Validating Antecedent Factors Affecting Ethical Purchase Behavior: Comparing the Effect of Customer Citizenship versus Corporate Citizenship
Round 1
Reviewer 1 Report
ABSTRACT: In the abstract, it should be given a better explanation concerning the objectives of the study since it is not clear at the moment. Moreover, the term “subjective norm” should be clarified.
INTRODUCTION: The concept of “customer citizenship” should be clarified and supported by further references.
RESULTS/DISCUSSION: The study appears heavily "theoretical" and practical implications could be missing; hence, if any, the actual contributions to scholarship should be simplified and clearly expressed, otherwise the "so what?" effect could emerge.
Author Response
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Author Response File: Author Response.pdf
Reviewer 2 Report
- Extensive editing of English language and style required.
- Add a research method to the Abstract, and describe the implication in detail.
- Table 3 needs to be modified.
Author Response
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Author Response File: Author Response.pdf
Reviewer 3 Report
Reviewed paper represents high quality scholar work. The topic seems important for management in terms of marketing and business social responsibility. Well built structure of paper content allows the reader to understand theoretical background of discussed problems and foundations of research model construction. The authors refer to significant literature sources in the scope of their approach to the study. Methodology and results sections provide necessary information and data. Conducted analysis does not raise any objections. Limitations and future research directions are correctly formulated.
However some improvement proposals may be indicated:
- final part of results discussion needs graphical representation of validated research model (in relation to figure 1);
- references to the literature presented in the text are significant for the paper content, however their don't discuss the latest research results; the latest cited article comes from 2013; there is a need to incorporate wider context of the newest research results published in international journals (coming from the last two/three years).
Author Response
Please see attachment.
Author Response File: Author Response.pdf
Round 2
Reviewer 2 Report
* This paper has been faithfully revised according to the comments of the reviewer.