1. Introduction
The Digital Transformation (DX) megatrend, which means using data and digital technologies to transform products, services, and business models based on the needs of customers and society as well as transforming operations themselves to establish a sustainable competitive advantage, is fundamentally disrupting and changing every industry, business, and jobs at a rapid pace. In Japan, as in other countries, the effects of DX have pervaded not only management but also all aspects of life. This is illustrated in the country’s Society 5.0 initiative that was launched in 2016, with plans that far exceed Germany’s Industry 4.0 (the fourth industrial revolution) vision. The continuing integration of DX technologies with business and organizational activities, processes, competencies, and models are embodied in a wide range of digital technologies such as big data and robots as well as the Internet of Things (IoT) and Wearables, Artificial Intelligence (AI) and Machine Learning (ML) [
1,
2]. Most Japanese firms also utilize diverse digital technologies to sustain their competitive advantages in the digital era.
However, very often, the firms do not see a significant return of investment on their investment in digital technologies. As discussed, DX is crucial in every industry. It is also important at all manufacturing sites. In particular, an appropriate promotion of digitalization in factories will also make it possible to improve work efficiency, streamline production lines, and reduce defective products and inventories [
3]. Furthermore, DX facilitates the effective utilization of the earth’s limited resources, contributing to reducing the environmental footprint. One study corroborates these concepts through case studies and suggests that promoting the digitalization of operations through IoT investments is essential to make production activities and supply chains sustainable in situations where human mobility is limited [
3]. Furthermore, they posit the potential for IoT implementation and digitalization of operations to increase firms’ resilience to various risks. This is a highly coveted capability, considering the increasing need to enhance the sustainability of production activities and supply chains [
4].
However, if top managers implement and push for DX to operators, there might be resistance on the shop floor. CEOs might think this is simply resistance to change. But, if a good site of the factory that has accumulated its own capabilities based on the Toyota Production System (TPS) resists such a one-sided push, it cannot show its effectiveness. Furthermore, as the visions of Industry 5.0, which is the next version of Industry 4.0, describe sustainable, resilient, and human-centered future factories that will require smart and resilient capabilities both from next-generation manufacturing systems and human operators, it is necessary to design resilient human–machine collaborations within factories [
5,
6].
Thus, this paper presents a research model integrating DX technologies and scientific problem-solving in terms of deduction, induction, and abduction inference structures as an approach to resilient human–machine collaborations.
Meanwhile, the Japanese firms have achieved their current level of manufacturing excellence mostly by doing simple things (i.e., Kaizen) but doing them very well and slowly improving them over time [
7,
8,
9]. As a result, they have accumulated tacit knowledge in the process of continually upgrading their manufacturing capabilities in factories from analog times. In recent years, they have invested in DX technologies to accelerate such problem-solving capabilities in their factories. In the environment of DX, the installation of a vast number of sensors in global mobile networks allows firms to collect relevant data in real time for value creation and productivity improvement. In addition, in a previous study, the research group argues that the utilization of DX technology varies across countries, industries, and companies [
10]. The purpose of this research is to analyze the difference in the utilization pattern of the digital technology of American, German, and Japanese firms based on three types of decision-making methods. Thus, we hypothesize that there might be a difference between IoT use of Japanese and western firms.
Although the notion of DX has garnered much research interest from practitioners, academic achievements are somehow lagging behind, possibly because frameworks for DX are still nascent and evolving [
11]. Specifically, much less work has been performed on sustainable human–machine collaborations. Though actor–network theory can help understand how a dynamic human–machine team works and how it evolves over time, currently, it has not been studied theoretically nor empirically [
5]. Thus, in this article, we tried to address that gap by conducting exploratory research to suggest a scientific problem-solving model in terms of deduction, induction, and abduction inference structures as an approach to resilient human–machine collaborations and to show national differences in utilizing DX technologies. For this, we used exploratory case studies of two Japanese firms and a German firm.
3. Case Study
This study conducted an exploratory case study of IoT introduction to Japanese manufacturing firms [
63]. We adopted a qualitative approach by conducting three case studies to address our research objectives. As qualitative reasoning has been extensively used in information systems research, a shift of interest has been made in the direction of organizational issues of information systems science [
11,
64,
65]. As such, a case study approach is appropriate for answering questions that are not limited to what (descriptive study) but also how or why (explorative design) a certain phenomenon occurs and for obtaining a first-hand and in-depth understanding of the phenomena [
11,
63]. Therefore, a case study design was chosen for fulfilling the objectives of this study, given our aim to gain first-hand insights and clarify the utilization of DX technologies in companies in a holistic manner.
