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Sustainability
Volume 13
Issue 23
10.3390/su132313470
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Article

Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention

by
Pi-Hsia Liang
* and
Yan-Ping Chi
Department of Management Information System, National Chengchi University, Taipei 116302, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2021, 13(23), 13470; https://doi.org/10.3390/su132313470
Submission received: 30 September 2021 / Revised: 30 October 2021 / Accepted: 2 December 2021 / Published: 6 December 2021
(This article belongs to the Collection Digital Supply Chain and Sustainability)
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Abstract

In the first half of 2020, the average sales volume of gallery operators declined due to the COVID-19 pandemic and art galleries faced a crisis relating to their sustainable operation. However, crypto art finance, which combines online sales with blockchain, is attracting a considerable amount of attention. Can the use of blockchain solve the problems encountered in today’s art trading market? Is it considered acceptable by participants in the art trading market? What factors affect the behavioral intentions of blockchain technology users? In this study, we discussed the relationship between perceived risks and the three external variables of trust, government support, and auction house initiative, as well as their impacts on user attitudes and behavioral intentions regarding blockchain. The results of this study verified key factors that will help to increase the use of blockchain and solve existing market issues. It will also promote the sustainable operation and development of art enterprises and the market.
Keywords: blockchain; perceived risk; art trading market; user attitude; behavioral intention blockchain; perceived risk; art trading market; user attitude; behavioral intention

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MDPI and ACS Style

Liang, P.-H.; Chi, Y.-P. Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention. Sustainability 2021, 13, 13470. https://doi.org/10.3390/su132313470

AMA Style

Liang P-H, Chi Y-P. Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention. Sustainability. 2021; 13(23):13470. https://doi.org/10.3390/su132313470

Chicago/Turabian Style

Liang, Pi-Hsia, and Yan-Ping Chi. 2021. "Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention" Sustainability 13, no. 23: 13470. https://doi.org/10.3390/su132313470

APA Style

Liang, P.-H., & Chi, Y.-P. (2021). Influence of Perceived Risk of Blockchain Art Trading on User Attitude and Behavioral Intention. Sustainability, 13(23), 13470. https://doi.org/10.3390/su132313470

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