The Effects of China’s Country-of-Origin Image on Uzbekistani Consumers’ Food Purchase Intentions

Round 1

Reviewer 1 Report

1.       I don't find any Literature Review. Readers should be interested to know what others have done in previous work. So, Add a section "Literature Review."

2.       Why do the Authors believe the factors are most important for the current study? We can get an idea from Literature Review.

3.       Is there any particular reason why 287 out of 400 responders replied? The number of non-responders is too high.

4.       Generally, we write "Not accepted." Denied is not a scientific notion.

5.       The discussion section should be separated from the Results section.

 

6.       Explain the paper's critical findings and explore the study's implications in the area.

Author Response

Please see the attachment

Author Response File: Author Response.pdf

Reviewer 2 Report

The idea of the paper is of interdisciplinary nature and it makes it inspiring and practical. The assessment of the interrealtions of some cultural or other special stereotypes or perceptions with the consumption or purchasing habits and inclinations can contribute not just to the development of specific marketing strategies, but to the understanding of deeper, sometimes hidden perceptions of other cultures. 

Abstract is clear and presents the general idea and outcomes very  clearly

Introduction identifies the main literature and research background, clarifies the novelty and the contribution, gives justification for the choice of the topic. 

Theoretical framework and hypotheses  can go under the 2.1 while methodology under 2.2  - that will structure the section better

Measures. - no need to put it this way - i suppose the section can go under methodology

The methods and the approaches are presented clearly as well as the course of the experiment.

Results section though brief is very infromative and answers all the research questions. The interdisciplinary nature of the survey and the paper itself demands a deeper transdisciplinary veiw on the findings and this would open new perspectives of the research. However this might become the subject for future work for the authors  - this is especially relevant because of the fact that consumers in Uzbekistan showed some different attutides that are particular for the country - it would be interesting to find out what factors support this particular outcome.

Reference list is sufficient and presents good theoretical background

 

which was conducted in Australian - you mean Australia - threre are such minor grammar problems - please check, as well as the mess with spaces

Author Response

Please see the attachment.

Author Response File: Author Response.pdf