In this paper, to examine our research framework, we describe the situation and tasks of the case of IoT introduction of Japanese manufacturing firms and propose the case of Automotive device firm-D and Healthcare device firm-F as a successful Japanese model in the process. We select these case studies as the initial IoT factory in Japan, fitting our research framework. Then we compare Japanese cases with German firm-B.
We visited each firm and obtained responses from each company regarding smart factory strategy. Specifically, after the factory tour, we conducted semi-structured interviews with senior managers responsible for smart factory strategy at the case firms.
Table 2 shows the overview of case firms. The site visiting and the interviews were undertaken from 2017 to 2022, and each lasted 3 to 4 hours. In addition, the information was supplemented based on publicly available information from companies and secondary sources. Furthermore, based on the information obtained therein, an additional discussion was conducted through email to confirm, supplement, elaborate, and verify the interview data and our interpretations.
3.1. Firm D Case
Firm D has many factories worldwide, including domestic factories in Japan. It develops and produces mainly automobile components such as injectors. Firm D’s main domestic plant (Factory Z) began its operations in 1998. As of July 2018, there were 1735 employees, including 724 temporary employees. Firm D’s European oversea factory has 7000 employees. In the case of high-performance, high-precision, and small-sized components such as injectors, all of them are manufactured domestically and transported worldwide. These products are small and easy to carry and, therefore, high in terms of transportation efficiency. Thus, it is produced by a domestic factory.
Recently even if it is becoming harder to find people due to a shrinking, aging work force, at present, 33% of workers are temporary workers, but since it is a lot, it plans to reduce it to 20%. The wages of temporary workers are also increasing. As it is developing materials in an integrated vertical system, they have begun to consider the utilization of IoT technologies. Recently, however, the question of how to do something that is not an integration has become an issue. Human resource development is the foundation of manufacturing, and it tries to continuously improve its field capabilities.
Since the 1980s, it has been working on the computerization of factories. However, since the government decided to promote globalization, the trend toward information technology has slowed down. Since then, it has been recovering recently. Its basic idea for introducing IoT is to develop its core strengths. Specifically, it is working on “JIT of information” and “personalization of Andon (individual Andon)”. The latter makes it possible for a specific person to obtain the information when someone needs it. Therefore, it wants IoT to be able to tell them things it had not noticed before. People are an important factor in using IoT. IoT and AI will be no better if it does not input quality information in a good field. In particular, there are many challenges in the field overseas, so it is important to practice excellent methods in the field in Japan, let the system learn, and expand globally.
As Firm D has various businesses, it is difficult to suddenly create a system that can be used in common among wafer factories, air conditioner factories, and cylinder factories, so it decided for each factory to try and create a system. In this case, we show its efforts in the field of factory chains.
In reality, however, the plan is to extend IoT to include engineering chains, supply chains, and market chains. Big data and features must be created according to the features of the processing equipment. It is stratified in order to consider the content connected by IoT. The objective is to improve the competitiveness of each business and region. For each business, product, factory/person, processing/facility, category, and features, the basic policy of manufacturing to win and necessary IoT services are listed in more detail, and a star list is made for each product business. It is very hard work, but it is working well because it is necessary to improve its competitiveness. In addition, Firm D is working on knowledge and wisdom, work style reform, management KPIs, and business continuity planning (BCP) to improve the manufacturing capabilities of the entire company.
In considering the use of connected content, it focuses on both (1) inductive and (2) deductive solutions. The level of utilization is divided into five levels. Inductive solutions are the use of results, from visualizing the present (trend changes based on factory information) to visualizing the future (Big data analytics, AI, and machine learning). Next, it wants to proceed to the deductive solution, that is, the utilization of factors. It advances from formal intelligence to intelligence. Once the logic is understood, the process of immediate improvement is created. After all, people will not move unless they are convinced. Finally, the fifth level of utilization (abduction level) also assumes that the cause of the problem can be eliminated; that is, the operation through human-robot collaboration can be improved. The idea is that if it can get to that point, it is okay to remove the sensor from the process.
