The study examined the association between CEO tenure and CEO nationality and CSR reporting. We further investigated whether or not family ownership affects that relationship, given that family firms are ubiquitous in Saudi Arabia. This study is critical for enhancing our understanding of family businesses’ CSR behavior due to their unique ownership structure and agency issues. OLS regression and descriptive statistics were used to investigate 206 firm-year observations from 2010 to 2019. The findings revealed that CEO_TEN and CSR reporting have a positive relationship, consistent with evidence in Pakistan [
11]. Meanwhile, CEO_NAT had no effect on CSR reporting, which suggests the mechanism through which CEO_NAT may create CSR transparency is much more complex that the simple dichotomy of local versus foreign CEOs. Moreover, the findings revealed that there is a negatively moderating effect of FMOWN on the association between CEO characteristics (tenure and nationality) and CSR reporting, suggesting that the incentives for family-controlled firms to engage in CSR and provide more information are lower, and the information asymmetry in such firms cannot be adequately reduced. As a result, this finding endorses the notion that family firms face more agency issues, especially arising from corporate control entrenchment. Our study advances the literature on CSR reporting in Saudi Arabia by investigating the leadership role of CEO and using more recent and extended CSR data from Bloomberg, spanning the period 2010–2019. Prior studies on the determinants of CSR reporting in Saudi Arabia by [
1,
37,
96] used self-constructed CSR disclosure index for the periods 2007–2011, 2013–2014, and 2016–2018 respectively, and focused more on the effects of audit committee and board characteristics. This study also adds to the nascent CSR literature on how the CEO profiles interact with family ownership to influence CSR outcomes.
The findings of this study provide valuable insights to policymakers and practitioners to legislate effective regulations on CEO and conduct supervision on CSR reporting and disclosure, while considering the different motivations that influence family firms towards CSR reporting. To investors, our results may encourage them to invest in firms where the CEO has been in office for a long time, because a longer-tenured CEO leads to more positive CSR results. To the stakeholders, our findings suggest that firms with long-tenured CEOs tend to be more socially responsible. Further, the results of this study indicated that interactions between CEO tenure and CEO nationality with family ownership are negative and significant, suggesting that increased family ownership in firms weaken the positive association between CEO tenure and CSR disclosures, consistent with the entrenchment hypothesis. Finally, the findings of this study should assist in assessing the potential contribution of appointing expatriate CEOs to lead Saudi firms towards the accomplishment of Saudi Vision 2030.
Like other studies, this study is not without limitations that pave the way for future empirical studies. While the percentage of foreign directors in Saudi firms has been increasing, more research is required to validate the influence of foreign CEOs. Our study did not find a clear relationship between CEO nationality and authentic CSR activities. This suggests the heterogeneity in the effects of the local/foreign CEO on CSR. The channel through which the nationality of the CEO may create authentic CSR is much more complex than the simple dichotomy of Saudi versus non-Saudi CEO. Future research may consider whether Saudi CEOs’ foreign exposure, or non-Saudi CEOs’ prior work experience in the region, subject to data availability, plays any role in influencing CSR transparency. Another limitation is the small sample size, because the required data from 2010 to 2019 for most listed firms were unavailable, which means the results may not be generalizable to other Saudi firms, or other countries. The difficulty and complexity in gathering data on the profile of CEOs restrict the opportunity to investigate additional behavioral biases and demographic factors. Therefore, research carried out in the future could be enriched by investigating the impact of the relationship between different CEO characteristics and CSR, as well as incorporating additional research methods, such as CEO interviews, surveys, and in-depth case studies, to ascertain corporate management’s perceptions of CSR participation. Despite the inherent limitations associated with data availability and small sample size that beset most corporate governance studies in the MENA region [
104], this study paves the way for future investigations on the heterogeneity of family businesses [
105] and other contingency factors that drive the CEO profiles and CSR relationship in the MENA region and elsewhere.