Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan

Chen, Irene Y. L.; Wang, Yi-Shun; Li, Bo-Ruei

doi:10.3390/su13063516

Open AccessArticle

Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan

by

Irene Y. L. Chen

¹

,

Yi-Shun Wang

^2,*

and

Bo-Ruei Li

¹

Department of Accounting, National Changhua University of Education, Changhua 50074, Taiwan

²

Department of Information Management, National Changhua University of Education, Changhua 50074, Taiwan

^*

Author to whom correspondence should be addressed.

Sustainability 2021, 13(6), 3516; https://doi.org/10.3390/su13063516

Submission received: 3 February 2021 / Revised: 13 March 2021 / Accepted: 18 March 2021 / Published: 22 March 2021

(This article belongs to the Special Issue Sustainable Development of Online Shopping and Mobile Catering based on Artificial Intelligence Technologies)

Download Versions Notes

Abstract

The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clicks-and-mortar firms outperform pure-click firms in terms of efficiency, but not better in profitability and even worse in efficiency than bricks-and-mortar firms. Pure-click firms need to improve their accounts receivable turnover ratio and total assets turnover. While the findings are not in full congruence with past studies, we provide theoretical explanations. Based on the findings, a strategic guide on going clicks and mortar is provided to practitioners.

Keywords: bricks and mortar; clicks and mortar; pure click; financial ratio analysis perspective; multichannel strategy

Share and Cite

MDPI and ACS Style

Chen, I.Y.L.; Wang, Y.-S.; Li, B.-R. Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan. Sustainability 2021, 13, 3516. https://doi.org/10.3390/su13063516

AMA Style

Chen IYL, Wang Y-S, Li B-R. Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan. Sustainability. 2021; 13(6):3516. https://doi.org/10.3390/su13063516

Chicago/Turabian Style

Chen, Irene Y. L., Yi-Shun Wang, and Bo-Ruei Li. 2021. "Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan" Sustainability 13, no. 6: 3516. https://doi.org/10.3390/su13063516

APA Style

Chen, I. Y. L., Wang, Y.-S., & Li, B.-R. (2021). Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan. Sustainability, 13(6), 3516. https://doi.org/10.3390/su13063516

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

Article Menu

Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan

Abstract

Share and Cite

Article Metrics

Article Access Statistics

Further Information

Guidelines

MDPI Initiatives

Follow MDPI