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Journal: Sustainability, 2022
Volume: 14
Number: 1811
Article:
When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence
Authors:
by
Khalid Alharbi, Joon Kyoung Kim, Christopher Noland and Jackson Carter
Link:
https://www.mdpi.com/2071-1050/14/3/1811
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