As of 2018, its goal is to proceed to 18 manufacturing sites in Japan up to Level 3. As long-term goals, it plans to achieve Level 5 by 2030. Currently, this approach is limited to the factory, but each division has different positions, so it is necessary to introduce it in accordance with each division. It is important to develop the good points of each base.
Specifically, the injector machining cycle time is as fast as 10 s. Since the factory is rich in facilities, the key is how well the facilities are used. The Z-Plant of D-firm is suitable for introducing IoT systems for facilities. JIT of information and efforts of individuals are carried out. The common rail assembly is carried out overseas, but The Z factory does not have the same overseas factories.
Firm D is thinking about IoT systems with overseas factories in the future. By visualizing workflow lines, it wants to speed up training for overseas workers. It also tries to use open source when it builds the system so that it can build it as freely as it can. Modules are divided, designed, and combined by function. The plant management system, the analysis system, and the production preparation management system are all designed to follow the evolution of the field. By implementing Firm D’s IoT, global standard specifications (equipment specifications) will be set. It is designed so that any facility can be used as long as the middleware is properly inserted.
Recently, Firm D also has edge computing and cloud functions in-house. Since all vibrations and sounds are converted into heat energy in the rubber, the firm has developed a sensor that can detect the change in heat quantity, and the domestic factory is using this technology. In facility management, the change point is more important than the absolute amount of change. Therefore, rather than the absolute value, it is useful to use a sensor that can integrate various factors into the change of thermal energy and detect the change in detail. The sensor is manufactured in-house, and the sensor system has a good reputation and is sold externally.
There is a Global Factory IoT conference every 3 months. About 100 people from each base and region participate in this program. It was held eight times from 2016 to 2018. The argument here is that the user interface is very important. In particular, it is very important to use it in overseas factories. In order to make the UI easy to use, the firm has been working on specifications with overseas members since the beginning of development.
As of 2018, in order to respond to changes in customer requirements, the process facility change section, model drawing change section, cost fluctuation, business profit, process change effect, and check item list are managed by one person for each item, with personnel from sales, planning, design, and engineering. The goal of using IoT in the future is to allow one person to handle all of these design changes.
Injectors are very sophisticated and difficult because they require pressure resistance, heat resistance, fuel spreading, fuel sharpening, and millisecond control. There are two types, solenoid type, and piezoelectric type. The piezoelectric system enables control in a shorter time. It is difficult to measure whether the fuel is blown correctly. This measurement is essential. The injector consists of 40 parts, each with an intersection of ±1 micron and a stacking tolerance of ±1 micron. Since it is difficult to manufacture as designed, it is important to keep the whole product within the tolerance when finally assembled. Without considering how to assemble the whole parts, it is impossible to control within the tolerance. The combination is difficult to solve deductively, so the firm has to find the best way to combine the products as a whole through many experiments. The product quality is improved by piling up the parts in a fine manner and piling up each part in micron units. As a result, it is difficult for other companies to copy it. Firm D is also doing something special about measuring the intersection of parts. The equipment for this purpose is also manufactured in-house. The cutting tools used to be bought from a Germ firm B, but now they are made in-house. When they bought equipment from a Germ firm B, they did not know the actual details of the recipe, so they had to start from scratch. In addition, the cutting tools used in Vietnam, Thailand, and Mexico are manufactured in-house.
The IoT unit is in the production engineering department. There are about 60 people in total. The IoT unit of Firm D started with four people. Mr. K has been at Firm D for about 22 years, but since he has been a production engineer in the manufacturing department for the first 18 years or so, he knows manufacturing well. In this way, it seems to be a good idea to have someone in the manufacturing department who knows what is going on in the field involved in the adoption of production technology and IoT. After all, it is important for the firm to have a desire to improve because such attitudes drive continuous improvement.
3.2. Firm F Case
Firm F, one of Fujifilm group firms, was established in 2005 through the integration of five companies under the F Group’s manufacturing equipment firms. The company manufactures printing and imaging equipment (mainly medical equipment) and is the core manufacturing company under F Group’s equipment business. F group has been steadily expanding its business, and in 2016, Firm F, a manufacturer in the field of optical devices, integrated its endoscope production functions through a company split and began to manufacture endoscope equipment.
The new smart factory, which was constructed in the S Plant of Firm F, began full-scale operation in October 2019 as a new production base for endoscopes. The new smart factory has been producing endoscopes and related parts. This new smart factory is a smart factory that has significantly increased production efficiency by using IoT and AI and is aimed at doubling the production capacity of endoscopes.
