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Journal: Sustainability, 2022
Volume: 14
Number: 15430
Article:
Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude
Authors:
by
Jianjun Li, Zhenyu Gu and Yonghui Dai
Link:
https://www.mdpi.com/2071-1050/14/22/15430
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