Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television
Abstract
:1. Introduction
2. Literature Review and Hypotheses
2.1. Literature Review
2.2. Research Hypothesis
3. Research Method
3.1. Case Survey
3.2. Measurement Instrument
3.2.1. Audience Participation Scale
3.2.2. Tourist Destination Image Perception Scale
3.2.3. Cultural Exposure Scale
3.3. Data Collection
3.4. Data Analysis
4. Results
4.1. Demographic Profile
4.1.1. The Impact of the Participation of the Film and Television Audience on Cultural Contact and the Image Perception of Tourist Destinations
4.1.2. Intermediary Inspection of Cultural Contact
4.2. Discussion
5. Conclusions and Implications
5.1. Conclusions
5.2. Implications
5.3. Limitations and Future Research
Author Contributions
Funding
Conflicts of Interest
References
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Types | Quantity | % |
---|---|---|
Gender | ||
Male | 181 | 54.7 |
Female | 150 | 45.3 |
Age | ||
Under 18 years of age | 1 | 0.3 |
18–25 | 188 | 56.8 |
26–35 | 119 | 36.0 |
36–50 | 16 | 4.8 |
51–60 | 6 | 1.8 |
Over 60 years old | 1 | 0.3 |
Level of education | ||
High school (secondary school) and below | 15 | 4.5 |
Junior college | 29 | 8.8 |
Undergraduate | 138 | 41.7 |
Postgraduate and above | 149 | 45.0 |
Average | Standard Deviation | Audience Participation | Cultural Contact | Image Perception of Tourist Destinations | |
---|---|---|---|---|---|
Audience participation | 3.78 | 0.64 | 1 | ||
Cultural contact | 3.85 | 0.64 | 0.78 ** | 1 | |
Image perception of tourist destinations | 4.00 | 0.56 | 0.68 ** | 0.77 ** | 1 |
Variables | Model 1 | Model 2 | Model 3 | Model 4 |
---|---|---|---|---|
Audience participation | 0.590 *** | 0.181 ** | ||
medium | 0.479 *** | 0.101 *** | ||
high | 0.792 *** | 0.119 *** | ||
Cultural contact | 0.537 *** | 0.628 *** | ||
Gender | 0.031 | 0.000 | 0.043 | 0.000 |
Age | 0.020 | −0.003 | 0.009 | −0.007 |
Level of education | −0.051 | −0.021 | −0.060 | −0.022 |
City | Controlled | Controlled | Controlled | Controlled |
Sample size | Controlled | Controlled | Controlled | Controlled |
R2 | 0.476 | 0.609 | 0.353 | 0.600 |
Dependent Variable | Independent Variable | Standardized Factors | Standard Error | T Value | p | 95% Confidence Interval | Hypothesis | |
---|---|---|---|---|---|---|---|---|
Lower Limit | Upper Limit | |||||||
Cultural contact | Audience participation | 0.780 | 0.035 | 22.602 | 0.000 | 0.713 | 0.849 | H2 |
R2 | 0.608 | F = 510.834, p < 0.001 | ||||||
Image perception of tourist destinations | Audience participation | 0.203 | 0.048 | 3.698 | 0.000 | 0.083 | 0.271 | H1 |
Cultural contact | 0.616 | 0.048 | 11.238 | 0.000 | 0.442 | 0.630 | H3 | |
R2 | 0.615 | F = 261.399, p < 0.001 |
Variables | Types | Standardized Factor | Bootstrap Standard Error | 95% Confidence Interval | |
---|---|---|---|---|---|
Lower Limit | Upper Limit | ||||
Behavioral participation | Direct effect | 0.217 | 0.040 | 0.111 | 0.266 |
Indirect effect | 0.421 | 0.039 | 0.342 | 0.492 | |
Emotional participation | Direct effect | 0.111 | 0.038 | 0.009 | 0.158 |
Indirect effect | 0.499 | 0.041 | 0.420 | 0.578 | |
Referential mapping | Direct effect | 0.057 | 0.036 | −0.030 | 0.111 |
Indirect effect | 0.532 | 0.048 | 0.441 | 0.630 |
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Chen, H.; Zuo, Y.; Law, R.; Zhang, M. Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television. Sustainability 2021, 13, 3875. https://doi.org/10.3390/su13073875
Chen H, Zuo Y, Law R, Zhang M. Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television. Sustainability. 2021; 13(7):3875. https://doi.org/10.3390/su13073875
Chicago/Turabian StyleChen, Huan, Yifan Zuo, Rob Law, and Mu Zhang. 2021. "Improving the Tourist’s Perception of the Tourist Destinations Image: An Analysis of Chinese Kung Fu Film and Television" Sustainability 13, no. 7: 3875. https://doi.org/10.3390/su13073875