An information system Manager of Firm F, the project leader for the start-up of this plant, said that since a new factory needs to be built, they incorporated various ideas to allow flexible layout changes, and they communicate wirelessly, and he said automatic conveyors (AGVs), which carry parts and products, were controlled by radio.
Generally speaking, the image of a factory is that large equipment, facilities, and robots are used to automatically process and assemble products, and workers are involved in these processes in an auxiliary manner. When it comes to IoT and AI-powered smart factories, there’s often a vision to take this automation even further and make it unmanned.
The new smart factory, which began operations in October 2019, is the F Group’s most advanced smart factory, but its contents differ slightly from the image of a smart factory described above. A manager of Firm F explained that they incorporated measures to make production more efficient and smarter for this new smart factory. It is a smart factory where people really play a leading role.
The smart factory’s human-centered design is largely due to the characteristics of the endoscope final assembly process at this new plant. The endoscope is not a mass-produced product but a high-mix, low-volume product whose specifications are flexibly changed to meet customer requirements. As the work depends on delicate technology, such as using microscopes to attach tiny lenses, most of the production process is performed manually. Thus, the new smart factory has introduced an original process support system to each worker’s workstation in order to record the work contents of the workers and to enable accurate work instructions. Such work demands, in turn, facilitate the creation and digitization of Device History Records (DHR) required for instruction to workers and manufacturing of medical devices.
Many IoT-enabled smart factories rely on data collected from machines and equipment such as sensors. At the new smart factory in Firm F, however, it is required to collect production data from people. Sensing by IoT devices and beacons used by workers follow the policy of collecting production-related data from people.
A large number of skilled workers work at this new smart factory, which produces endoscopes that require delicate work. However, passing on the skills of these skilled workers and developing new human resources is an important mission for this new smart factory, which is a smart factory where people play a leading role. Human resource development is conducted at a training center in the factory, and a skill certification system has been established to create an environment where more advanced skills can be acquired. Therefore, a manager of Firm F indicated that it is important to set up a system to nurture new employees to the same level of work as skilled workers.
The image inspection process for endoscopes is time-consuming, even for experts, because it requires careful checking of dust, stains, and noise generated as image output.
The new factory adopted AI technology in the image inspection process of endoscopes after final assembly. The video inspection process is automated, reducing the manpower required for inspection. Regarding the production process of endoscopes, which is mainly made by people, it is not realistic to continue to assign skilled workers to all processes in view of the decrease in the labor force in the future. Therefore, Firm F decided to automate the inspection process so that skilled workers could work on more difficult, value-added assembly processes. In addition to reducing inspection work, this automation has also enabled the quantification of judgment criteria.
3.3. Comparison with German Firm B
Firm-B (Bayer AG) is a German global pharmaceutical and chemical company with over 350 subsidiaries and more than 100 manufacturing facilities in 150 countries. Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. The Bayer Group’s three major subsidiaries are: Bayer HealthCare, Bayer Crop Science, and Bayer Material Science. They sell over 5000 products, including cold medicine, adult disease, as well as diagnostic devices, animal vaccines, herbicides, insecticides, rubber, and plasmatic parts.
Since its inception as a dye manufacturing company, the firm has grown steadily and into Germany’s first comprehensive pharmaceutical/chemical group. However, after a huge crisis in the 2000s, Bayer reduced its overall size by 20%, focusing on future-oriented industries such as healthcare, lingerie, and advanced materials. In 2004, Bayer chose to “position pharmaceuticals as a medium-sized enterprise” and to focus its US pharmaceutical business on specialty and biotech products for specialist physicians.
In fiscal 2021, the Group employed around 100,000 people and had sales of EUR 44.1 billion. R&D expenses before special items amounted to EUR 5.3 billion.
Recently, Bayer announced that it is strengthening the production network of its pharmaceutical division to ensure sustainable competitiveness and support the transformation of its pharmaceutical business based on breakthrough innovation delivering long-term, sustainable business growth. By investing in new technologies, automation, and digitalization, Bayer will implement a comprehensive program to substantially upscale its pharmaceutical manufacturing. Over the next three years, Bayer will invest around EUR two billion into its manufacturing and supply chain capabilities.
