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Journal: Sustainability, 2022
Volume: 14
Number: 2928
Article:
Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement
Authors:
by
Namhyun Um
Link:
https://www.mdpi.com/2071-1050/14/5/2928
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