Germany will remain an important strategic manufacturing location for the company. Recently, Bayer AG has celebrated the topping-out of its new pharmaceutical facility in Leverkusen, Germany, which is one of the most modern pharmaceutical production plants in the world. It is part of a billion-euro investment program that Bayer is implementing to strengthen its pharmaceutical production network and the company’s in-house innovation power. The plant will be at the heart of the new global Center of Excellence for the production of solid pharmaceutical products at the Leverkusen site. According to the company, it will not only set standards for efficiency, quality, supply security, and sustainability but will also leverage the advantages of digitalization in a learning factory to build an environment in which data streams are analyzed using AI in order to derive action recommendations.
However, the flow of IoT technology in Bayer, such as other American and German firms, is pursuing IoT with the aim of Level 1 to Level 4 of our research framework. All the manufacturing processes are automated from manufacturing to final packaging. A production manager explained they seek to automate all the processes completely and link to all supply chains through ERP systems and external logistic systems. Therefore, the role of a mechanical engineer is more crucial than skillful workers, different from Japanese firms. In other words, the IoT promotion strategy is centered on IoT systems and mechanical engineers who are capable of managing all manufacturing processed automatically.
3.4. Five-Level Framework for Utilizing IoT or AI
First, the framework of this paper suggested that there are five levels in terms of utilizing IoT. The idea of things includes induction, deduction, and abduction. Especially, abduction is not an area of machines or robots because it recalls the hypothesis suddenly when the accident is abrupt. In other words, it is performed out of the human reasoning structure. Even if firms collect big data at the same Monozukuri site, they should think about whether they can use it effectively by abduction. In other words, a person should be a subject, have a hypothesis about the logic behind it, and give an answer to the results presented to IoT/AI.
Second, as discussed in the introduction, Japanese companies have built a process capability to collect and analyze various data from analog facilities, even with the transfer of big data due to the introduction of the latest IoT, because of the Monozukuri strategy. Because it has such characteristics, it recognizes that it is important to interconnect with digital data through new IoT technology.
Third, the trend of IoT technology in the United States and Germany is pursuing IoT with the aim of Level 1 to Level 4, as presented in this paper. However, in the case of Japanese companies D and F, the ultimate goal is Level 5. That is, an IoT promotion strategy that is centered on skillful human beings.
Fourth, no matter how good an IoT or AI tool is, the usage of these means is determined by the human being. It can be said that this is because of the principle of solving all the problems based on the logic and the theory of the tacit knowledge of the Monozukuri field that has been accumulated so far in Japanese companies. As shown in the Toyota production method, the strengths of Japanese companies are to solve the problem by repeating the fundamental “5 why questions (why -> why - > why - > why - > why - > solution)”.
Fifth, Japanese companies that successfully utilize IoT can be characterized by their ability to go back to the fundamental problem of the phenomenon and eliminate the root cause of the problem, that is, Level 5.
4. Discussion and Contributions
With three types of decision-making methods, this research tries to analyze an exploratory analysis through a comparison of the utilization pattern of the digital technology of American, German, and Japanese firms and shows different ways in which the DX technologies are utilized in these three countries.
4.1. Theoretical Contribution
First, we present a research framework that is based on three types of decision-making for problem-solving: (1) deduction, (2) induction, and (3) abduction. Though abduction, induction, and deduction are strictly related forms of defeasible reasoning [
55,
62], traditional machine learning research is mainly focused on inductive techniques. Though abduction was used in machine learning, its use was limited [
47,
48,
62]. Furthermore, these reasoning methods are not used for the analysis of management decision-making. We first used these three types of decision-making for problem-solving and the human–machine collaborations in the area of manufacturing [
5]. In particular, to analyze international comparison, we showed different evolutionary pathways in each nation’s firms. A research framework with empirical studies is applicable to not only the use of digital technologies but also problem-solving of management and the evolution of innovation in general. Thus, this article extends the traditional machine learning application of three types of reasoning methods into managerial decision-making.
Furthermore, based on our findings, we propose several propositions concerning the relationship between the degree of automation and the firm’s reliance on tacit knowledge.
As discussed before, to manage the labor shortage, current Japanese SMEs have decided to introduce many robots to automate their factories [
9,
43]. When comparing the cost-efficiency of machines vis-à-vis humans, there are competing views on human–machine collaboration. Historically Japanese firms have held a philosophy that humans learn a body of knowledge over time and increase their proficiency level by repeating the same task over a series of trials, ending up fostering multi-skilled workers [
43]. At the factory level, as previous routines become patterned as a practice is repeated, Japanese multi-skilled workers evolved previous routines and expanded their routines according to education and continuous learning. Although the introduction of novel technology (such as robots utilizing DX technologies) or transfer of previous routines to different organizational contexts can stimulate dynamic organizational learning, we think it is difficult for current robotics to work like multi-skilled workers [
43,
66]. In other words, robots are not replacing workers, but instead complement them.
In this article, we compared the national difference of suitable human–machine collaborations from the dependence degree of tacit Knowledge at the factory level. While studies have investigated how robotics affect the improvement of productivity, less work has looked at the tacit knowledge differences in the use of DX technologies such as autonomous machines. Park (2020) shows there is an important gap in terms of addressing how to decide the optimal time to switch from a human to a machine-centered manufacturing line or choosing to keep a human-centric manufacturing line [
43]. Though new technologies such as autonomous machines and AI allow organizations to automate an increasing number of routine tasks in the changing world of work, improving work whilst being unskilled is non-routine and therefore harder to automate. For example, when Park (2020) compared Japan factory (OH HQ) and China (OHC) and Vietnam (OHV) factory in Omron, the Japanese factory with lots of multi-skilled workers and high human costs had the most sophisticated automation machine [
43]. As such, the firm’s degree of automation can be affected by the tacit knowledge of multi-skilled workers and labor costs.
Figure 3 presents the different types in response to Degree of Automation (DA) and Dependence Degree of Tacit Knowledge (DDTC) as the two axes. Based on our findings, we suggest propositions along the two axes.
The first and second patterns are Low-Skilled Human Dependence (LSHD) Type (P1A) and Machine Dependence (MD) Type (P1B), which represent the use patterns of DX technologies with a low dependence degree of tacit knowledge. In the situation of a low dependence degree of tacit knowledge, the automation level of firms has an influence on the performance of DX technologies.
Therefore, we posit:
Proposition 1:
In the situation of a low dependence degree of tacit knowledge, Machine Dependence (MD) Type is more likely to exhibit higher performance than the Low-Skilled Human Dependence (LSHD) Type (P1A).
The third and fourth patterns are the High-Skilled Human Dependence (HSHD) Type and Human–Machine Collaboration (HMC) Type, which refer to firms that are highly dependent on tacit knowledge. As shown in the case study of Japanese firms, they adopted human–machine collaboration as a final goal of DX technologies use, contrary to the German firm. However, in the case of a low degree of DX technologies among Japanese firms, lots of firms rely on the human skills of multi-skilled workers. Especially most SMEs are applicable.
Thus, as proposed above, we posit:
Proposition 2:
The Human–Machine Collaboration (HMC) Type (P2B) is higher performing than the High-Skilled Human Dependence (HSHD) Type (P2A).
Second, we suggest the evolution stage of smart factories based on case studies; Level 1 (visualization level), Level 2 (error detection level), Level 3 (prognosis maintenance), Level 4 (autonomous control), and Level 5 (robot–human collaboration). Furthermore, we connect these five stages to three types of decision-making for problem-solving: (1) deduction, (2) induction, and (3) abduction. This framework can be used not only for the evolution of digital technologies at a firm level or an industry level but also at a national level.
Third, our study is in line with previous research concerning relations between product architecture and IoT utilization capability. Product architecture is “the overall mapping to envision and identify product functions and distributes them through common elements, essential processes and critical interfaces through which vital information and value creation opportunities are shared and realized” [
12,
13,
14,
38,
39,
42,
67,
68], and this product architecture affects innovation strategies of firms in the era of DX [
40]. As all firms must consider the fitness between this architecture and innovation strategies, it is necessary to discuss the implication of these factors for the business architecture.
As discussed before, the adoption of external IT systems often implies that firm-specific contexts and organizational identity are neglected [
10,
38]. In addition, even the best systems become outdated and rigid over time, hence becoming less able to respond flexibly and quickly to dynamic and ever-changing needs. The only way to remedy these shortcomings is to consider user initiatives and develop a unique system that reflects firm-specific identity-based requirements. For the sustainable delivery of outstanding products that exceed customer requirements, it is crucial to build an IT system that ensures the integration of product development processes and organizational capabilities. The essence of this winning strategy is a firm’s ambidextrousness, which highlights strengths and complements weaknesses. This new range of organizational capabilities thrives on integral architecture for the integrated manufacturing of complex products (e.g., automobiles and medical equipment), which is a typical trait of outstanding Japanese manufacturing firms; yet, it is also capable of adopting an open modular architecture for consumer products (e.g., electronics), which requires a large number of suppliers with limited manufacturing capabilities. In this way, they can attain long-term global competitiveness by penetrating both emerging and advanced markets. An ambidextrous strategy uses both integrated manufacturing IT for integral architecture products and global standard IT for global modular products. In other words, human–machine collaboration study can be extended to a GIMIS concept that integrates IMIS and GSIS [
10,
38,
39].
As discussed earlier, if the utilization pattern of digital technologies is different among countries, industries, and firms, firms that utilize DX should examine whether there is a fit between the utilization of new digital technology and the organization’s capability of DX technology.
In particular, for holistic DX utilization beyond DX at the factory level, it is more important to integrate a database in introducing an IT system. Without integration among databases, the introduction of IT may result in a worthless investment. For example, 3D CAD-CAE promises a reduction in development time through front loading and smaller design changes under the right kind of organizational capabilities [
12,
39,
42]. Thus, global firms should admit differences in organizational capabilities to utilize IT systems and conduct strategic decision-making for the utilization of DX that best suits their own capabilities.
4.2. Managerial Contribution
First, this study presented the benchmark tool to assess the utilization capability of digital technologies. This research framework is useful for firms to classify, assess and evaluate the stage of a smart factory. Most firms remain in Level 1 (visualization level) or Level 2 (error detection level). However, like the firms featured in this case study, global firms with high utilization capabilities of digital technologies seek to reach Level 3 (prognosis maintenance), Level 4 (autonomous control), and Level 5 (robot–human collaboration). This type of DX use might be different according to the focal firm’s historical background and cultural context. Most Japanese firms have built their distinctive capabilities through raising skillful workers set apart from those from other countries. In that case, to use this high-skilled human capital, they should consider a uniquely tailored design of DX technologies. However, most American and German firms can target Level 4 (autonomous control).
Second, case study findings also suggest the road map for the future strategic direction of the adoption of DX technologies. In identifying the current stage of a smart factory, each firm could select a future strategic direction for the adoption of suitable DX technologies.
Third, this study suggests the importance of training data scientists for DX utilization. Computers do not automatically learn and become smarter. Instead, people play a large role in calibrating DX, including modeling how the human brain actually learns and basing their design of machine learning based on the human learning mechanism. A machine learning system with the wrong data runs the risk of Garbage In and Garbage Out. Hence, feedback control mechanisms should also be established to prevent misuse and falsification of data. Therefore, the training of data scientists and systems architects is necessary. For example, recently, Kaggle and other systems have become popular. This allows companies to train data scientists and systems architects. Founded in 2010 in the United States, Kaggle is a predictive modeling and analysis method-related platform, and it allows companies and researchers from around the world to submit data and statisticians and data analysts to compete for optimal models. The crowdsourcing approach to modeling is attributed to the myriad of strategies that can be applied to any predictive modeling challenge. Kaggle has a section called Kernels, where data scientists publish their methods. When comparing these methods, AI-powered machine learning systems are more like art or craftsmanship [
37]. In this scheme, although the same dataset is used, participants’ performance varies greatly depending on the processing of the data and the model used. The development of human resources capable of making the most of the data in this way is an urgent issue.
Finally, when we consider sustainable human–machine collaborations, feedback control also matters. In the digital world, feedback effects, economies of scale, and network externalities are at work [
37,
69]. The feedback effect is related to the scale and network effects, but it occurs when the computer system uses the feedback data for learning. If one enters a wrong word in Google’s search field, it will automatically correct it and suggest the correct spelling. However, Google is also improving its spell-checker with user feedback. Watson, IBM’s AI, is becoming more accurate at detecting specific cancers as the number of diagnoses increases. The feedback effect is that as the most popular products and services obtain more data, so they improve more. Accordingly, innovation in the digital age depends not on ideas but on how much feedback data can be collected. Thus, in the age of data-driven innovation, the development of data scientists (system architects) and the control of feedback between machines and humans will become increasingly important.